Rebel Cairo Colour-Blocks the Coastline In 'Agiba' Summer Collection
Rebel Cairo's new 'Agiba' Summer 2025 collection is already on feeds, in stories, and, most likely, in your friend's Sahel suitcase. After the launch of both drops at July's close, Rebel unveiled new silhouettes, impeccably soft tailoring, and artisanal details made for authentic summer moments.
Shot on the rocky shores of Marsa Matrouh, including Agiba Beach, this season's campaign is an ode to the Mediterranean - not the yacht-club fantasy version, but the sun-baked summer many of us know well. 'The mood was all about portraying the beauty of a slow, simple, Mediterranean summer,' says Dara Hassanein, cofounder and creative director of Rebel Cairo. 'The shooting conditions were harsh, but we had a few lucky moments with locals that helped us capture some beautiful moments across the day.' Like most Rebel Cairo collections, this one started with a moodboard. 'Our inspiration started from observing and picking up on different moments that we design for, and seeing how our clients interact and wear our pieces,' Hassanein explains. From there, the team revisited their brand codes - prints, embroidery, silhouettes that already work - and built out a new world using textures, colors, and art. 'We always try to maintain a mindset of playfulness during this process. It's where our most creative ideas stem from.'
From beach mornings to evenings out, the clothes adapt to your whereabouts. There's the Tamara skirt and linen pants that work as transitional pieces, and evening sets like Amara that add just enough shine to a summer plan. One standout fabric this season? A crinkled cotton-linen blend encrusted with hand-embellished sequins. 'It's beautifully textured and lightweight,' says Hassanein. And more importantly: no one's steaming anything in this heat.
As always, the styling stays true to Rebel Cairo's DNA: intuitive, bohemian, and just fun enough. 'We do not overthink it,' Hassanein adds. 'We try a few things until we feel like we've captured the spirit well.' Unsurprisingly, Dalida on vacation and Slim Aarons poolside were major inspirations on the moodboard.
But beneath all the lightness, the brand's intention and purpose run deep. 'Our brand's motto, life in full color, is our unifying message and guiding spirit,' Hassanein says. 'It's a message of joy and lightness.' That shows up in the pieces, sure, but also in the mood they create - the clothes that make sense when you're already running late and everything else in your life feels too loud.
So if you find yourself packing for Sahel or dressing for a party this weekend, there's a good chance RebelCairo is already in the mix. Because it just makes sense.
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Rebel Cairo Colour-Blocks the Coastline In 'Agiba' Summer Collection
Rebel Cairo's collection offers new silhouettes, hand-finished details, and that signature 'life in full color' spirit. Rebel Cairo's new 'Agiba' Summer 2025 collection is already on feeds, in stories, and, most likely, in your friend's Sahel suitcase. After the launch of both drops at July's close, Rebel unveiled new silhouettes, impeccably soft tailoring, and artisanal details made for authentic summer moments. Shot on the rocky shores of Marsa Matrouh, including Agiba Beach, this season's campaign is an ode to the Mediterranean - not the yacht-club fantasy version, but the sun-baked summer many of us know well. 'The mood was all about portraying the beauty of a slow, simple, Mediterranean summer,' says Dara Hassanein, cofounder and creative director of Rebel Cairo. 'The shooting conditions were harsh, but we had a few lucky moments with locals that helped us capture some beautiful moments across the day.' Like most Rebel Cairo collections, this one started with a moodboard. 'Our inspiration started from observing and picking up on different moments that we design for, and seeing how our clients interact and wear our pieces,' Hassanein explains. From there, the team revisited their brand codes - prints, embroidery, silhouettes that already work - and built out a new world using textures, colors, and art. 'We always try to maintain a mindset of playfulness during this process. It's where our most creative ideas stem from.' From beach mornings to evenings out, the clothes adapt to your whereabouts. There's the Tamara skirt and linen pants that work as transitional pieces, and evening sets like Amara that add just enough shine to a summer plan. One standout fabric this season? A crinkled cotton-linen blend encrusted with hand-embellished sequins. 'It's beautifully textured and lightweight,' says Hassanein. And more importantly: no one's steaming anything in this heat. As always, the styling stays true to Rebel Cairo's DNA: intuitive, bohemian, and just fun enough. 'We do not overthink it,' Hassanein adds. 'We try a few things until we feel like we've captured the spirit well.' Unsurprisingly, Dalida on vacation and Slim Aarons poolside were major inspirations on the moodboard. But beneath all the lightness, the brand's intention and purpose run deep. 'Our brand's motto, life in full color, is our unifying message and guiding spirit,' Hassanein says. 'It's a message of joy and lightness.' That shows up in the pieces, sure, but also in the mood they create - the clothes that make sense when you're already running late and everything else in your life feels too loud. So if you find yourself packing for Sahel or dressing for a party this weekend, there's a good chance RebelCairo is already in the mix. Because it just makes sense.
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