Zara launches Accra-inspired capsule with Otis Kwame Kye Quaicoe
Together, Zara and Quaicoe have created a collection inspired by the natural elements and aesthetics of the artist's hometown, Accra. The pieces evoke the places, objects and people central to Quaicoe's artistic universe, expressed through a rich color palette where neutral earth tones meet vibrant hues.
With prices ranging from €19.95 for a short-sleeved T-shirt featuring the artist's signature to €69.95 for a bomber jacket, the collection includes cotton trousers embroidered with floral motifs, shirts, Bermuda shorts, a cardigan, a sweater, and swimwear, all crafted from cotton, knit, and jacquard fabrics.
The capsule also offers a wide range of accessories, including clogs, sandals, earrings, necklaces and a bandana. It is available on Zara's e-commerce platform and in selected stores.
The Galician brand, currently celebrating its 50th anniversary, operated a commercial network of 1,759 sales points, including both company-operated and franchised stores, as of the end of 2024. Financially, Zara, which reports combined results with home and décor brand Zara Home, recorded revenue of €27.78 billion in its latest fiscal year, a 6.6% increase compared to 2023.
Since its founding, Zara has been part of Inditex's portfolio, which also includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home and Lefties. The Inditex group, chaired by Marta Ortega, posted a 7.5% sales increase during the same period, reaching €38.63 billion in turnover.
€1 = $1.16
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