Taylor Swift just bought her masters back—Travis Kelce's reaction proves he's her biggest supporter yet

Time of India

a day ago

Taylor Swift finally wins the masters battle—Travis Kelce's support makes the moment even more iconic (Credit: TAS Rights Management)
Taylor Swift
has once again rewritten the narrative of her career—this time, by achieving what many artists only dream of. After years of legal battles, heartbreak, and sheer determination, Swift has officially reclaimed the master recordings to her first six albums.
With this move, she now holds complete control over her entire discography for the very first time, marking a monumental victory in both her personal journey and the broader fight for artists' rights.
Taylor Swift finally wins the masters battle—Travis Kelce's support makes the moment even more iconic
In a heartfelt note to fans, Swift didn't hold back on the emotional toll the battle had taken. 'I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away,' she wrote.
'But that's all in the past now. All of the music I've ever made … now belongs … to me.' These words reflect the deep wounds left by a system that often deprives artists of ownership over their own work.
The saga began in 2019, when Swift's former label, Big Machine Records, sold the masters of her first six albums to music executive Scooter Braun—an outcome she famously described as her 'worst case scenario.' Swift had not been given the chance to purchase her catalog outright; instead, she was offered a deal to "earn" each album back one by one—a proposal she flatly refused.
Since parting ways with Big Machine, Swift has strategically released all her new music under Republic Records, a label that allowed her to retain rights to her new master recordings. But that didn't stop her from going back to reclaim what had been taken. With the release of Taylor's Versions of Fearless, Red, Speak Now, and 1989, she began the bold journey of re-recording her earlier albums—a powerful statement that ownership matters.
In her latest message, Swift acknowledged the unwavering support of her fans. 'To say this is my greatest dream come true is actually being pretty reserved about it,' she admitted. 'I can't thank you enough for helping to reunite me with this art that I have dedicated my life to, but have never owned until now.'
Owning master recordings is no small feat in the music industry. It grants the artist control over how their work is used, licensed, and shared, which in Swift's case, protects her legacy from unwanted commercial exploitation.
As expected, her partner
Travis Kelce
was quick to show his support. The NFL star liked her Instagram post moments after the announcement, while his teammate, quarterback Patrick Mahomes, also joined in by reposting the news on X. Their public gestures not only spotlight the couple's mutual support but also underline how deeply Swift's triumph resonates beyond the music industry.
With her masters finally in her hands, Swift has not only reclaimed her past but redefined the future of artistic ownership.
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