The £12 Asda dress that's the perfect transitional piece, stretchy and big boob-friendly
George is the supermarket's in-house fashion label and regularly delights fashion fans with its stylish buys at bargain prices.
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Shoppers are running to Asda for a £12 dress
Credit: Alamy
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The leopard print mini dress is the perfect transitional buy
Credit: Asda
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Its oversized fit means it's ideal for big boobs
Credit: Asda
And if you're in need of a lightweight denim frock to add to your summer wardrobe, that also works for the colder months, then this is the one for you.
The Leopard Print Denim Shirt Mini Dress is available online and in store, and comes in sizes eight to 24.
It has a loose, oversized fit which is perfect for big boobs or mum tums.
And it's currently marked down in the sale for just £12, reduced from £22.
Read more in Fabulous
Thrilled shoppers have been raving about the animal print dress which they've hailed as a five-star buy.
One said: "Bought this is the sale and it's perfect I'm 5ft 4 and the length is just above the knee.
"I am 10-12 and I found the 10 fitted the best the 12 was hanging off me. Light, slight stretch denim with pockets which are handy.
"Also bought the denim blue version in store. Happy with both dresses would highly recommend for summer months ahead."
Most read in Fabulous
"Abs great on have had so many compliments comes up large though", a second gushed.
A third wrote: "Bought a size 10, this dress is an oversized fit but still perfect for size 10 has some stretch and pockets not heavy denim but not a thin denim either still perfect for the summer.
I'm a size 14 and did the best Tesco summer haul - run before new co-ord sells out
"I am 5'1 and comes to my knees would have preferred a little bit shorter but still a lovely stylish dress."
A fourth added: "This dress is perfect! Great length and I'm 5'3' and just above the knee. Lovely stretchy material. I'm 12-14 and bought the medium."
"Looks and feels lovely, perfect for office and home", chimed in a fifth.
Meanwhile, a sixth echoed: "Really cute and comfy dress. Can be worn casual or dressy."
Elsewhere in store, shoppers are going wild for a
in that's "perfect in every way" and has you sorted for holiday or weddings.
One gushed: "Just love this dress, great colours, style and fabric. Just perfect."
And fashion fans are loving the "prettiest" £35
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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