Man City breaks Premier League record with £1b Puma kit deal
Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion ($2.05 billion) over the next 10 years.
City's extension of their contract with Puma ranks as the largest kit manufacturing partnership in Premier League history.
Having agreed a £65 million per year deal with the German company in 2019, City's new arrangement is believed to be worth a £100 million per year until 2035, according to British media reports.
That figure shatters the £90 million per year deal signed by Manchester United with Adidas in 2023.
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Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year.
'We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons,' City Football Group chief executive Ferran Soriano said.
'Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally.'
Puma chief executive Arthur Hoeld added: 'Puma's partnership with Manchester City has been a great success both on and off the pitch.
'Trophies, a perfect stage for our performance products and commercial success were exceptional.' City's massive deal comes after the club's first season without major silverware since 2016-17.
Pep Guardiola's men finished third in the Premier League after winning the title for the previous four seasons.
They also suffered a shock FA Cup final defeat against Crystal Palace and crashed out of the recent Club World Cup in the last 16 against Saudi Pro League side Al-Hilal./mw
Originally published as Premier League giants Manchester City land $2 billion kit sponsorship deal with Puma
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Perth Now
4 minutes ago
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'Easy target' Lynagh leans on dad, ready for round two
The Wallabies have rallied around "easy target" Tom Lynagh, adamant he can manufacture a series comeback after a bruising welcome to the Test No.10 jersey. The 22-year-old son of former Wallabies great Michael started for the first time at flyhalf in Saturday's 27-19 loss to the British and Irish Lions in Brisbane. His team steamrolled in the first half, Lynagh was forced to play off the back foot as he scrambled, schemed and copped an inevitable defensive battering. His kicking game was hit-and-miss and Lynagh had some threatening moments running at the line, but coach Joe Schmidt applauded his work, considering the dominance of the Lions' pack. "They targeted him through their big ball carriers and also targeted him in the air," said scrumhalf and Queensland Reds teammate Tate McDermott, who shone as a second-half replacement. "He communicated well, defended valiantly and he's going to be in the firing line again. "The boys have seen the warrior Tommy is. "We know he has a great kicking game, but he showed fight and courage, which is really important from the general, and guys are going to look towards that in coming weeks." Smiling through the punishment, Lynagh has welcomed round two on July 26 in Melbourne, where the Wallabies must win to force a Sydney decider and stave off chatter of the first 3-0 win in the country since 1904. "It was always something I wanted to do, follow in my dad's footsteps, so I'm sort of living the dream now," he said, 36 years after his father wore the No.10 against the Lions. UK-based Michael arrived in Brisbane on Friday night and caught up with his son on Saturday morning to deliver his usual message. "Just keep it simple, don't overplay your hand. That message never changed from when I was 13," Tom said. Lynagh came in for the injured Noah Lolesio, a regular starter at No.10 under Schmidt who is out with a long-term neck injury before shifting to Japan next season. The unflustered customer lived up to his reputation despite the grand stage and imposing challenge after just three Test appearances off the bench. "No nerves ... no point to prove, just go out and play my game," he said. "I've always sort of been like that, try to be as relaxed as possible. "It's part of the job; you've got to toughen up in games like that, can't shy away from anything. "My position, my build; I'm an easy target and I know that ... it's just my job." McDermott, who pressed his case to start ahead of Jake Gordon in Melbourne with a trademark darting try, said his team took plenty from their second-half performance. "The belief was there the whole week, but might have been dented a bit after the way the Lions came out of the blocks," he said. "We can take a lot out of that second half, for sure, and we need do. "We just need to continue to look at ways to get into games."
The Advertiser
4 minutes ago
- The Advertiser
'Easy target' Lynagh leans on dad, ready for round two
The Wallabies have rallied around "easy target" Tom Lynagh, adamant he can manufacture a series comeback after a bruising welcome to the Test No.10 jersey. The 22-year-old son of former Wallabies great Michael started for the first time at flyhalf in Saturday's 27-19 loss to the British and Irish Lions in Brisbane. His team steamrolled in the first half, Lynagh was forced to play off the back foot as he scrambled, schemed and copped an inevitable defensive battering. His kicking game was hit-and-miss and Lynagh had some threatening moments running at the line, but coach Joe Schmidt applauded his work, considering the dominance of the Lions' pack. "They targeted him through their big ball carriers and also targeted him in the air," said scrumhalf and Queensland Reds teammate Tate McDermott, who shone as a second-half replacement. "He communicated well, defended valiantly and he's going to be in the firing line again. "The boys have seen the warrior Tommy is. "We know he has a great kicking game, but he showed fight and courage, which is really important from the general, and guys are going to look towards that in coming weeks." Smiling through the punishment, Lynagh has welcomed round two on July 26 in Melbourne, where the Wallabies must win to force a Sydney decider and stave off chatter of the first 3-0 win in the country since 1904. "It was always something I wanted to do, follow in my dad's footsteps, so I'm sort of living the dream now," he said, 36 years after his father wore the No.10 against the Lions. UK-based Michael arrived in Brisbane on Friday night and caught up with his son on Saturday morning to deliver his usual message. "Just keep it simple, don't overplay your hand. That message never changed from when I was 13," Tom said. Lynagh came in for the injured Noah Lolesio, a regular starter at No.10 under Schmidt who is out with a long-term neck injury before shifting to Japan next season. 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The 22-year-old son of former Wallabies great Michael started for the first time at flyhalf in Saturday's 27-19 loss to the British and Irish Lions in Brisbane. His team steamrolled in the first half, Lynagh was forced to play off the back foot as he scrambled, schemed and copped an inevitable defensive battering. His kicking game was hit-and-miss and Lynagh had some threatening moments running at the line, but coach Joe Schmidt applauded his work, considering the dominance of the Lions' pack. "They targeted him through their big ball carriers and also targeted him in the air," said scrumhalf and Queensland Reds teammate Tate McDermott, who shone as a second-half replacement. "He communicated well, defended valiantly and he's going to be in the firing line again. "The boys have seen the warrior Tommy is. "We know he has a great kicking game, but he showed fight and courage, which is really important from the general, and guys are going to look towards that in coming weeks." Smiling through the punishment, Lynagh has welcomed round two on July 26 in Melbourne, where the Wallabies must win to force a Sydney decider and stave off chatter of the first 3-0 win in the country since 1904. "It was always something I wanted to do, follow in my dad's footsteps, so I'm sort of living the dream now," he said, 36 years after his father wore the No.10 against the Lions. UK-based Michael arrived in Brisbane on Friday night and caught up with his son on Saturday morning to deliver his usual message. "Just keep it simple, don't overplay your hand. That message never changed from when I was 13," Tom said. Lynagh came in for the injured Noah Lolesio, a regular starter at No.10 under Schmidt who is out with a long-term neck injury before shifting to Japan next season. The unflustered customer lived up to his reputation despite the grand stage and imposing challenge after just three Test appearances off the bench. "No nerves ... no point to prove, just go out and play my game," he said. "I've always sort of been like that, try to be as relaxed as possible. "It's part of the job; you've got to toughen up in games like that, can't shy away from anything. "My position, my build; I'm an easy target and I know that ... it's just my job." McDermott, who pressed his case to start ahead of Jake Gordon in Melbourne with a trademark darting try, said his team took plenty from their second-half performance. "The belief was there the whole week, but might have been dented a bit after the way the Lions came out of the blocks," he said. "We can take a lot out of that second half, for sure, and we need do. The Wallabies have rallied around "easy target" Tom Lynagh, adamant he can manufacture a series comeback after a bruising welcome to the Test No.10 jersey. The 22-year-old son of former Wallabies great Michael started for the first time at flyhalf in Saturday's 27-19 loss to the British and Irish Lions in Brisbane. His team steamrolled in the first half, Lynagh was forced to play off the back foot as he scrambled, schemed and copped an inevitable defensive battering. His kicking game was hit-and-miss and Lynagh had some threatening moments running at the line, but coach Joe Schmidt applauded his work, considering the dominance of the Lions' pack. "They targeted him through their big ball carriers and also targeted him in the air," said scrumhalf and Queensland Reds teammate Tate McDermott, who shone as a second-half replacement. "He communicated well, defended valiantly and he's going to be in the firing line again. "The boys have seen the warrior Tommy is. "We know he has a great kicking game, but he showed fight and courage, which is really important from the general, and guys are going to look towards that in coming weeks." 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Perth Now
2 hours ago
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How 'stars aligned' for the Wallaby that got away
Sione Tuipulotu didn't think he deserved to be a Wallaby when he left Melbourne six years ago but that hasn't stopped the British and Irish Lions star carrying a chip on his shoulder. So the Scottish captain, Lions centre and try-scorer on his historic night in Brisbane's 27-19 win on Saturday can appreciate the theatre ahead of his Victorian return this week. The fringe Melbourne Rebels talent, now the first Australian to play for the Lions in a Test for 115 years, can help clinch a series in his hometown. "It is kind of crazy," the 28-year-old said of the full-circle moment. "To go back to Melbourne this week and hopefully play in front of my family ... the stars have aligned for me." The Australian under-20s representative managed just a handful of games at the Rebels before an off-season move to Japan led to a new deal with Glasgow Warriors. Something clicked and, qualifying through his Scottish grandmother, he made his Test debut in 2021. Younger brother Mosese, a flag bearer at the Melbourne Test 12 years ago, shifted from the NSW Waratahs to Edinburgh and has since played for Scotland A. Also at the Waratahs, 21-year-old hooker Ottavio has represented Australia at a junior level and is on both Test nations' radars. "If you asked me when I first moved from Melbourne I'd say it is personal and I think there is still a chip on my shoulder," Tuipulotu said. "That is what has got me to this point, having that chip on my shoulder. But in terms of being bitter about Australian rugby, not at all. "I always say that I wasn't good enough to play for the Wallabies when I was in Melbourne. "It wasn't a selector problem. I wasn't good enough. "I owe everything to Scottish rugby because they made me the player I am today and now I get the chance to go back to Melbourne and play in my home city and hopefully close out a Test series." Tuipulotu won his much-hyped battle with Australian opposite Joseph-Aukuso Suaalii, scoring the first try thanks to a delightful, long cut-out pass from Scottish flyhalf and Lions roommate Finn Russell. "Being around him made me not overreact to the occasion," he said of their connection. "It felt like we were playing a Scotland game together ... he threw a pretty similar pass a couple of years back against England. "When he was throwing it I thought about that." The Lions led 1-0 after Brisbane wins in their last two tours, winning 2-1 on their last visit and losing 2-1 in 2001 after both went to deciders. "All the attention is going to shift to how we can play better in this next game," Tuipulotu said. The Wallabies won the second half and the Lions only managed three points after their third try in the 42nd minute to breath life into a series that, early in the first half, looked ominously one-sided. "We left a lot of points out there in the first half and the game should have been done in 30 or 40 minutes. "I am sure (the Wallabies' fightback) will give them a lot of belief." Rob Valetini and Will Skelton will both be available after calf niggles kept them sidelined in Brisbane, while the likes of hooker Billy Pollard and scrumhalf Tate McDermott shone when injected off the bench. "I grew up with Rob Valenti and I know what he brings to the team, and guys like Will Skelton," the Scot said. "The good thing for us is that it was nowhere near our best performance and we still have a lot to work on. "We expect them to be desperate, but no more desperate than us because we are trying to close out a series."
