Bord Bia, Lidl, Dunnes Stores among most reputable organisations
Bord Bia, Lidl and Dunnes Stores are among the top ten most reputable organisations in Ireland, according to a new study.
The annual Ireland Reputation Index 2025 study, published today (Tuesday, April 29), is based on the perceptions of over 5,000 members of the public.
It measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland.
The study took place between January 3 and March 17, 2025.
Reputable organisations
Ranked first, the Credit Unions topped the annual ranking for the third consecutive year with an excellent reputation score of 82.4.
An Post, ranked in second place, also received an excellent reputation score of 80.8, while Boots Ireland received a strong reputation score of 79.5.
The study showed the emotional advantage to being Irish and demonstrating a commitment to Ireland.
This year, six of the top ten organisations are Irish – Credit Unions, An Post, Bord Bia, Dunnes Stores, Bon Secours Health System and St Vincent's Private Hospital.
Three internationally owned organisations – Boots, Lidl, and Toyota – also make the top ten.
Although now internationally owned, Aer Lingus benefited from its heritage as Ireland's national airline to take fourth position.
Rank Organisation Score 1 Credit Unions 82.4 2 An Post 80.4 3 Boots 79.5 4 Aer Lingus 78.7 5 Lidl 78.6 6 Bord Bia 78.6 7 Dunnes Stores 78.6 8 Toyota 78.2 9 Bon Secours Health System 78.2 10 St Vincent's Private Hospital 76.3 Ireland Reputation Index 2025 results
Other organisations on the list include Kerry Group (11), ALDI (18), Marks & Spencer (19) Tesco (26), SuperValu (28), Coillte (36) and Glanbia (53).
Niamh Boyle, chief executive and founder of The Reputations Agency stressed the importance of investing in understanding, protecting and building reputation.
'From our 2025 study amongst over 5,000 members of the public we found that the public in Ireland is 15 times more willing to buy from an organisation in the excellent reputation tier, than from an organisation whose reputation falls into the poor reputation tier,' she said.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Agriland
3 hours ago
- Agriland
Current price cuts are ‘not acceptable' to sheep farmers
The Irish Farmers' Association's (IFA) sheep chair, Adrian Gallagher has said that sheep processing factories have to 'stand a lot stronger' in the marketplace to return higher prices to sheep farmers. According to Gallagher, the sector lost a 94,000 breeding ewes in the past year, and are now at numbers 'not seen' since 2014. He claims that throughput in factories dropped by over 370,000 head in 2024 and is currently back over 160,000 on last year. Gallagher believes this level of decline in sector output has 'serious consequences' for servicing high end customers for sheep meet. 'Factories can and must do more on lamb, hogget and ewe prices, the current cuts are not acceptable and could do serious damage to the long-term viability of the sector, these must be reversed,' Gallagher said. The IFA sheep chair has said that trade in the UK for old season and new season lamb has improved over the past week (June 2025). He outlined that prices have risen by almost 7c/Kg for hoggets, and up to 37c/Kg for lambs. The prices in France remain strong, and are 'well over' €10/Kg. Gallagher said: 'Sheep factories here must start reflecting this reality in prices offered to sheep farmers and reverse the recent cuts they have implemented. 'The sector is a critical stage and its long-term viability and sustainability is very much dependent on the willingness and capacity of factories to maximise returns to farmers. 'Bord Bia also (has) a key role to play in ensuring our product based on the standards implemented on our farms differentiated for customers in the UK and EU markets to push back on the impact cheaper southern hemisphere imports is having in these markets,' Gallagher added. Sheep prices This week's (June 9) sheep trade has seen offers for spring lambs fall below €9.00/kg at all the key sheep factories. Up to 20c/kg has been cut from spring lamb prices, and many of the processors are less interested in hoggets as markets have now moved on to this year's lambs. Procurement staff have told Agriland that there are 'reasonably good numbers of spring lambs' coming available and these lambs are generally all arriving well finished with good carcasses. This week, Kepak is quoting €8.65/kg plus a 15c/kg Quality Assurance (QA) bonus for spring lambs, leaving €8.80/kg on offer here up to 21kg carcass weight. This offer is down 20c/kg since last week.
Extra.ie
3 hours ago
- Extra.ie
Twix joins list of ads banned from Irish and UK TV
The Advertising Standards Authority (ASA) caused quite a stir this week for their move to pull a 70s-themed advertisement for chocolate bar, Twix, due to the alleged promotion of 'unsafe driving.' The advertisement was released in March of this year but has since been banned by the ASA following five complaints that the footage 'condoned unsafe driving.' The commercial sees two cars involved in a car chase with the man in the first car putting the foot down in order to get away from the car chasing him. The advertisement was released in March of this year but has since been banned by the ASA following five complaints that the footage 'condoned unsafe driving.' Pic: Twix The man then takes a sharp turn which leads the vehicle to come off the side of the road and overturn a number of times before ending up overturned on top of an identical car, similar to the two bars in a Twix. The ASA acknowledged that there were 'fantastical elements' in the ad but upheld the complaints and ruled the advertisement could not appear in its current form again. Agencies such as the ASA and the ASAI (Avertising Standards Authority of Ireland) work to regulate TV commercials within their countries. View this post on Instagram A post shared by (@extradotie) Following the latest banned advertisement, take a look at five more advertisements that have been pulled across Irish and/or British TV. In 2023, the ASAI banned a piggybank commercial which had been created for Bank of Ireland due to the idea that the ad 'normalised the illegal and environmentally corrupt practice of backyard burning.' The television ad promoted Bank of Ireland's Big Move initiative to help consumers switch banks with ease, following the withdrawal of two banks from the market. The objected scene showed a man and a woman standing over a burning barrel, with the narrator saying: 'Break-ups are always a bit messy.' The woman, holding a money jar in the shape of a hippo then says: 'They gave me this when we first met' – before throwing the jar into the burning barrel. Despite the bank highlighting that no materials were 'actually fully burnt,' the ASAI complaints committee found that apart from limited circumstances, the backyard burning of waste was illegal and subject to prosecution, therefore the ad was banned. Going back to 2017, the commercials watchdog pulled a cinema advertisement for car brand Nissan due to the depiction of bullying and gender sterotypes. The two and a half minute video sees a young boy, who does errands for an elderly neighbour, beaten up by a group of older boys every time he does the errands for the elderly lady. The bullying continues throughout the years, with the youngster becoming more and more withdrawn as a result. Meanwhile, his little sister decides to join a martial arts class and is eventually able to step into defend her brother. No violence is shown throughout the ad, however, the young boy is seen with cuts and bruises on a number of occassions. Following the finale where the sister defends her brother, the siblings transform into cars. The ad was banned when the ASAI ruled that the message was 'that violence could be used to revolve issues and that it was an appropriate response to bullying.' Pic: Youtube Period product Tampax' Tampax and Tea advertisement was banned in Ireland in 2020 with the ASAI committee ruling that it 'should not run in the same format again,' due to being offensive. With almost 100 complaints made to the watchdog, complainants found the advertisement offensive, crude and vulgar. The advertisement came in the from of a fake talk show with the host asking her guest and audience members if they can feel their tampon before telling them that they shouldn't and explaining it might not be inserted properly. 'Ya gotta get it up there girls!' the host then exclaims. Despite the ASAI noting that the ad had provided 'factual information in a manner that was neither explicit nor graphic,' it was banned from Irish TV. Beer brand Heineken have had Formula 1 star Max Verstappen on board as an ambassador in recent months, with the promotion of their 0.0 beer and campaign: 'The best driver is the one who is not drinking.' While many will be familiar with the TV advertisement, the Dutch company were left with no choice but to remove the advertisement on social media due to failure in meeting advertising standards. The paid social media advert saw the Verstappen holding a bottle of the non-alcoholic alternative and the slogan: 'The best driver is the one who is not drinking.' Unfortunately, the standard alcohol Heineken logo was on the bottom of the photograph, instead of the alcohol free logo with the UK watchdog ruling that there wasn't 'sufficiently prominent statement of the product's abv.' They said: 'The only reference in the ad to abv was the label on the bottle of Heineken 0.0 beer held by Max Verstappen. However, the bottle was relatively small, especially comparing the text on the label to the image of Max Verstappen, who was the focus of the ad. 'We therefore did not consider that was a sufficiently prominent statement of the product's abv.' Ahead of the Six Nations in 2012, the BBC pulled their promotional trailer due to fears of it would be perceived as being anti-English. The minute-long ad sees a number of groups from Ireland, Scotland, Wales and Italy of people beaming as they shout, 'England' in what one might think was the groups cheering the team on. A caption then reads: 'The Six Nations. It's not about who you want to win… It's about who you want to lose.' The video then cuts to a group of English supporters who are divided in who they want to see losing the tournament.
Irish Independent
4 hours ago
- Irish Independent
GAA welcomes British government's offer of €59m in funding for Casement Park rebuild but project is still €100m short
The Irish Government and the GAA have welcomed the UK's belated decision to commit €59m in funding to the redevelopment of Casement Park.
