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Automation, Amid Manufacturing Uncertainty, Hits The Accelerator

Automation, Amid Manufacturing Uncertainty, Hits The Accelerator

Forbes13-05-2025
A Universal Robots mobile robot in action during the Automate Show in Detroit
Automation – robots, sensors, simulation software among other things – is speeding up even while manufacturing faces uncertainty.
This week's Automate Show in Detroit is demonstrating various types of automation. The annual event alternates between Detroit and Chicago.
Manufacturing faces worker shortages. As a result, companies are looking for automation to take up that slack as well as improve efficiency.
Manufacturers, including automakers, are looking for more and faster.
'We're trying to find flexible solutions,' Paul Stephens, global strategy manager for Ford Motor Co., said at a Tuesday panel discussion at the show. The days 'of four-, five-, six-year automation projects is over,' he added.
'I see us in an acceleration period right now,' Mike Cicco, president and CEO of robot maker FANUC America, said at the same panel. 'The speed to deploy has changed…Once we have delivered it, it has to be installed very quickly.'
Over the past two decades, factory automation has expanded to include 3D printing; collaborative robots, which can be deployed near human workers; so-called digital twins, which help manufacturers simulate how machinery will be deployed in factories.
Simulation software in general has helped automation companies hit the ground running in factories.
'We're able to do the work before we get there,' FANUC's Cicco said. With the case of robots, their makers can 'pre-teach' the robots before they get to the factory floor, he said.
At a separate address on Tuesday, Deepu Talla, vice president of robotics and Edge AI of Nvidia, said how simulation software improves manufacturing.
'If you break something in simulation, it's OK,' he said.
On Tuesday, Automate included sessions that described how advancing technology is assisting vehicle manufacturing.
One session described how advancing manufacturing tech is helping auto factory paint shop operations.
A vehicle plant's paint shop typically is complicated. Automakers are looking to new manufacturing tech to improve efficiency and quality, particularly with inspecting paint quality.
'It's a very complicated issue,' said Ryan Odegaard, director of paint at General Motors Co. 'You're talking about layers of inspection services.'
GM has partnered with 3M Co., FANUC and other companies on systems to inspect, and correct, paint jobs on vehicles.
'Only when we worked as a team, did it work,' said Marcus Pelletier, a manufacturing executive at 3M.
'You don't know where the imperfections are going to be,' added Tom VanderPlas, senior staff engineer at FANUC America's paint shop division.
The technology involved has helped improve such operations. 'It's really driving consistency,' Odegaard said. 'We have highly automated factories.'
Despite the manufacturing uncertainty, automation is doing well based on the Automate Show.
'Automation is a good place to be but it's never been a better place to be,' said Kevin Barker, president of Beckhoff Automation LLC.
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Retired Ford worker's wallet returned after 11 years stuck in an engine
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Retired Ford worker's wallet returned after 11 years stuck in an engine

Richard Guilford remembers Christmas 2014 like it was yesterday because it was when the now-retired Ford Motor Co. assembly plant worker lost his wallet on the job and grew to accept he wouldn't see it again. And he didn't — at least not for more than a decade. Guilford, 56, lives in Petersburg, Michigan. He retired from Ford in January 2024, but in 2014, he was repairing the electrical systems of vehicles at Michigan Assembly Plant in Wayne when, unbeknownst to him, his wallet slipped out of his shirt pocket, landing amid the transmission system of a red 2015 Ford Edge SUV. The wallet would end up going on a 151,000-mile odyssey across multiple states before a mechanic in Minnesota last month discovered that the obstacle that was preventing him from putting the vehicle's airbox back in place was — a man's leather wallet. "He messaged me in the middle of the night with a picture of it and said, 'Did you lose your wallet years ago? Lol. I found it. It's in the engine of a car. 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So when some of Ford's other plants in North America got behind on repairs of the vehicles they built, Ford would sometimes send them to Michigan Assembly for the fix. The week before Christmas 2014, he said, about 2,500 vehicles arrived from other factories that needed electrical work. One day, Guilford did something unusual and put his wallet in his shirt pocket because his pants did not have pockets. That would prove to be a mistake. "I was working on the floor harness underneath that particular car," Guilford recalls of the 2015 Edge. He remembers the car because it was shortly after that vehicle was completed when he noticed his shirt pocket felt lighter. 'I told my buddy (Dave Schmit), who was my work partner, 'Hey, Schmitty, my wallet's missing!' " Guilford said. What is the most stolen car model?: This muscle car tops the list of America's most stolen vehicles A night-long search for the missing wallet Guilford's anxiety escalated with each minute he couldn't find it. 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