O2 announces massive change to free service which could see customers miss out on exclusive benefits and deals
NO-2! O2 announces massive change to free service which could see customers miss out on exclusive benefits and deals
MOBILE network O2 is urging millions of customers not to miss out over a massive change to its Priority service.
The company is making a huge change to the free service in August.
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The change means customers will have to use the app to access Priority services
This will affect how customers access its perks and offers.
The mobile network has announced it will be removing the Priority section from its website to make the O2 Priority app the primary way to access exclusive benefits and deals.
The change aims to help improve the user experience by consolidating access to Priority in one place.
The change means customers will have to download and use the app instead.
Date for switch
The switch will take place from Monday, August 11.
From this date onwards O2 customers will no longer be able to access Priority via the O2 website.
In a message to customers, O2 said: 'From 11 August 2025, you won't be able to access Priority through our website. Don't miss out on exclusive rewards and experiences - download the priority app today.'
O2 Priority is a loyalty programme that provides exclusive rewards, offers and experiences for O2 and Virgin Media broadband customers only.
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The rewards are updated every month and include things such as money off Disney+ subscriptions.
There are also discounts on travel, food and drink deals, and prize draws.
O2 Priority also grants customers early access to thousands of gigs and events across the UK.
Buying gig tickets
This includes access up to 48 hours before the general sale of huge events.
O2 has confirmed that customers will continue to be able to access O2 Priority pre-sale tickets on Ticketmaster following the change on August 11.
Customers need to be logged into their O2 Priority account and will be redirected to the Ticketmaster website to complete their ticket purchase.
In a statement, O2 explained: 'To access O2 Priority pre-sale tickets on Ticketmaster, firstly, make sure that you're signed into your O2 Priority account, then click on your desired link in O2 Priority and it will take you to Ticketmaster, where you can book and pay for your tickets.'
The O2 Priority App is free to download from the app store, or by texting 'PRIORITY' to 2020.
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