Can a Fake Reality Show Keep Spring Breakers Away?
How much does Miami Beach want spring breakers to know they aren't welcome?
Enough to create an ad for a fake reality show demonstrating just how little fun visitors looking for debauchery will have.
The spot, for a show called 'Reality Check,' features a cast of good-looking young people having their spring break ruined by a plethora of rules. They are lectured by the police for drinking on the beach and playing loud music, they groan about a curfew and they grouse about $100 parking.
'I'm so sick of crying,' says one of the characters.
'Consider this your reality check. Spring Break and Miami Beach don't mix,' read the YouTube caption for the ad, which was released on Tuesday.
The video is the latest salvo in a yearslong campaign by Miami Beach officials to discourage rowdy revelers from descending on their island city, where miles of white sand beaches and a renowned nightlife have long attracted merrymakers. Since 2021, Miami Beach has enacted a variety of temporary measures during the most popular spring break weeks, including curfews, bag checks at the beach and the banning of outdoor seating along Ocean Drive, which runs along the beach.
Last year, Miami Beach's mayor and police chief said that the efforts had helped to reduce crime. But the city has also faced criticism, with some tactics drawing charges of racism and lawsuits over civil rights and over-policing.
In a memo detailing this year's campaign, the city manager for Miami Beach, Eric Carpenter, said the ad was developed by the city's Office of Marketing and Communications, in collaboration with the creative agency VML.
'The message is clear that Miami Beach is not a place for raucous behavior and that our laws and regulations will be fully enforced,' Mr. Carpenter wrote in the memo.
The 'Reality Check' ad points viewers to a website that lists the many prohibitions and encumbrances the city will throw up to prevent even the heartiest partyers from enjoying themselves during the busy weekends of March 13-16 and March 20-23: no novelty vehicle rentals, raised towing fees, sobriety checkpoints and the closure of all parking lots in South Beach, a section of Miami Beach that typically heaves with tourists.
Many of the comments on the video, which was posted on Instagram, Facebook, YouTube and X, reflected the views of local business owners, who see spring break as a major financial opportunity, with one saying the tactics could turn the town into a morgue.
Others, though, were glad to see the public relations campaign instructing young people to seek their depravity elsewhere.
'As someone who lived in South Beach for fifteen years, I LOVE THIS. Go home!' Joe Trohoski, a former resident of the city, said on Facebook.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
UPI
16 minutes ago
- UPI
Dale Moss, Lexi Young among 'Bachelor in Paradise' Season 10 cast
Dale Moss will return to reality television for "Bachelor in Paradise" Season 10. File Photo by Jim Ruymen/UPI | License Photo June 10 (UPI) -- ABC is announcing the cast of Bachelor in Paradise Season 10. Dale Moss, who became engaged to Season 16 Bachelorette Clare Crawley, is among the singles looking for love in Costa Rica. "I'm really head down with travel and work and projects and things like that," he told Us Weekly. "But I definitely realized that there's more out there and sometimes you have to remove yourself from certain situations to get more clarity on that." A reel featuring the incoming singles was posted to the reality television show's official Instagram account Tuesday. "I may have caught footballs for a living, but catching hearts -- that's a natural talent," Moss says in that clip. The series follows "fan favorites from The Bachelor franchise" as they mingle and date one another. Other cast members include Jeremy Simon, Jonathan Johnson, Alexe-Anne Godin, Bailey Brown, Brian Autz, Hakeem Moulton, Jessica Edwards, Justin Glaze, Katherine Izzo, Kyle Howard, Lexi Young, Riquerdy Marinez, Sam McKinney, Spencer Conley and Zoe McGrady. Season 10 arrives on ABC July 7.
Yahoo
16 minutes ago
- Yahoo
MGK Searches for the ‘American Dream' in New Album Trailer Seemingly Narrated by Bob Dylan
MGK's next album will be a tribute to Americana, and it seems that he tapped one of the subculture's biggest heroes, Bob Dylan, to narrate the project's trailer. In a clip previewing the August-slated LP posted Tuesday (June 10), a voice sounding very familiar to Dylan's can be heard reading a description of the rapper-turned-rocker's Lost Americana, calling it 'a personal excavation of the American dream.' More from Billboard MGK Talks Working With Lil Wayne on 'Alone In The Studio With My Gun,' Has Two Albums Coming & More | BET Awards 2025 Quincy Jones Remembered by Lucky Daye, Luke James & Miles Caton With Smooth 2025 BET Awards Tribute Jamie Foxx Honored by Stevie Wonder & Reflects on Health Scare at BET Awards: 'You Can't Go Through Something Like That & Not Testify' 'It's a sonic map of forgotten places, a tribute to the spirit of reinvention and a quest to reclaim the essence of American freedom,' the Dylan-esque drawl says over fuzzy shots of MGK smoking, riding motorcycles, hanging out with friends, taking in a mountainous landscape in awe and walking the Las Vegas strip. 'From the glow of neon diners to the rumble of the motorcycles, this is music that celebrates the beauty found in the in-between spaces. Where the past is reimagined, and the future is forged on your own terms.' MGK further teased that Dylan is in fact the featured voice by cheekily writing in the video's caption, 'narrated by …' without revealing any names. Later, the 'My Ex's Best Friend' artist not-so-randomly shared a black-and-white photo of the Rock & Roll Hall of Famer on Instagram Stories Tuesday. Billboard has reached out to Dylan's reps for comment. Arriving Aug. 8, Lost Americana will mark MGK's seventh studio album, following 2022's Billboard 200-topper Mainstream Sellout. Leading up to its release, the artist born Colson Baker has dropped singles 'Your Name Forever' and 'Cliche,' which followed his 2024 collaborations with Jelly Roll, 'Lonely Road' and 'Time of Day.' And while a collaboration with the famously elusive Dylan might seem random, the Lost Americana trailer wouldn't be the first time he and MGK's worlds have collided (assuming that it really is the legend's voice in the narration). In February, Dylan left fans confused when, without explanation, he posted an old video of the 'I Think I'm Okay' artist rapping in a Florida music store in 2016 on Instagram. Whether that was Dylan's way of declaring that he's a fan of MGK or just a random moment, the younger musician was amused by the post. 'you having a phone is so rad,' MGK commented at the time. See MGK's Lost Americana trailer, seemingly featuring the voice of Bob Dylan, below. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Janet Jackson's Biggest Billboard Hot 100 Hits H.E.R. & Chris Brown 'Come Through' to No. 1 on Adult R&B Airplay Chart
Yahoo
21 minutes ago
- Yahoo
'Bachelor 'Alum Vanessa Grimaldi Shares She Experienced Second Miscarriage in a Year: 'Still Feels Surreal'
Vanessa Grimaldi has experienced her second miscarriage in less than a year. On Monday, June 9, the former Bachelor star, 37, posted a series of slides on her Instagram and revealed that she experienced another miscarriage, her second in the past year. Titled "When the Heart Breaks Again: Miscarriage No. 2," the slides shared Grimaldi's candid thoughts after learning she had miscarried a second time. "This is my second miscarriage. Saying that out loud still feels surreal," Grimaldi wrote. "Especially finding out during my ultrasound. Again. It adds another layer to the grief, one that's heavier, more complicated and harder to put into words." Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Grimaldi, who is mom to son Winston, 2, shared that the only place that's bringing her peace in her home is sitting in her son's room. "It's comforting in a way I can't quite explain," Grimaldi wrote. "I'm so incredibly grateful for him. My healthy, joyful little boy," she continued. "And at the same time, my heart aches for the baby I never got to meet. I keep thinking about Winston as a newborn. All the firsts, the sleepy snuggles, the tiny milestones. I imagined getting to live through those moments again." "But instead, I'm left with the silence of what could have been. Again," wrote Grimaldi. She went on to say her mind "feels foggy" and said while she's usually good at making space for her feelings, she now just wants to stay busy and avoid the "heaviness." "Grief is strange. It sneaks in, even in the middle of gratitude," Grimaldi said. "But today, Josh helped me do one small thing just for me. He got me an iced cappuccino. Something I haven't had since finding out I was pregnant." "It felt simple. But also like the first step back to myself. A small moment of comfort in a sea of ache," she continued. "And to every mama navigating this kind of heartbreak, I'm sending you so much love and comfort." In September, Grimaldi posted a series of slides on her Instagram and shared that she experienced a miscarriage. "I wasn't sure how to share this. But, I knew I wanted to," she began. "A few months ago, I had the 2 biggest surprises: finding out I was pregnant, then finding out I miscarried," Grimaldi said. She continued, saying it took a while to allow her body to let go as she went through ultrasounds, blood tests, doctor appointments and many conversations with friends. "It was a hard yet bonding process that made me feel less alone and ultimately helped me heal," Grimaldi said. Read the original article on People
