Pacific Pipeline: Hawaii lawmakers look to Asia for UH athletics boost

Yahoo

30-04-2025

HONOLULU (KHON2) — With more than 360 division one athletic programs across the U.S., the University of Hawaii often finds itself fighting for scraps in the national recruiting game.
But one state lawmakers says the key to leveling the playing field might be found across the Pacific.
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For decades, the University of Hawaii has struggled to keep pace with powerhouse athletic programs on the mainland, which have deeper pockets and larger platforms.
'There are 360 D-1 programs in America, and Hawaii is trying to get a small sliver of that. We should still try to go after that small sliver. But I think our strength is on the other side of the Pacific,' said State Senator Glenn Wakai.
Wakai is spearheading an effort to position UH as a gateway for elite athletes from Asia, particularly Japan, where what he calls the 'Shohei Effect' is inspiring a new generation of young stars who dream of playing in the U.S.
'Kids nowadays are in Japan in middle school, they don't want to live their dreams in the Japanese major leagues. They want to come to America,' said Wakai. 'We really should be looking towards Asia to get athletes to develop a fan base and ultimately get NIL money to go pay for the future quarterbacks the University of Hawaii needs.'
UH this year, has five student athletes from Japan. Wakai believes there is untapped potential in other parts of Asia, and this year, the state legislature has set aside some money for going after UH fans in the region.
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'But now we also have to have a concerted effort where we're going to develop relationships with these athletes, schools, develop relationships with the coaches,' said Wakai.
'It's not a brand new idea. This idea has surfaced in the last couple of decades,' said sports analyst Rich Miano.
With aging facilities and without any Fortune 500 companies in Hawaii, what's needed is a larger investment in infrastructure and long-term commitment.
'I think it's worth not only exploring, but actually financing to see how it could actually help the university because there's not a whole lot of avenues for the University of Hawaii to create not only great sports teams, but revenue producing sports teams,' said Miano.
Wakai is also trying to work with local broadcasters to livestream games involving Asian athletes, making it easier for fans across the Pacific to stay connected.
Others agree an international strategy could give UH a unique edge.'I would think any corporation in Asia would love to have their student athlete or their talent, being showcased in the United States, on the college level, you see it on the professional level, so it would be a win-win,' said David Kawada, Ahahui Koa Anuenue President and Executive Director.
Wakai thinks it'll take at least five to see efforts pay off, but says its more than wins and losses. It's reimagining UH's place in the college sports landscape.
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