The sell-out dress that flatters EVERY body shape thanks to its clever feature: 'I always get compliments'
An Aussie clothing brand with more than 18,000 five-star reviews has been struggling to keep up with demand after selling tens of thousands of dresses - thanks to its design that flatters every body shape.
Best known for its vibrant prints and flattering fits, Proud Poppy has sold tens of millions of dollars worth of dresses, with inclusive sizes ranging from six to 30.
The brainchild of Tara McKeon, a mum-of-two and former emergency nurse, it has become a go-to label for women who want stylish, comfortable clothes that go beyond the standard sizing range most labels stick to.
The brand's beloved dresses are a cult favourite among its loyal fanbase, alongside sleepwear, swimwear, denim, jumpsuits and even colourful medical scrubs.
Proud Poppy's mission is to provide affordable, on trend and inclusive fashion, ensuring women of all shapes feel seen, celebrated, and stylish.
The eye-catching styles range from $89.95 to $179.95, though regular sales see some of the brand's bestsellers priced at just $20, making building a stylish, confidence-boosting wardrobe affordable for all.
Daily Mail Australia readers get an exclusive 15 per cent off discount by using the code DAILYMAIL15 at checkout. The discount ends on September 30, 2025.
The wildly popular Addison dress is constantly selling out. The feminine silhouette featuring a V-neckline, balloon sleeves with delicate lace detailing, and a tiered hemline, comes in multiple prints - pink rose, zebra print and blue jasmine.
The adjustable drawstring waist ensures the perfect fit, while the tiered hem brings that breezy movement we love - and yes, she's got pockets
'The Addison is my favourite style of dress. I love the way it hangs over my tummy in a more flattering way than any of the other styles. Such soft fabric and beautiful colours,' one customer raved.
' This dress is an absolute favourite in my wardrobe. The fit is incredibly comfortable, and the fabric feels beautiful against the skin. I especially love the pattern - it's stylish without being over the top. I always get compliments whenever I wear it, whether I'm at the office or enjoying an afternoon cocktail with the girls. It effortlessly transitions from day to evening, making it both versatile and chic,' another shared.
'The Addison Dress is hands down my most favourite item in my wardrobe. The fabric is absolutely divine - light, comfortable, and beautifully made. The softer Jasmine print is just stunning... this subtle yet elegant design is perfect for me,' one said.
'So pretty and flattering! The longer sleeves hide the nanna arms, cutting in at my slimmer waist and then flowing out to cover my wider hips. Would flatter most body shapes,' another added.
The brand's loyal fans rave about the stylish designs that flatter every body shape and size, and the size six to 30 range
Most of the five-star reviews compliment the brand's vibrant colours and prints, and most of all the confidence injection shoppers feel when wearing the designs.
'AMAZING, bright and colourful and I feel amazing when I wear it,' one customer wrote of her Proud Poppy dress.
Founder Tara McKeon launched Proud Poppy in 2019 and the brand has quickly grown to eight stores alongside its online offering, which ships hundreds of orders globally every week.
'I started Proud Poppy at one of the lowest points in my life,' Tara says.
'After gaining over 60kg during pregnancy, I was squeezing into a size 22, hiding from the world because nothing fit.'
Tara says that speaking to friends with petite frames, she discovered they had as much trouble finding fashionable clothes in their size.
'The more women I spoke to, the more I realised it wasn't just me – no matter their size, women everywhere felt left out of fashion.'
'It became so clear that a store like Proud Poppy Clothing is exactly what the women of the world needed,' she says.
Proud Poppy also offers comfy sleepwear (pictured), swimwear, separate tops and bottoms, outerwear, and even colourful medical scrubs alongside their cult dresses
The brand's latest collection, Rise and Bloom, is in collaboration with Daisy in Dots, by Muruwari woman and contemporary Aboriginal Artist Daisy Hill
'An affordable and stylish fashion store that was for ALL women. A store that was welcoming, inclusive and most importantly somewhere that we could all shop together.'
The dresses have proven particularly popular with teachers, with a variety of modest mid-length, roomy styles for an effortless outfit that looks as put together as it is comfortable.
The website even has an entire category dedicated to school-appropriate designs.
Proud Poppy has collaborated with Australian artists, and the latest collection, Rise and Bloom, is in partnership with Daisy in Dots, by proud Muruwari woman and contemporary Aboriginal Artist Daisy Hill.
'Grounded in shared values of confidence, community and creativity, the range brings Daisy's one of a kind artwork to life in a limited edition, seven piece collection.
'The print, titled Rise and Bloom, is a powerful reminder of resilience, connection and the strength found in women coming together. This collection is ally-friendly and has been designed for everyone to wear with pride.'
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