Upwind named CNADR company of the year & praised by analysts
Frost & Sullivan awarded Upwind the 2025 Company of the Year title in the Global Cloud-Native Application Detection & Response (CNADR) market, highlighting the company's growth and approach to cloud-native security. At the same time, Upwind featured in Gartner's 2025 Market Guide for Cloud-Native Application Protection Platforms (CNAPP) and was listed as a sample vendor on three of Gartner's 2025 Hype Cycles related to workload and network security, container technologies, and platform engineering.
Analyst assessments
Upwind was featured in the Hype Cycle for Workload and Network Security, the Hype Cycle for Container Technologies, and the Hype Cycle for Platform Engineering for 2025, all under the CNAPP category. In these reports, CNAPP is identified by Gartner as a technology with a "High Benefit Rating" expected to reach mainstream adoption within two to five years, citing rising demand for consolidated cloud-native security solutions across Kubernetes and multicloud environments.
Gartner's 2025 Market Guide for CNAPP includes Upwind among the representative vendors in a sector that, according to the guide, is consolidating security capabilities to provide full-lifecycle protection, from development to runtime in modern multicloud landscapes. The guide notes that CNAPPs are geared to deliver integrated protection across dynamic, container-based application environments. "Upwind's real-time insights and support have enhanced our cloud security operations," said Sardorbek Pulatov, VP Engineering & Security at Vestiaire Collective. "Upwind saves us a significant amount of time, helping our team focus on the truly critical alerts while disregarding low-priority findings. With Upwind, we are able to identify any vulnerabilities and can prioritise them for remediation - helping us operate more efficiently and securely."
Gartner also noted in its Market Guide for CNAPP that, "by 2029, 40% of enterprises that successfully implement zero trust within cloud service provider environments will rely on the advanced visibility and control capabilities offered by CNAPP solutions". Additionally, Upwind reports a customer rating of 4.9 out of 5 on Gartner Peer Insights for CNAPP, based on verified reviews.
Frost & Sullivan's report flagged Upwind's rapid annual growth of over 4,000 percent year-on-year and its success in integrating previously disparate tools into a single platform, noting its efforts in runtime intelligence in particular.
Technical approach and platform features
Upwind's cloud security platform is designed using a Runtime-first approach. The company states that its architecture, which incorporates a lightweight eBPF-based sensor, enables full-stack visibility and real-time threat response without adding operational overhead for development teams.
A key feature of the Upwind platform is the "Threat Stories" capability, which connects runtime signals, configuration data, audit logs, and identity information in a unified dashboard. This allows security teams to trace threats directly to the source code or deployment pipeline responsible for introducing vulnerabilities. "Security can't be bolted on after deployment. It has to be built in continuously, contextually, and with developers at the center," said Amiram Shachar, CEO and Co-Founder of Upwind. "To us, this wave of analyst recognition validates the strength of our vision, our product, and most importantly, our team. Upwind's momentum is driven by real customer adoption, technical innovation, and word-of-mouth from the people who use and love our platform. We're not building for the exit; we're building for impact. We're focused on solving real, complex problems for the teams building and securing the cloud. That's why engineers, platform teams, and SOCs are choosing Upwind to simplify, scale, and unify cloud-native security at the speed of modern development."
Market context and future trends
With the rising adoption of cloud-native technologies, industry analysts have pointed to a shift among organisations from fragmented toolchains toward more integrated platforms that offer visibility throughout the application lifecycle. Gartner's reports state that CNAPP platforms are becoming a preferred model for managing the security of dynamic cloud environments, particularly as companies increase their investments in DevSecOps, platform engineering, and generative AI systems.
Frost & Sullivan described Upwind as impactful for its capability to merge detection, response, and protection services into a singular platform. The report credits Upwind with consolidating functions such as ADR (Application Detection and Response), CDR (Cloud Detection and Response), CWPP (Cloud Workload Protection Platforms), and CSPM (Cloud Security Posture Management), thereby supporting operational efficiency for customers.
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