Nepo baby with huge soap actress and reality star mum lands billboard in New York – can you guess who she is?

Scottish Sun

10-05-2025

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THIS nepo-baby is breaking into the fashion world in a big way and has landed a glamorous new gig.
Her EastEnders legend mum has taken to Instagram to gush over her daughter's success.
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Patsy Palmer has gushed over her daughter's new modelling gig
Credit: instagram/@patsypalmerofficial
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Emilia Merkell is seen posing for the brand
Credit: instagram/@emiliamerkell
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She is Patsy Palmer's daughter
Patsy Palmer's daughter Emilia Merkell is fronting a major campaign in New York and her famous mum couldn't be prouder.
The 23-year-old model, who is based in the US, has scored her biggest job yet with a billboard campaign for deodorant Salt & Stone.
Sharing a snap of the billboard on a busy New York street, Patsy wrote: 'So so proud to see you @emiliamerkell in NYC @saltandstone campaign. Beautiful'
Emilia is one of Patsy's four children and has been steadily making a name for herself in the fashion world alonsgide her older brother Fenton, 24.
The rising stars are the kids of Patsy and her husband, former cab driver Richard Merkell, who she also shares her youngest Bertie with.
Patsy is mum to actor Charley Palmer Rothwell, 33, with her ex, former boxer Alfie Rothwell.
The 52-year-old is best known for playing loud-mouthed Bianca Jackson in EastEnders — a role that made her a household name in the 1990s.
Her iconic 'RICKAAAAAY!' catchphrase became one of the soap's most memorable lines.
She left the UK for a quieter life in Los Angeles several years ago, where she now works as a DJ and wellness advocate, while continuing to support her children's careers.
Patsy recently returned to UK screens as a contestant on Celebrity Big Brother.
Awkward moment Patsy Palmer confronts JoJo over talking about her to the cameras
The public kept her in until the final week despite her housemates putting her up for eviction multiple times.
She left alongside TV presenter Angellica Bell and Towie's Ella Rae Wise in a brutal tripple eviction.
But it was Patsy's very awkward exit interviews following the show that grabbed headlines.
In her first exit interview with hosts Will and AJ Odudu, she fell silent when they asked about the trickier moments in the hosue.
After recapping her highlights, Will told Patsy: "There were a few tricky moments you had to deal with in there.
"People complaining about your brocolli, that was one…"
Patsy went stony-faced and there was total silence as the hosts waited for her to say something.
Will laughed: "You don't want to talk about the broccoli do you…
"Absolutely fair enough."
Again there was silence, leaving AJ to fill in the gap.
She asked: "Did it really upset you when Mickey complained to your face about the food?"
Patsy flatly replied: "Erm, not really that."
The squirming hosts were referring to axed housemate Mickey Rourke.
He made Patsy break down in tears after complaining about her cooking.
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Patsy Palmer with her husband Richard and their kids Emilia, Fenton and Bertie
Credit: Instagram
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Emilia is finding her own way into the spotlight
Credit: Getty Images - Getty