Nike Air Max 95 OG 'Fireberry' release timeline is out: It will come in a bold black midsole added structure, a velvet brown swoosh, and more
Anticipation grows as the shoe's release date approaches. Will you be one of the lucky few to possess this fiery beauty? Explore more to learn the specifics, dates of release, and insider information that can help you outperform the competition in the sneaker market.
Nike Air Max 95 OG 'Fireberry' release timeline is out
The Nike Air Max 95 OG "Fireberry" is scheduled to launch in the fall of 2025 and will be sold on Nike.com and at a few Nike Sportswear stores. USD 180 is the retail price.
Sizes will fly after this scorching drop arrives. Make sure to incorporate some Fireberry heat into your summer workout.
Also Read: Nike Air Jordan 11 Rare Air first look is out: Check out the release date, colourways, price, and much more
Nike Air Max 95 OG 'Fireberry' features
Nike first uses a monochrome design for the upper, exposing the distinctive gradient with alternating reddish-pink hues.
In keeping with the entire suede construction, the Swoosh adds a dark Velvet Brown to the outsole and heel's small Swoosh, creating a rich colourway that doesn't require much attention. Naturally, Nike uses the redesigned Air Max unit with a horizontal seam and large bubble volume.
The inside soles' design, the bottoms' open air, and the heel stand out. As you can see, the Nike Air Max 95's global significance is symbolized by the concentric lines that seem to radiate from the Nike Air emblem.
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Hindustan Times
4 hours ago
- Hindustan Times
How Crocs Conquered China
SHANGHAI—For the better part of a decade, Crocs stumbled in China. Its stores stocked shoes Chinese people didn't want, such as loafers, and its celebrity endorsers were the likes of reality-show contestants and midtier actresses. Retail experts say that Crocs offers lessons for Western brands. Today, Shanghai subway cars are packed with fashionable Crocs-wearers, often young women in platform clogs studded with charms known as Jibbitz. So many fans of the hole-filled shoes make posts with the hashtag 'dongmen'—Chinese slang for Crocs fan—that the company has announced on earnings calls the number of dongmen mentions, which today tally in the hundreds of millions. Once a tiny fraction of Crocs sales, China has grown into the brand's second-largest market after the U.S. This month, the company said revenue in the most recent quarter fell 6.4% in North America, but was up more than 30% in China. Crocs, which is based in Broomfield, Colo., has become a rarity: an American company that is growing rapidly in China. Nike and Starbucks have struggled against fast-moving local competitors with lower prices, though both say they're turning a corner. China's slowing growth has caused many budget-conscious consumers to turn away from premium American products. Retail experts say that Crocs offers lessons for Western brands. The biggest is to focus on the unique preferences of the Chinese consumer—such as a love for platform clogs, which many Chinese women consider a leg-lengthening, comfortable alternative to heels. Crocs marketing campaigns, such as an ad featuring pop star Tan Jianci in pink platform Crocs riding a pink whale through the sky, are dreamed up in Shanghai, not Colorado. The company recruits the glitziest names in Chinese pop culture as brand ambassadors. It tweaked its global slogan 'Come as you are' to a Chinese-language version, 'Born to Be Free'—appealing to many young Chinese who yearn for a more relaxed and less competitive life. The company has taken creative risks, partnering with Chinese-born designer Feng Cheng Wang, who released a knee-length biker-style Crocs boot that one fashion website called 'straight from the future.' An American TikTok influencer asked, 'Those are Crocs?!' They are. So are the KFC collaboration Crocs, with chicken-shaped Jibbitz charms that smell like fried chicken, released in China and the U.S. The black knee-length Crocs boots seen at Paris Fashion Week. 'Crocs has run a playbook that most global organizations know that they should run,' said Zak Dychtwald of the Young China Group, which researches Chinese youth trends. 'They've just done it well.' While some U.S. brands are tarnished by their association with China's main geopolitical competitor, Crocs has another advantage: Few Chinese know it is American. Even as Crocs revenue has begun to flag in North America, it has more than tripled since 2022 in China, where certain sought-after Crocs can go for $250 or more a pair. It reinvests much of the margin it earns on its shoes into marketing. Anne Mehlman, Crocs's brand president, visited Shanghai in early 2020 and hardly saw any Crocs on the street. When she came back in 2023, she remembers stepping off the plane and immediately seeing a fashionable man with a Balenciaga bag and platform 'Crush' Crocs. 'I was like 'OK, this is real,'' she said. Andrew Rees, Crocs's CEO, said the company groups its buyers into two buckets. There are the 'feel-goods,' represented by a suburban mom looking to purchase durable and affordable shoes for the family. Then there are the 'explorers': young urban women with bold fashion tastes. In the U.S., Crocs-wearers are mainly feel-goods, said Rees. In China and other Asian countries, explorers are better represented. 'We wanted to exaggerate their classic clog and provide height and more fashion and more style,' he said. 'It's a shoe to anywhere,' said Sylvia Yiu, 30 years old, a Shanghai-based marketing professional who clip-clopped into a Shanghai Crocs store in black platform Crocs studded with Jibbitz. She said she wears her Crocs to nightclubs or for daily errands—such as picking up another pair of Crocs. This time she tried on a few, but ended up settling for a shiny flower-shaped Jibbitz. 'I just take what I like, what matches my vibe,' Yiu said. Her vibe, she said, is 'Cool girl, with a bit romantic,' hence the rose Jibbitz displayed prominently on her right Croc. The vibe of Wang Tianyang, 29, has more parts: The athletic young man said the tiger-like creatures in his right clog symbolize his love of animals, while a basketball hoop and football goal post in the left clog symbolize his love of sports, and two fried eggs next to the hoop stand for his love of protein. His collection also includes a red flame-shaped Jibbitz for the dance floor, which lights up when he takes a step. Joseph Ranieri Jr., Crocs's first distributor in China, came to Shanghai in 2006 with a duffel bag full of Crocs. He clomped around the streets of Shanghai wearing matching colored shirts and Crocs, handing out business cards and asking if anyone wanted to buy a pair. 'Guerrilla brand building,' he calls it. The brand gradually gained traction. But a few years after Crocs bought out Ranieri's distributorship in 2008, it began to struggle. Ranieri said the company made misguided decisions such as emphasizing loafers in China instead of clogs. It was a difficult period for Crocs outside of China too. The brand had soared in the 2000s, riding on controversy over whether its signature look was fun or ugly, but it was hit hard by the global financial crisis. In 2013, investment group Blackstone agreed to put $200 million into the company and Rees, the current CEO, became a senior executive the next year. He quickly realized China was both an opportunity and a problem. One issue was Crocs's reliance on local distributors, which often bought too much stock and dumped merchandise in sales that undercut the brand image. The answer was to focus on directly operated stores in buzzy shopping malls. 'It was a long reset because we needed to actually change the entire perception of the brand,' said Mehlman, the Crocs brand president. In 2020, the company announced its first A-list Chinese celebrity ambassador, actress Yang Mi from the drama 'Eternal Love,' a smash hit with tens of billions of views. Off-screen she was photographed in Crocs adorned with personalized Jibbitz charms such as golden bees and foxes. These were a nod to Yang's fans, who are known as 'honey bees' and address her as 'Little Fox.' When Covid hit and foot traffic dwindled, the company debated pulling back as other big brands did. Instead, Crocs doubled down, funding Chinese advertising with money from sales in the U.S., where the pandemic-era work-from-home set drove a boom. 'That was the big turning point,' said Mehlman. Crocs has a roster of celebrity endorsers, including Chinese pop star Tan Jianci, featured in this ad. Mia Wong, 30, a Shanghai tech worker, saw a stranger on the street in 2021 pairing platform Crocs with light-colored socks. 'It was ugly at first, but the more I wore them the more I liked it,' Wong said. She eventually ordered four pairs. Influencers and ordinary people took to posting photos of their Crocs with a customized selection of Jibbitz on the Chinese social-media app RedNote. It played well on a platform based around user-generated content and self-expression, with many posting it under the 'dongmen' hashtag. 'Crocs, just the product itself, lends itself really well to social media and this Gen Z culture around personalization,' said Olivia Plotnick, founder of Wai Social, a China-based marketing agency. Today it has a roster of celebrity endorsers and collaborations. Crocs is working with the hottest Chinese retail brand, PopMart, maker of the viral Crybaby dolls—with Crybaby-themed Jibbitz that can be attached to Crocs. Rees said there was plenty of room for growth in China—despite, or because of, its torpid economy. 'I think in the current environment where people are having a tough time, we're winning because of that fun factor,' Rees said. Write to Jon Emont at How Crocs Conquered China
Pink Villa
9 hours ago
- Pink Villa
Coolie Box Office Collections: Rajinikanth scores record weekend for Kollywood with 375cr worldwide
Coolie amassed USD 16.85 million (Rs. 147.50 crore) approx during its four-day extended weekend internationally. Combined with Rs. 227 crore in India, the worldwide gross for the Rajinikanth starrer has reached Rs. 375 crore. The worldwide opening is the biggest ever for a Kollywood film, surpassing Rs. 363 crore of Leo and Rs. 350 crore of 2.0. Overseas opening has come second behind Leo, which collected USD 18 million during its opening frame. It is ahead of Jailer (USD 14.90 million) and The Greatest of All Time (USD 14.10 million). Coolie had the opening day higher than Leo by more than USD 500K, but by the end of the weekend, that lead turned into a USD 1.20 million deficit. The best performer for the film was the United States, which put up a record USD 2.70 million premiere on Wednesday but came crashing down over the weekend, not even doubling its premiere amount. The next best performer was Australia with a record-breaking AUD 1.27 million weekend. Both territories benefited from strong Telugu diaspora turnout, a consistent driver for Rajinikanth films. In the core Tamil markets like Malaysia, Singapore, Sri Lanka and Europe, the film was third behind Leo and The GOAT, while the Middle East ranked second only to Leo. Looking ahead, Leo added USD 5.40 million after its weekend, while The GOAT managed USD 4.50 million. Comparing the weekend trend of these three films, Coolie will likely be adding over USD 4 million, which means it is likely to top the USD 20 million mark. With a somewhat better trend, it may hit USD 21 million. The Territorial Breakdown for Coolie Overseas Box Office is as follows:
India.com
9 hours ago
- India.com
Rajinikanth's Coolie becomes third-highest grosser in US, beats his previous record of..., earns Rs..
Rajinikanth's Coolie becomes third-highest grosser in US, beats his previous record of..., earns Rs.. Rajinikanth's latest release, Coolie, is off to a monstrous start at the box office, and the film has already etched a name in record books. The Lokesh Kanagaraj directorial, which released in theatres on August 14, has grossed Rs 194.25 crore in four days, and is now inching close to Rs 200 crore club domestically. After phenomenal weekend collection, the film has stormed the North American box office too, creating history overseas. According to reports, Coolie has grossed an impressive USD 5.64 million within three days. The earnings didn't stop there. The film raked in another USD 435,000, reaching its cumulative collection to $6 million mark. What's terrific is, Coolie has now officially surpassed the lifetime box office collection of Rajinikanth's own film 2.0, which had raked in USD 5.43 million during its box office run. 2.0, directed by Shankar and co-starring Akshay Kumar, had broken several records upon release. Coolie defeated one of Indian cinema's most expensive films, proving Rajinikanth's superstardom and strong reception among masses. The film also clashed with War 2 , starring Hrithik Roshan, Jr NTR and Kiara Advani, which went on to earn USD 3 million within 4 days. Now, commanding over USD 6 million, Coolie emerges as the third-highest Tamil grosser in North America. The film is now aiming to surpass Mani Ratnam's magnum opus Ponniyin Selvan, featuring Aishwarya Rai and Vikram, which had minted around USD 6.4 million during its theatrical run. Bankrolled by Sun Pictures and directed by Lokesh Kanagaraj, Coolie has been receiving mixed reviews from audiences and critics alike. Apart from superstar Rajinikanth, Nagarjuna, Shruti Haasan, Sathyaraj, Charlie and several others are part of the star cast. Bollywood superstar Aamir Khan, actress Pooja Hegde and Kannada star Upendra starred in cameo appearances in the film. Whereas, editor Philomin Raj and cinematographer Girish Gangadharan are part of the technical crew.
