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Running for top spot, Japan's ASICS eyes Nike and Adidas' turf in India
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It has charted an ambitious target. Japanese premium sports goods giant ASICS — which sells 75 per cent of its shoes in the country at over ₹12,000 a pair — wants to be the No. 1 running shoe player in the $90-a-pair organised market in India, currently dominated by Nike, Adidas and Puma. To do so, it is making an aggressive push into Tier-II and Tier-III cities, where customers are ready to lap them up — as well as setting up company-owned stores in four to five locations across key metros.
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Mint
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