Wolverine Worldwide unveils renovated global headquarters in Michigan
Home › News › Industry Download
Print
Wolverine Worldwide has unveiled a renovated global headquarters in Rockford, Michigan, aimed at modernizing its facilities and centralizing operations to attract and retain top talent. Wolverine Worldwide unveils renovated global headquarters in Michigan. - Wolverine Worldwide
The project includes a complete overhaul of 40,000 square feet of space, now named "The Factory", which will serve as the new home for Wolverine's flagship brands Merrell and Saucony. Notably, Saucony recently relocated from Boston to Rockford.
'Our company is driven by a new vision to Make. Every Day. Better. – for our team, customers, consumers, shareholders, and community,' said Chris Hufnagel, president and chief executive officer of Wolverine Worldwide.
'We believe that to create amazing, thoughtful, trend-right, innovative products and experiences that improve our consumers' lives and drive growth, we must provide our team members with great environments to work and win together.'
Built in 1963 and originally used as a footwear factory, the space was converted into offices in the 1990s. The newly redesigned factory combines the site's industrial heritage with modern functionality. It now features exposed structural elements, concrete floors, floor-to-ceiling windows, 224 workstations, brand-specific product and marketing rooms, 31 collaboration and meeting spaces, a café, and state-of-art design and marketing technologies.
The factory joins other enhancements across Wolverine's 300,000-square-foot campus, including on-site amenities such as a subsidized daycare and early education center for children, a fitness center, four miles of on-campus nature trails, an on-site, subsidized cafeteria, and dog daycare services.
The project is supported by a $1-million Michigan Business Development Program grant in collaboration with the Michigan Economic Development Center (MEDC) and The Right Place, Inc.
Copyright © 2025 FashionNetwork.com All rights reserved. Tags : Fashion Footwear Industry Business
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
22-05-2025
- Fashion Network
Wolverine Worldwide unveils renovated global headquarters in Michigan
Home › News › Industry Download Print Wolverine Worldwide has unveiled a renovated global headquarters in Rockford, Michigan, aimed at modernizing its facilities and centralizing operations to attract and retain top talent. Wolverine Worldwide unveils renovated global headquarters in Michigan. - Wolverine Worldwide The project includes a complete overhaul of 40,000 square feet of space, now named "The Factory", which will serve as the new home for Wolverine's flagship brands Merrell and Saucony. Notably, Saucony recently relocated from Boston to Rockford. 'Our company is driven by a new vision to Make. Every Day. Better. – for our team, customers, consumers, shareholders, and community,' said Chris Hufnagel, president and chief executive officer of Wolverine Worldwide. 'We believe that to create amazing, thoughtful, trend-right, innovative products and experiences that improve our consumers' lives and drive growth, we must provide our team members with great environments to work and win together.' Built in 1963 and originally used as a footwear factory, the space was converted into offices in the 1990s. The newly redesigned factory combines the site's industrial heritage with modern functionality. It now features exposed structural elements, concrete floors, floor-to-ceiling windows, 224 workstations, brand-specific product and marketing rooms, 31 collaboration and meeting spaces, a café, and state-of-art design and marketing technologies. The factory joins other enhancements across Wolverine's 300,000-square-foot campus, including on-site amenities such as a subsidized daycare and early education center for children, a fitness center, four miles of on-campus nature trails, an on-site, subsidized cafeteria, and dog daycare services. The project is supported by a $1-million Michigan Business Development Program grant in collaboration with the Michigan Economic Development Center (MEDC) and The Right Place, Inc. Copyright © 2025 All rights reserved. Tags : Fashion Footwear Industry Business
Fashion Network
22-05-2025
- Fashion Network
Wolverine Worldwide unveils renovated global headquarters in Michigan
Wolverine Worldwide has unveiled a renovated global headquarters in Rockford, Michigan, aimed at modernizing its facilities and centralizing operations to attract and retain top talent. The project includes a complete overhaul of 40,000 square feet of space, now named "The Factory", which will serve as the new home for Wolverine's flagship brands Merrell and Saucony. Notably, Saucony recently relocated from Boston to Rockford. 'Our company is driven by a new vision to Make. Every Day. Better. – for our team, customers, consumers, shareholders, and community,' said Chris Hufnagel, president and chief executive officer of Wolverine Worldwide. 'We believe that to create amazing, thoughtful, trend-right, innovative products and experiences that improve our consumers' lives and drive growth, we must provide our team members with great environments to work and win together.' Built in 1963 and originally used as a footwear factory, the space was converted into offices in the 1990s. The newly redesigned factory combines the site's industrial heritage with modern functionality. It now features exposed structural elements, concrete floors, floor-to-ceiling windows, 224 workstations, brand-specific product and marketing rooms, 31 collaboration and meeting spaces, a café, and state-of-art design and marketing technologies. The factory joins other enhancements across Wolverine's 300,000-square-foot campus, including on-site amenities such as a subsidized daycare and early education center for children, a fitness center, four miles of on-campus nature trails, an on-site, subsidized cafeteria, and dog daycare services. The project is supported by a $1-million Michigan Business Development Program grant in collaboration with the Michigan Economic Development Center (MEDC) and The Right Place, Inc.
Fashion Network
08-05-2025
- Fashion Network
Wolverine Q1 sales up 5.5% as Merrell and Saucony drive growth
Wolverine Worldwide announced on Thursday revenue climbed 5.5% to $412.3 million for the first quarter ended March 29, on the back of double-digit growth across its Merrell and Saucony brand sales. The Rockford, Michigan-based footwear and apparel firm said international revenue jumped 16.4% to $207.8 million, while direct-to-consumer sales were down 9.4% to $96.4 million. By brand, Merrell climbed 13.2% to $150.6 million and the company's Saucony brand was up 29.6% to $129.8 million during the quarter. Meanwhile, Sweaty Betty and Wolverine brand sales declined 15.9% to $38 million, and 9.2% to $37.4 million, respectively. 'Our results in the first quarter are further proof of the effectiveness of our strategy and the team's execution,' said Chris Hufnagel, president and chief executive officer of Wolverine Worldwide. 'Merrell and Saucony fueled our growth with double-digit revenue increases, and we more than tripled our earnings year-over-year, again delivering a record gross margin performance. We've worked to reinvent Wolverine Worldwide for the future – focusing squarely on awesome product, amazing stories, and driving the business.' Looking ahead to the second quarter, Wolverine expects revenue to be approximately $440 million to $450 million, representing growth of approximately 3.7% to 6.0% compared to the second quarter of 2024. It expects diluted earnings per share in the range of $0.17 to $0.22 and adjusted diluted earnings per share in the range of $0.19 to $0.24. The company did not provide a full-year 2025 outlook, 'due to uncertainty around tariffs and related macro-economic conditions,' the company said.
