Labubu frenzy finds a festive spark in Rakhi
It's the year of the ugly-cute Labubus, and these mischievous monsters are now becoming a part of
Raksha Bandhan
celebrations. Online retailers have jumped on the trend, offering Labubu-inspired rakhis and lumbas in vibrant, personalised avatars.
Scroll through social media, and you'll spot these strangely cute faces trending under #LabubuRakhi.
You'll spot these strangely cute faces trending under #LabubuRakhi
'Delhi, Mumbai are ordering labubu rakhis the most'
Labubu rakhis have become a hit on Instagram, and the craze is real, agree vendors. 'Labubu is all of us on a bad hair day, chaotic, moody, but still cute. It's weirdly adorable, and that's what makes it a hit,' says Nidhi Gupta, founder of an online brand. She adds, 'I was a little apprehensive when launching these, but surprisingly, people loved them.
Be it the Labubu rakhis or gift earrings, orders are flowing in for both.
In terms of orders, Delhi and Mumbai are leading the way, and honestly, I'm not surprised.'
Labubu bracelets, crochet rakhis and slap bands are also available
Another vendor, Richa Raj Shah, who is selling personalised labubu rakhis with name tags online, says, 'Lilac-coloured Labubu rakhis are the most popular, and since they are personalised, people love them even more.'
Seeing the craze of the toy, I thought that buying a Labubu rakhi, which is an adorable version of the toy, would be fun. I bought it for my three-year-old daughter
Susmita Das Barua, a Delhiite who ordered a Labubu rakhi online
Personalised Labubu rakhis with name tags, initials are available online
'We have sold over 1,800 Labubu lumbas'
Ruchi Jain, founder of a rakhi brand, says, 'We incorporate the trending characters in rakhis every year, and there was no chance to miss the Labubu. The Labubu lumbas, which can be used as bag charms and keyrings later, are popular. I knew it would sell fast, but the hype is much more than I thought. We have sold over 1,800 labubu lumba and charms all over India but to our surprise, there is a craze in two-tier cities like Indore, Kota as well.
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