Why thousands of shoppers are flocking to Coles for new $3 item: 'Shut up and take my money'

Daily Mail​

20-05-2025

Supermarket shopping just got a whole lot chicer, with Coles launching a range of fun, printed reusable bags featuring the iconic character Miffy.
From just $3, shoppers can pick up the new Large Strawberries Chiller Bag or Miffy Tote Bag to make their shopping experience a little easier, and a whole lot more colourful.
The bargain price tag makes these one of the most affordable ways update your food shopping game.
For those who don't know, Miffy is a fictional rabbit from the Netherlands who appears in a series of picture books written and illustrated by Dutch artist Dick Bruna.
Miffy is Dick Bruna's best known and most popular character, appearing in more than 30 books - far more than any other character he created - and beloved by fans young and old.
Shoppers were quick to share their new purchases on social media.
'This one is definitely for the girlies right now,' customer Roxy Baker said in her video before showing off her Strawberries Chiller Bag.
'Look at this freezer bag that Coles has brought out... It's the little things in adult life that amuse me.'
Her video has been viewed more than 57,000 times - with many Miffy fans saying they couldn't wait to get their hands on one.
'Omg I didn't realise it had Miffy on the sides - I just saw it on the front when I was at Coles and was like, "oh cute". Definitely getting one now,' one said.
'BRB going to Coles for shopping bags,' another shared.
'OMG I'm running to Coles right now,' one added.
'Excuse me... Shut up and take my money,' another revealed.
Many revealed they snapped up the bags the moment they spotted them in stores.
'I almost squealed when I saw the Miffy bags,' one said.
From just $3, shoppers can pick up the new Large Strawberries Chiller Bag or Miffy Tote Bag to make their shopping experience a little easier, and a whole lot more colourful
Earlier this year, Woolworths launched $20 'designer' shopping tote - dubbed The Universal Bag - after collaborating with UK fashion designer Anya Hindmarch
It's unclear when the bags were released but a Coles employee revealed the totes were part of a Mother's Day range.
'Cute, I'm obsessed,' one raved.
'Legit Coles is in their slay era at the moment,' another said.
'I love it when supermarkets have cool bags,' one added.
And it isn't the first time shoppers have been obsessed with environmentally-friendly grocery bags.
Earlier this year, Woolworths launched $20 'designer' shopping tote - dubbed The Universal Bag - after collaborating with UK fashion designer Anya Hindmarch, best known for her luxury handbags and accessories.
Unlike flimsy alternatives that wear out within months, the tote bag, made from 100 per cent recycled plastic, is built to last a full decade, having undergone rigorous durability testing.