Directors prepare to climb North Africa's highest peak
The climb is expected to take five days, beginning on Wednesday, May 21.
Mr Davison, managing director, and Mr Roberts, fellow director, will tackle the 4,167m (13,671 ft) peak alongside ten other climbers.
For Mr Davison, this challenge comes hot on the heels of the London Marathon which he recently completed in aid of St Kentigern Hospice.
Mr Davison said: "Until I started training for the marathon, I'd never even run a park run, so it was a pretty fast learning curve.
"It was an incredible experience running the marathon, but also massively demanding.
"My goal was to try and run or at least jog the whole distance and I'm delighted I was able to achieve that."
He added that he was "just pleased" to finish the marathon in 5 hours and 47 minutes, given the conditions and the cramp.
Mr Roberts has been preparing for the Mount Toubkal climb by tackling several mountains in recent weeks.
This includes climbs up Yr Wyddfa via Crib Goch, Nantlle Ridge in Eryri (Snowdonia), and Elidir Fawr.
Ron Davison with children Molly and George (Image: Supplied) Both directors also undertook a 22km walk in the Clwydian Hills along Offa's Dyke.
Last September, the duo successfully climbed Mount Kilimanjaro in Africa.
This was in aid of Prostate Cancer UK and LawCare.
Mr Roberts expressed his enthusiasm for the forthcoming challenge in North Africa.
He said: "We're looking forward to getting out to Morocco and taking on the challenge of Toubkal.
"It should be a fascinating experience with the climb due to last five days and staying in small guest houses with the local Berber community as well as a night in a mountain refuge before the final push for the summit."
He also highlighted the extreme weather conditions with temperatures at the summit expected to be around -5 degrees Celsius.
Ron Davison running the London Marathon (Image: Supplied) The hospice provides specialist palliative and end-of-life care to patients with life-limiting illnesses, and supports their families across Denbighshire, West Flintshire, and East Conwy.
Services are delivered free of charge to patients and their families.
The hospice, which includes a 12-bed inpatient unit, employs 95 staff, supported by a large team of volunteers.
It costs over £4.4 million a year to run.
You can support Mr Davison and Mr Roberts' climbing effort by donating online.
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