TBWA\RAAD names Derek Green as Chief Creative Officer
With over 25 years of international experience, Green has led award-winning campaigns for some of the world's most iconic brands—including Verizon, Samsung, McDonald's, KFC, Novartis, P&G, Coca-Cola, AMEX, IBM, Nestlé, and Corona. His creative philosophy aligns closely with TBWA's Disruption® mantra: to create brave concepts that truly differentiate brands in the marketplace.
Having worked across Australia, the USA, Europe, the Middle East, and Africa, he has built high-performing teams recognized for developing insight-driven marketing and communications strategies that have earned some of the industry's most coveted awards across three continents.
'We are thrilled to have Derek join our leadership team', said Reda Raad, Group CEO of TBWA\RAAD. 'His track record of championing bold ideas and challenging category conventions makes him the ideal leader to steer our creative vision. We're thrilled to have him join us at a time when the industry needs to reimagine what's possible.'
Commenting on his new role, Derek Green added: 'I'm excited to join TBWA\RAAD at such a pivotal time for the region, where the industry is primed for brave thinking. True innovation happens when we dare to challenge norms, and I look forward to driving impactful, disruptive solutions that shape the future of our clients' brands.'
By blending daring creativity with TBWA\RAAD's signature Disruption® approach, Green will empower clients to seize opportunities in fast-paced markets, shaping brand experiences and effective strategies for lasting success.
About TBWA\RAAD:
TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
3 days ago
- Zawya
Qatar strengthens sustainable transformation, updates sovereign green assets register
Qatar is updating its sovereign green assets register as it strengthens sustainable transformation by pioneering innovative financing solutions and championing investment in green projects, according to the Ministry of Finance. "The Ministry of Finance is driving Qatar's sustainable transformation by pioneering innovative financing solutions and championing investment in green projects. These strategic initiatives underscore Qatar's unwavering commitment to the Sustainable Development Goals (SDGs) and the Qatar National Vision 2030," the Government Communication Office said in its social medial handle X. Outlining its sustainability initiatives to drive development; the ministry said it issued Qatar's first sovereign green bonds in the second quarter of 2024. Qatar had set a regional benchmark by issuing $2.5bn in green bonds to fund environmentally friendly projects, marking a new era for sustainable finance. The bonds were divided into two tranches: a $1bn tranche with a five-year maturity priced at a 30 basis point spread over the US treasuries and a $1.5bn tranche with a 10-year maturity priced at a 40 basis point spread over the US treasuries. The country achieved the lowest spread ever recorded by any bond-issuing country in the Middle East, Central and Eastern Europe, and Africa. The Ministry of Finance had revealed that the coverage ratio exceeded 5.6 times the total issuance size, with peak subscription demand reaching more than $14bn, confirming that the issuance enjoyed broad and diversified geographic and institutional investor interest from around the world. Qatar was awarded 'Deal of the Year' as part of the Global Banking and Markets: Middle East Awards 2025, in recognition of its landmark inaugural sovereign green bond issuance. The ministry is "currently updating the sovereign green assets register", it said, adding the ministry had also published its first sovereign green bond allocation report. The green assets register - which lists and tracks assets that are considered environmentally friendly or contribute to a sustainable environment - is a crucial tool for transparency and accountability in the growing field of green finance and sustainable investing. The ministry also highlighted that it participated in the development of the National Adaptation Plan (NAP), a strategic framework designed to address vulnerabilities and strengthen resilience against the impacts of climate change. The development of NAP enables the country to identify and address its medium- and long-term priorities for adapting to climate change as part of Qatar's broader development strategy and green economy transition. By focusing on the most vulnerable sectors, the project aims to safeguard the nation's economy, population, and coastal regions, while contributing significantly to global climate resilience and sustainability efforts. The ministry's drive was further reinforced by the Qatar Central Bank's sustainable finance framework guidelines, which are strategically developed to regulate sustainable finance and sustainability-linked finance, unlock new opportunities for growth and innovation and provide market guidance on how these instruments can be channelled and adopted within the country. © Gulf Times Newspaper 2025 Provided by SyndiGate Media Inc. (
Channel Post MEA
3 days ago
- Channel Post MEA
NTT DATA And Google Cloud To Accelerate Agentic AI Adoption And Cloud Modernization
NTT DATA has announced a global partnership with Google Cloud to accelerate AI-powered cloud innovations and unlock new possibilities with AI for enterprise organizations across industries. This collaboration combines NTT DATA's deep industry expertise in AI, cloud-native modernization and data engineering with Google Cloud's advanced analytics, AI and cloud technologies to deliver tailored, scalable enterprise solutions. With a focus on co-innovation, the partnership will drive industry-specific cloud and AI solutions, leveraging NTT DATA's proven frameworks and best practices along with Google Cloud's capabilities to deliver customized solutions backed by deep implementation expertise. Significant joint go-to-market investments will support seamless adoption across key markets. According to Gartner®, worldwide end-user spending on public cloud services is forecast to reach $723 billion in 2025, up from $595.7 billion in 2024.1 The use of AI deployments in IT and business operations is accelerating the reliance on modern cloud infrastructure, highlighting the critical importance of this strategic global partnership. 'This collaboration with Google Cloud represents a significant milestone in our mission to drive innovation and digital transformation across industries,' said Marv Mouchawar, Head of Global Innovation, NTT DATA. 'By combining NTT DATA's deep expertise in AI, cloud-native modernization and enterprise solutions with Google Cloud's advanced technologies, we are helping businesses accelerate their AI-powered cloud adoption globally and unlock new opportunities for growth.' 'Our partnership with NTT DATA will help enterprises use agentic AI to enhance business processes and solve complex industry challenges,' said Kevin Ichhpurani, President, Global Partner Ecosystem at Google Cloud. 'By combining Google Cloud's AI with NTT DATA's implementation expertise, we will enable customers to deploy intelligent agents that modernize operations and deliver significant value for their organizations.' Driving AI innovation across industries NTT DATA will leverage Google Cloud technology to develop several industry-specific AI and cloud solutions, accelerating enterprise transformation across sectors including banking, insurance, manufacturing, retail, healthcare, life sciences and the public sector. For example, in financial services, this collaboration will support regulatory compliance and reporting through NTT DATA solutions like Regla , which leverage Google Cloud's scalable AI infrastructure. In hospitality, NTT DATA's Virtual Travel Concierge enhances customer experience and drives sales with 24×7 multilingual support, real-time itinerary planning and intelligent travel recommendations. It uses the capabilities of Google's Gemini models to drive personalization across more than 3 million monthly conversations. Key focus areas include: NTT DATA will support these innovations through a full-stack suite of services including advisory, building, implementation and ongoing hosting and managed services. By combining NTT DATA's proven blueprints and delivery expertise with Google Cloud's technology, the partnership will accelerate the development of repeatable, scalable solutions for enterprise transformation. At the heart of this innovation strategy is Takumi, NTT DATA's GenAI framework that guides clients from ideation to enterprise-wide deployment. Takumi integrates seamlessly with Google Cloud's AI stack, enabling rapid prototyping and operationalization of GenAI use cases. This initiative expands NTT DATA's Smart AI Agent Ecosystem , which unites strategic technology partnerships, specialized assets and an AI-ready talent engine to help clients deploy and manage responsible, business-driven AI at scale. Accelerating global delivery with a dedicated Google Cloud Business Group To achieve excellence, NTT DATA has established a dedicated global Google Cloud Business Group comprising thousands of engineers, architects and advisory consultants. This global team at NTT DATA will work in close collaboration with Google Cloud teams to help clients adopt and scale AI-powered cloud technologies. NTT DATA is also investing in advanced training and certification programs ensuring teams across sales, pre-sales and delivery are equipped to sell, secure, migrate and implement AI-powered cloud solutions. The company aims to certify 5,000 engineers in Google Cloud technology, further reinforcing its role as a leader in cloud transformation on a global scale. Additionally, both companies are co-investing in global sales and go-to-market campaigns to accelerate client adoption across priority industries. By aligning technical, sales and marketing expertise, the companies aim to scale transformative solutions efficiently across global markets. Building on strategic momentum This global partnership builds on NTT DATA and Google Cloud's 2024 co-innovation agreement in APAC . In addition it further strengthens NTT DATA's acquisition of Niveus Solutions , a leading Google Cloud specialist recognized with three 2025 Google Cloud Awards – 'Google Cloud Country Partner of the Year – India', 'Google Cloud Databases Partner of the Year – APAC' and 'Google Cloud Country Partner of the Year – Chile,' further validating NTT DATA's commitment to cloud excellence and innovation. 'We're excited to see the strengthened partnership between NTT DATA and Google Cloud, which continues to deliver measurable impact. Their combined expertise has been instrumental in migrating more than 380 workloads to Google Cloud to align with our cloud-first strategy,' said José Luis González Santana, Head of IT Infrastructure, Carrefour. 'By running SAP HANA on Google Cloud, we have consolidated 100 legacy applications to create a powerful, modernized e-commerce platform across 200 hypermarkets. This transformation has given us the agility we need during peak times like Black Friday and enabled us to launch new services faster than ever. Together, NTT DATA and Google Cloud are helping us deliver more connected, seamless experiences for our customers,'
Channel Post MEA
3 days ago
- Channel Post MEA
Fortinet Enhances FortiRecon To Align with CTEM Framework
Fortinet has announced significant enhancements to the FortiRecon platform, evolving it into one of the industry's most comprehensive solutions aligned to the continuous threat exposure management (CTEM) framework. The latest release introduces expanded internal attack surface monitoring, adversary-centric dark web intelligence, and security orchestration, all in a single, unified platform. These enhancements help organizations proactively identify and prioritize real-world exposures, validate risks like an attacker would, and accelerate response, ultimately reducing the likelihood and impact of breaches. 'CISOs and security teams are overwhelmed by growing attack surfaces and an endless stream of unprioritized alerts. With the latest enhancements to FortiRecon, we're giving organizations an attacker's eye view of their internal and external exposures, backed by AI-powered threat intelligence from FortiGuard Labs, real-world validation, and automated response. This allows organizations to cut through the noise, focus on what matters most, and measurably reduce risks and vulnerabilities before attackers can exploit them, ' said Nirav Shah, Senior Vice President of Products and Solutions at Fortinet The announcement comes amid growing demand for exposure-driven security strategies as organizations struggle to manage expanding attack surfaces, alert fatigue, and fragmented security operations. According to Gartner®, 'By 2026, organizations prioritizing their security investments based on a continuous exposure management program will be three times less likely to suffer from a breach.'¹ A Unified Platform for Continuous Threat Exposure Management FortiRecon, in combination with its strong integration to the Fortinet AI-Driven Security Operations Center (SOC) platform, now delivers capabilities across the five pillars of the Gartner CTEM framework—scoping, discovery, prioritization, validation, and mobilization—enabling organizations to operationalize these pillars within a single, tightly integrated platform and drive coordinated remediation efforts across security and IT teams. The latest enhancements include: Attack surface management: Continuously monitors and delivers an adversary's view of the organization's internal and external digital attack surface. The latest release adds National Vulnerability Database (NVD) severity ratings, in addition to FortiRecon Active Exploitation severity ratings for faster and smarter patching. Continuously monitors and delivers an adversary's view of the organization's internal and external digital attack surface. The latest release adds National Vulnerability Database (NVD) severity ratings, in addition to FortiRecon Active Exploitation severity ratings for faster and smarter patching. Adversary-centric intelligence: Provides actionable threat insights from dark web activity, ransomware intelligence, leaked credentials, vulnerabilities being exploited in the wild, and at-risk vendors. Enhancements include bulk indicators of compromise (IOC) downloads and stealer infection details, accelerating SOC workflows, and improving breach detection. Provides actionable threat insights from dark web activity, ransomware intelligence, leaked credentials, vulnerabilities being exploited in the wild, and at-risk vendors. Enhancements include bulk indicators of compromise (IOC) downloads and stealer infection details, accelerating SOC workflows, and improving breach detection. Brand protection: Monitors for domain impersonation, rogue mobile apps, phishing campaigns, and executive targeting. FortiRecon Brand Protection uses proprietary algorithms to monitor, detect, and take down fake phishing domains, brand and executive impersonations, rogue mobile applications on multiple app stores, data leaks in code repos, open bucket exposures, and phishing campaigns, and helps protect executive online presence. Monitors for domain impersonation, rogue mobile apps, phishing campaigns, and executive targeting. FortiRecon Brand Protection uses proprietary algorithms to monitor, detect, and take down fake phishing domains, brand and executive impersonations, rogue mobile applications on multiple app stores, data leaks in code repos, open bucket exposures, and phishing campaigns, and helps protect executive online presence. Security orchestration: Leverages security orchestration and automated playbooks to investigate and respond to security threat findings. FortiRecon Security Orchestration reduces the time needed for responders to prioritize and take appropriate actions by automating and streamlining security workflows. Existing FortiFlex customers may use their FortiFlex credits to deploy FortiRecon Cloud. FortiFlex offers usage-based licensing with the security industry's broadest catalog for customers with dynamic hybrid and multi-cloud environments and MSSPs. When purchased through major cloud marketplaces, FortiFlex can also help customers meet cloud committed spend obligations.
