Award-winning brand ensures the F1 season is a must-watch
In the driving hot seat are exciting youngsters Isak Hadjer and Liam Lawson - fearless talents with exceptional pace and sharp racing instincts, both eager to make their mark on Formula 1's biggest stage. The team has undergone a radical shake-up, including the striking livery which chimes in perfectly with the brand, emblazoned on the drivers' race suits and cars. The shake-up for the latest F1 season accesses all areas, from management to engineering, for this season's adventure, aimed at making the Visa Cash App RB team a F1 front-runner.
'TUDOR has always been fuelled by a daring spirit, a consistent will to do things differently,' notes chief executive Eric Pirson. 'And this spirit – we call it 'Born To Dare' – is exactly what Visa Cash App RB is demonstrating heading into the 2025 F1 season. We're beyond thrilled to return to motorsport with a partner that's ready to take on the challenge.'
Peter Bayer, chief executive of Visa Cash App RB F1 team, is in agreement. 'We are delighted to welcome TUDOR to our team,' he says. 'They have a long history in motorsport, dating back to the 1960s when they first got involved in sports car racing, as well as historic racing and rallying. Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle this championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in F1 with a strong identity, unique style and uncompromising quality – just like TUDOR watches.'
The teamwork promises to be a winning formula. TUDOR has a long history of crafting some of the most reliable, singular and cutting-edge timepieces such as the Black Bay and Pelagos collections, and is renowned for doing things its own way – that's what encapsulates the 'Born To Dare' spirit and the Visa Cash App RB partnership speaks to that. Adding the watchmaker's name on a winning car is the easy part; choosing the right team to support was another story.
TUDOR wanted to secure the team that showed promise and shared a daring ethos and a fighting spirit. In other words, a committed team that was ready to take on the challenge of getting to pole position. And that's why it joined Visa Cash App RB.
The Swiss watch brand is always on a mission to push boundaries, seen clearly in bold, technical pieces like the ultra-lightweight Black Bay Chrono Carbon 25 and the sporty sophistication of the Black Bay Chrono with its new five-link bracelet; each engineered with the same spirit of precision and performance that drives F1.
Discover the TUDOR Watches collection at goldsmiths.co.uk, part of the Watches of Switzerland Group, the UK's largest luxury watch retailer.
Shop in their showrooms, online or in a selection of TUDOR mono-brand boutiques.
This content is provided by an advertiser, and while every care is taken in ensuring the content complies with the Advertising Standards Authority and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), Telegraph Media Group assumes no responsibility in the effect rising therefrom, and readers are advised to seek professional advice before acting on any information. The Daily Telegraph/TMG does not accept any liability for views expressed, pictures used or claims made by advertisers.
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