Shanghai To Launch World's Largest Legoland Theme Park In July. Details Inside
A joint venture between Merlin Entertainments and the Shanghai Jinshan District local government, the Shanghai resort is ready to turn into Legoland.
Boosting Tourism In Shanghai
Trial operations at Legoland have already begun on June 27, as per a report by the South China Morning Post. The initiative has been taken to boost Shanghai's status as a major global tourist destination.
Sources claim that China's economy has received a major blow from weak consumer spending in the last few years. Legoland aims to break the cycle by expecting strong domestic tourism and "experience" spending among Chinese travellers.
As per estimates by local government officials, once Legoland officially opens next month in the southwestern Jinshan district, it is likely to attract approximately 2.4 million visitors. With 5,200 hotel rooms available, the Jinshan municipal government revealed that the resort could even draw around 8,000 park-goers in a day.
Main Features Of Legoland Shanghai
Sprawled across an area of 318,000 square metres, the entertainment complex at Legoland Shanghai Resort will feature eight themed sections such as Ninjago, Lego Friends and Monkie Kid lands. The place will also have 75 interactive and thrilling rides, including a 250-room hotel.
The entire premises has more than 85 million Lego bricks. Expect to witness a miniature replica of the Shanghai skyscrapers and the waterfront of the Lujiazui financial district. Everything you see here is built in colourful plastic bricks.
Li Wenjie, CEO of Shanghai Yaheng International Travel, said in a statement, "It'll be yet another world-class amusement park that adds lustre to Shanghai's tourist industry. The Legoland Resort's synergy with the city's Disneyland and Haichang Ocean Park will offer tourists enjoyable, unique experiences that are not available in any other Chinese city."
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