Sharaf DG boosts returns on Ad Spends and goes green with Gupshup Conversation Cloud
Paperless operations reduce the retailer's carbon footprint, furthering environmental sustainability goals
DUBAI, UAE -- Sharaf DG, the Middle East's premier electronics retail chain, has transformed its customer engagement strategy through an innovative deployment of Gupshup Conversation AI Cloud, resulting in a remarkable 4X return on advertising spend (ROAS) while significantly advancing its digital-first environmental initiatives.
The company's breakthrough success stems from its pioneering use of Click to Chat Ads - an innovative advertising format that directs prospects from social media platforms - Facebook and Instagram - to instant WhatsApp conversations. When users click on these ads, they're immediately connected to Sharaf DG via WhatsApp, creating a seamless path from interest to conversion. This strategic shift has yielded impressive metrics: a 34% reduction in customer acquisition costs and a 43% improvement in lead qualification rates-setting new benchmarks in retail digital transformation.
A standout example of this strategy's success was during Sharaf DG's Ramadan campaign which offered surprise gift coupons redeemable both online and in-store. The campaign's sophisticated automated retargeting system engaged customers at crucial moments – following cart abandonment, during price drops of viewed items, and when customers paused their shopping journey.
The company further enhanced engagement through personalized campaigns based on a customer's interests and behavior patterns, including interactive gamification experiences and in-store raffle draws conducted entirely on messaging.
The initiative marks a significant evolution in retail customer engagement, replacing traditional print marketing with interactive digital experiences. The company's innovative approach includes personalized retargeting, automated price-drop notifications, and interactive gamification campaigns, all delivered using Gupshup Conversation Cloud. .
'The phenomenal impact seen by Sharaf DG validates the transformative power of conversational marketing. Click to WhatsApp ads are revolutionizing how brands connect with customers - turning every social media impression into an opportunity for meaningful dialogue," said Beerud Sheth, CEO and Founder at Gupshup."Brands can now build authentic relationships with customers with context-aware interactions, driving both engagement and conversions. This marks a significant shift from static ads and blasts where customers have no means to get their queries resolved.'
Operating across 38 stores in the UAE, Bahrain, Qatar, and Oman, Sharaf DG's digital transformation initiative has resulted in measurable improvements in customer engagement and a robust first-party database. Compared to traditional channels like email, the retailer saw a 180% lift in read rates (from 25% to 70%) and significant increases in conversion rates in digital marketing campaigns.
About Gupshup
Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for the Enterprise across marketing, commerce and support use cases. The Gupshup Conversation Cloud powers two-way interactions with industry-trained AI agents so that businesses can go live faster across all major channels including WhatsApp, RCS, SMS, Instagram, Web, Mobile App, and more.
Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 10B+ conversational messages per month. Gupshup works with many of the top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs.
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Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Arabian Post
5 days ago
- Arabian Post
Huda Kattan Reclaims Sole Control of Huda Beauty
Arabian Post Staff -Dubai Huda Kattan has reacquired full ownership of Huda Beauty, the globally recognised cosmetics brand she founded in 2013, by buying back the minority stake held by US-based private equity firm TSG Consumer Partners. This move concludes an eight-year partnership initiated in 2017 when TSG acquired a minority interest to support the brand's expansion. With this transaction, Huda Beauty becomes one of the few major beauty brands entirely owned by its founder. Kattan, who serves as Founder and Co-CEO, will continue to lead the company alongside her husband, Christopher Goncalo, also Co-CEO, and her sister, Alya Kattan, who oversees social strategy. ADVERTISEMENT In a statement, Kattan expressed the significance of this milestone: 'Taking back full ownership of Huda Beauty is a deeply important moment for me. This brand was built on passion, creativity, and a desire to challenge the beauty industry.' She emphasised the brand's commitment to innovation and authenticity, stating, 'As we step into this new chapter, I'm more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.' Founded in Dubai with a $6,000 loan from her sister, Huda Beauty gained initial acclaim with a line of false eyelashes that became a bestseller at Sephora in The Dubai Mall. The brand has since expanded its product range to include a variety of cosmetics and skincare items, earning a reputation for viral product launches and a strong digital presence. Its Instagram account boasts nearly 57 million followers, making it the most-followed beauty brand globally. The decision to repurchase the stake from TSG aligns with a broader trend of founder-led buybacks in the beauty industry, reflecting a desire for greater control over brand direction and values. Kattan's move underscores her commitment to maintaining the brand's original vision and fostering deeper engagement with its global community. Huda Beauty's philosophy, 'Beauty is Self-Made,' continues to resonate with a diverse audience, promoting inclusivity and challenging traditional beauty standards. Under Kattan's leadership, the company has phased out the use of Photoshop and filters on social media, advocating for realistic representations of beauty.
