Shoppers scramble to Sainsbury's for ‘stunning' summer holiday dress that ‘fits like a dream' & flatters all body types

The Sun

4 hours ago

SHOPPERS are in a frenzy over a Sainsbury's summer dress that fashion fans say "fits like a dream".
Now that summer is finally upon us, and with temperatures soaring again this week, many of us are likely making plans for trips abroad.
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And what better way to get yourself excited for summer than treating yourself to a new dress.
Sainsbury's Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new summer collection is no exception.
One dress in particular that has caught the attention of fashion fans is the White Cutwork Midaxi Strappy Dress which is priced at £32.
The dress comes in a wide range of sizes, from size 6 to size 20, meaning that it will feel comfortable on all body types.
Plus it also comes in a stunning buttermilk yellow colour, perfect for summer days at the beach.
Sainsbury's said: An elegant choice for summer outings and sun-soaked holidays, this white midaxi dress comes in a strappy style.
"Designed with cutwork embroidery, a v-neckline, adjustable straps, finished with shirred detailing at the back.
"Finish your look with mesh ballerina pumps."
The dress can be purchased in store on on the Tu website, but you'll have to be quick as it's already sold out in some sizes.
Sainsbury's scraps in-store changing rooms leaving shoppers furious
Shoppers have taken to social media to rave about the dress, with fashionista Helen Aylott trying the frock on in a size 16 in a TikTok video.
"I absolutely love this dress, it's so cute", said Helen, who chose to pair the dress with chunky sandals.
"I love the detailing, I just think it's such a nice fit."
Helen then joked that since her next holiday is her friends wedding (where wearing white would be a faux pas) she will have to book another holiday to give her a chance to wear the stylish frock.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
The video, which the Manchester based content creator posted under the username @helen_aylott, has caught the attention of fashion fans, racking up 45,000 views on the video sharing platform.
TikTok users raced to the video's comments section to share their thoughts on the dress.
One person said: "I looked at that white dress in store last week, it look beautiful on you."
A second person said: "Gosh, you're so stunning".
A third person said: "Everything always looks so good on you."