Bord Bia, Lidl, Dunnes Stores among most reputable organisations
The annual Ireland Reputation Index 2025 study, published today (Tuesday, April 29), is based on the perceptions of over 5,000 members of the public.
It measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland.
The study took place between January 3 and March 17, 2025.
Reputable organisations
Ranked first, the Credit Unions topped the annual ranking for the third consecutive year with an excellent reputation score of 82.4.
An Post, ranked in second place, also received an excellent reputation score of 80.8, while Boots Ireland received a strong reputation score of 79.5.
The study showed the emotional advantage to being Irish and demonstrating a commitment to Ireland.
This year, six of the top ten organisations are Irish – Credit Unions, An Post, Bord Bia, Dunnes Stores, Bon Secours Health System and St Vincent's Private Hospital.
Three internationally owned organisations – Boots, Lidl, and Toyota – also make the top ten.
Although now internationally owned, Aer Lingus benefited from its heritage as Ireland's national airline to take fourth position.
Rank Organisation Score 1 Credit Unions 82.4 2 An Post 80.4 3 Boots 79.5 4 Aer Lingus 78.7 5 Lidl 78.6 6 Bord Bia 78.6 7 Dunnes Stores 78.6 8 Toyota 78.2 9 Bon Secours Health System 78.2 10 St Vincent's Private Hospital 76.3 Ireland Reputation Index 2025 results
Other organisations on the list include Kerry Group (11), ALDI (18), Marks & Spencer (19) Tesco (26), SuperValu (28), Coillte (36) and Glanbia (53).
Niamh Boyle, chief executive and founder of The Reputations Agency stressed the importance of investing in understanding, protecting and building reputation.
'From our 2025 study amongst over 5,000 members of the public we found that the public in Ireland is 15 times more willing to buy from an organisation in the excellent reputation tier, than from an organisation whose reputation falls into the poor reputation tier,' she said.
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