logo
Le SSERAFIM's KAZUHA Pals Up With lululemon As Its Newest Brand Ambassador

Le SSERAFIM's KAZUHA Pals Up With lululemon As Its Newest Brand Ambassador

Hype Malaysia13-05-2025
We did not see this coming! In a partnership that blends style, strength, and fearless self-expression, lululemon has announced KAZUHA of LE SSERAFIM as its newest brand ambassador! Known for her captivating presence on stage and unwavering passion for movement, KAZUHA perfectly embodies lululemon's spirit of living with intention and moving with purpose.
Whether she's commanding global stages or staying active in everyday life, KAZUHA relies on lululemon's top-tier performance and lifestyle gear. As the brand's ambassador, she'll inspire fans to embrace new challenges, find joy in movement, and 'Live Like You Are Alive.'
'I'm thrilled to be a lululemon ambassador,' shared KAZUHA. 'Movement is at the heart of who I am – from dancing to enjoying a walk in nature, it's all about expressing myself and feeling alive. I'm looking forward to inspiring everyone to move with purpose and confidence while looking and feeling their best with lululemon.'
KAZUHA's journey from a talented ballerina to a K-pop powerhouse is a testament to her relentless drive and vibrant spirit. With lululemon by her side, she's set to light up not just the stage but also the world of mindful movement.
Nathan Chang, Vice President of Brand & Community, APAC at lululemon, expressed his excitement: 'KAZUHA's passion and energy make her a perfect ambassador. Her commitment to movement as a way of living aligns seamlessly with our brand. We can't wait to see how she'll inspire others to live with intention and embrace the power of movement.'
KAZUHA joins a star-studded lineup of lululemon ambassadors, including Formula 1™ champion Lewis Hamilton, golfer Max Homa, and tennis pro Frances Tiafoe. She'll also be part of lululemon's global 'Live Like You Are Alive' campaign, celebrating icons who move with purpose and express their true selves.
Catch KAZUHA in lululemon's 'Live Like You Are Alive' campaign, available now! Explore the latest collections and gear up to move with purpose at lululemon stores nationwide and online.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Celebrity Style: Blackpink's Jisoo is effortlessly chic and always on point
Celebrity Style: Blackpink's Jisoo is effortlessly chic and always on point

The Star

timean hour ago

  • The Star

Celebrity Style: Blackpink's Jisoo is effortlessly chic and always on point

Jisoo in a Dior creation specially designed by the brand's creative director Jonathan Anderson. Photo: Handout Amid the noise of fleeting trends, Jisoo's style cuts through with quiet precision. Every look carries her signature blend of elegance and ease. Polished without trying too hard, feminine but never fussy, Jisoo's fashion sense is always just so – and that is exactly what makes it unforgettable. During Blackpink's Deadline World Tour, which kicked off last month, she has been spotted in labels like Tommy Hilfiger, Vivienne Westwood, Dolce & Gabanna, Dior and Galia Lahav. She has been regularly attending all the biggest fashion events. Photo: Cartier But it is not just about the names. Instead, it's how she wears them. Jisoo brings a sense of calm control to even the most elaborate ensembles, making bold silhouettes or intricate embellishments feel approachable. Her tour wardrobe shifts seamlessly between showstopping drama and pared-back refinement, proving her fashion instinct is as sharp as her stage presence. Read more: Celebrity Style: G-Dragon blurs the lines between streetwear and high fashion Jisoo is a longtime face of Dior (beauty ambassador in 2019, fashion ambassador in 2021). Within this role, she has become more than just a celebrity ambassador. She is also a muse, a modern embodiment of the brand's classic femininity. Whether in romantic tulle gowns or tailored jackets with cinched waists, she channels the spirit of Dior with a fresh, youthful sensibility. Her appearances at the brand's shows often steal the spotlight, not because they are loud, but because they are precise. She knows exactly how to dress for impact, without ever overdoing it. Jisoo also has a history with Cartier. She was named as the face of Panthere collections in 2022. According to the brand, she was chosen for 'her strong, sunny and determined character'. Her current tour wardrobe includes high-profile brands. Photo: Tommy Hilfiger 'With her self-assured style, she is the voice of a new generation of creatives who dare to show their different talents,' read the statement from senior vice president and chief marketing officer of Cartier, Arnaud Carrez, at that time. Jisoo's ambassadorship with Tommy Hilfiger began last year. Since then, she has appeared in campaigns that blend the brand's classic designs with her individual style and personality. Read more: How Asian celebrities are now the biggest stars at top fashion weeks In the Spring/Summer womenswear collection press release, she was quoted as saying that her style is always evolving. 'I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It's been a joy to bring that spirit to this campaign,' she said. Each of the Blackpink members has carved out her own fashion identity, aligning with major luxury houses – from Jennie's edgy Chanel looks to Rose's romantic Saint Laurent aesthetic. The group has long proven that K-pop is a dominant force in influencing global fashion, but it is the individuality of each member that keeps audiences captivated. In Jisoo's case, it is her ability to balance commercial appeal with high-fashion credibility that stands out. From billboards to runways, she continues to cement her place not just as a style icon, but as a force shaping what elegance looks like today.

Malaysia Mulls Anti-Scalping Law To Curb Soaring Reselling Prices
Malaysia Mulls Anti-Scalping Law To Curb Soaring Reselling Prices

BusinessToday

time3 hours ago

  • BusinessToday

Malaysia Mulls Anti-Scalping Law To Curb Soaring Reselling Prices

The government is considering introducing legislation to curb concert ticket scalping, as inflated resale prices for high-demand shows continue to frustrate fans and dent Malaysia's live entertainment market. Deputy Communications Minister Teo Nie Ching said her ministry will hold discussions with the Domestic Trade and Cost of Living Ministry (KPDN) and relevant stakeholders to address the growing problem, which has been most apparent at international concerts such as K-pop star G-Dragon's, where scalpers have resold tickets at hefty mark-ups. Additionally, scalpers were found on social media selling tickets to the concert of My Chemical Romance in Kuala Lumpur, scheduled for April 30 next year, at exorbitant prices, including one offering a Zone C category ticket worth RM499 for RM6,000. 'KPDN is currently reviewing the matter, including the possibility of introducing a Bill to address it. The Communications Ministry has also engaged with event organisers and ticketing companies to find the most suitable solution,' Teo said. She shared that she has had a meeting with KPDN and the Malaysian Communications and Multimedia Commission on Aug 1 to gather input from agencies tasked with monitoring and enforcing ticket sales. 'The discussions also reviewed international best practices in countries with dedicated anti-scalping laws,' she said.

From Haechan To Taeyeon: SM Stars Who Will Make Comebacks & Debuts In Second Half Of 2025
From Haechan To Taeyeon: SM Stars Who Will Make Comebacks & Debuts In Second Half Of 2025

Hype Malaysia

time8 hours ago

  • Hype Malaysia

From Haechan To Taeyeon: SM Stars Who Will Make Comebacks & Debuts In Second Half Of 2025

In the blink of an eye, we've reached August, which means we're closing in on the second half of 2025. So far, the K-pop industry has given us a lot of incredible music and comebacks. However, these idols still have lots of surprises up their sleeves. One of the K-pop industry's biggest entertainment companies, SM Entertainment, recently announced its lineup of artists that will be releasing new music from September 2025 onwards. Besides long-awaited comebacks from the likes of Taeyeon and aespa, the lineup also includes highly anticipated solo debuts from NCT members. Here's what to expect: Q3 Haechan (NCT) Recently, SM Entertainment confirmed that NCT member Haechen will make his solo debut later this year. While nothing is set, the lineup preview hints that the vocalist will debut with a full-length album. Suho (EXO) Making his first comeback for 2025 is EXO leader Suho. According to the lineup preview, the singer will return with a mini album, marking his first music release since his 2024 mini album, '1 to 3'. Chanyeol (EXO) Another EXO member making his solo comeback is Chanyeol, who is expected to return to the music scene with a mini album. The rapper made his solo debut in 2024 with his EP 'Black Out'. Besides his Korean solo comeback, Chanyeol is also expected to release a Japanese mini-album in the fourth quarter of 2025. This new release marks his Japanese solo debut, making him the third EXO member to make their Japanese solo debut. aespa Girl group aespa will also make their comeback later this year. The quartet has already dropped the first teaser for their new mini album, 'Rich Man', which will be released on 5th September 2025. NCT WISH NCT WISH announced they're releasing a mini album on 1st September 2025 (Monday). The NCT subunit will also kick off their concert tour 'Into The Wish: Our Wish' in November and will perform in KL in March 2026. Q4 U-Know Yunho (TVXQ!) Releasing his first full-length album in Q4 of 2025 is TVXQ! leader U-Know Yunho. This marks the singer's first solo comeback in over two years. His previous EP, 'Reality Show', was released in August 2023. Taeyeon (Girls' Generation) Also expected to release a full-length solo album is Girls' Generation leader Taeyeon. The vocalist previously released her 6th EP, 'Letter To Myself', in November 2024 and subsequently held her sixth concert tour. Yuta (NCT) After making his solo debut in Japan in 2024 and releasing a Japanese single in May 2025, NCT member Yuta is set to make his solo comeback later this year. The singer is expected to release a full-length album in Japan. NCT DREAM NCT DREAM is also expected to release a mini album later this year. The subunit recently released their fifth studio album in July, which will accompany their upcoming tour, 'The Dream Show 4: Dream The Future'. WayV After releasing their EP 'Big Bands' in July, WayV will make another comeback by the end of the year. At the same time, the group will also embark on their second Asia tour, 'No Way Out', which has already kicked off in Seoul. Hearts2Hearts Following a successful debut, SM Entertainment's newest girl group Hearts2Hearts will release their first mini-album. The eight-member group has also released two singles, 'The Chase' and 'Style', which have received critical acclaim. Max Changmin (TVXQ!) Making his long-awaited Japanese solo comeback is TVXQ! vocalist Max Changmin. The singer's upcoming single album marks his first solo Japanese release in nearly four years, with the last being the EP 'Human' in 2021. RIIZE After releasing their first full-length album, RIIZE is expected to release a new single album later this year. The group will also continue with their second tour 'Riizing Loud' with stops in Kuala Lumpur, Bangkok and Los Angeles. Minho (SHINee) SHINee member Minho will also release a single later this year, marking his solo comeback since releasing his first full-length album in 2024. Meanwhile, SHINee recently released a single album to celebrate their 17th anniversary, with the lead track written by late member Jonghyun. Jungwoo (NCT) Another NCT member making his solo debut by the end of 2025 is Jungwoo. According to the lineup preview, the vocalist will release a single in the fourth quarter, making him the ninth NCT member to make their solo debut. Which release are you looking forward to? Source: Koreaboo

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store