'Michael Jackson of Gambling': An Aussie social media influencer goes viral for his gambling addiction
Luca Kante has built a large online by sharing videos of his daily wins at pokie machines, with his content regularly showing stacks of cash and jackpot celebrations.
The gambler has become a fixture on social media feeds where fans praise his apparent luck and skill.
The full-time gambler and content creator is quickly becoming a recognisable figure among young Australians.
His flashy videos draw thousands of views and followers often leave comments hailing him as 'King' and calling him the 'Michael Jackson of Gambling.'
Fans particularly praise his gambling success, writing comments like 'Pokies hate to see him coming' and 'Bro is just too good at gambling.'
Others ask him for tips, with one user saying, 'I wish I had 1% of this power.'
This kind of adoration highlights the growing impact Kante has, particularly on younger audiences.
One in three Australians aged 12 to 17 have engaged in some form of gambling, raising concerns that influencers like Kante may be encouraging risky behaviour through their content.
These influencer videos often show Kante betting large amounts and celebrating wins, with little mention of losses or the risks involved.
Gambling experts worry this glamorised version of gambling could normalise addictive behaviours and mislead viewers into believing that gambling is an easy way to make money.
As Kante's popularity grows, questions are also being raised about how much influence a single social media gambler can have and what the long-term impact could be for his followers.
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