logo
Love Island revives conversation about racial bias and misogynoir in dating

Love Island revives conversation about racial bias and misogynoir in dating

It used to be that dating was as simple as deciding between dinner, a trip to the movies or an arcade. Now, understanding the dating scene has become intermingled with smartphones, matchmaking apps and one's ability to navigate thorny social issues like racial preference in a mate.
'Love Island,' a widely popular international reality television franchise, is emblematic of the complexities of modern dating. It has also sparked heated discussions among fans about the desirability of Black women and darker-complexioned people both on and off air.
The show, which aired the finale of the seventh season of its U.S. version Sunday and is airing the 12th season of its U.K. version, casts conventionally attractive 'islanders' who are generally in their early to late 20s for a six- to eight-week stay in a luxury villa. Men and women compete for long-lasting relationships and a cash prize.
But as the show's daters face challenges meant to test their bonds, as well as elimination by villa mates or by fans' vote, notions of who is and isn't desirable frequently come up for viewers and contestants alike. In the end, many fans are left with the perception that racial bias, colorism and misogyny are especially inescapable for Black women on reality dating shows.
'The diversity in the U.K. one is terrible,' said Oghosa Ovienrioba, a content creator from London. 'It's very anti-Black.'
It's not simply that Black women are picked last for coupling or eliminated first on the U.K. or U.S. versions of the show. Many fans say there's a recurring theme of suitors dumping or ditching Black female contestants when there is a fairer skinned option. Black female contestants have also complained of not doing well on the show when they don't lower their standards for intimacy with a suitor, as though they are lucky to even been considered dating material among more desirable mates.
Even with these viewer frustrations, Ovienrioba said she prefers ' Love Island USA.'
'I feel like the dark skin Black women on that show always find men who fit their vibe, who respect them, who are attracted to them, desire them, treat them like queens," she said.
'Love Island' U.K. irks fans over treatment of Black women
In the U.K. version, fans have counted multiple instances where Black female contestants were left as the last choice when couples were picked, or they were first to get eliminated and dumped from the villa. Many have also noted that it took eleven seasons before a darker-complexioned Black woman was declared the winner.
Now in its 12th season, Love Island U.K. is still dogged by allegations of male contestants' bias against Black women. After 23-year-old Alima Gagigo, a Black woman, chose to couple up with 26-year-old Blu Chegini, a white man, he said, 'I'll be honest, on paper, you're not my type.'
Gagigo responded, 'Of course,' as if those were words she was not surprised to hear.
There is no evidence that Chegini was referring to Gagigo's race or ethnicity. But the exchange was enough to confirm what some in audience felt was an implicit bias against Black women in the villa.
'Love Island's only stipulation is that applicants are over 18, single and looking for love. Our application and casting process is inclusive to all and we are always aiming to reflect the age and diversity of our audience on the show,' a show spokesperson for 'Love Island U.K.' said.
Black American contestants, too, say their complexion impacts their treatment
JaNa Craig, a contestant on 'Love Island USA's' beloved sixth season, which aired last summer, landed a spot in the final four couples by the end of the competition alongside Kenny Rodriguez, who entered the villa 13 days into the season. Her bubbly personality made her a fan favorite.
Although she initially worried about how viewers felt about her, the positive audience reaction culminated in her being deemed the 'baddest girl in Love Island history,' which means hot or beautiful in slang terms. Still, she felt some male contestants may not have been interested in her and Serena Page, another Black female contestant, because of their skin complexion. Page went on to win that season of 'Love Island USA.'
'The very first time I felt special is when the very first guy picked me because he had three options. Other than that, I always felt like I was getting the short end of the stick,' Craig said. 'Even though we know our worth and we know we're beautiful, we still felt like — not good enough.'
Ultimately, Craig felt proudest when she heard from other Black women who said they appreciated her representation on the show, given the perception that Black women are less desirable on dating shows.
'I felt honored by the amount of Black girls that were like, 'JaNa, you inspire me,'' she said.
'Love Island USA' producer Peacock, which on Sunday debuted a spinoff to its popular Season 6 season, titled 'Love Island: Beyond the Villa,' declined comment for this story.
Desirability concerns reflect real-world anti-Black sentiments
Fans' and contestants' concerns about Black women's representation on the show reflect a real-world anti-Black and misogynistic views of Black women, commonly referred to as misogynoir. Scholars describe it as both implicit and explicit contempt for Black women, much of it rooted in racist stereotypes that are perpetuated in popular culture and mass media. While Love Island contestants are not being outright racist to Black female competitors, many viewers feel the interactions Black women have had on the show have been laced with implicit bias.
Few viewers see anything wrong with 'Love Island' contestants being open about the specific traits they look for in potential suitors. Tall over short, fit over average build, tattooed over unmarked.
But contestants' racial preferences, whether real or simply perceived by fans of the show, can't be seen as objective truth about who is or is not desirable in the world, said Alexandria Beightol, host of the podcast 'Apathy Is Not An Option' at the Southern Poverty Law Center, a civil rights and legal advocacy nonprofit.
'You recognizing you have a type should also be you recognizing you are a product of a lot of mass media,' Beightol said.
The show's producers should see the show's popularity as an opportunity to dispel and not reinforce notions of beauty, especially ones harmful to Black women and darker-complexioned people, she added.
'It would behoove you to have some producers that look like some of the women on there who can kind of anticipate some of that drama,' Beightol said. 'They do frame those women as beautiful. In the history of reality programming, they've busted through a lot of the implicit views that the media used to hold itself to.'
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Ami Colé is closing: It's time to wake up before another Black-owned beauty brand disappears
Ami Colé is closing: It's time to wake up before another Black-owned beauty brand disappears

Cosmopolitan

time4 hours ago

  • Cosmopolitan

Ami Colé is closing: It's time to wake up before another Black-owned beauty brand disappears

I'm exhausted. Tired in a bone-deep, soul-sapped, can't-believe-we're-here-again kind of way. I almost didn't write this letter because it feels like déjà vu wrapped in heartbreak. The news that Ami Colé, one of the most beloved Black-owned beauty brands, is shuttering after a wildly successful four-year run is as devastating as it is familiar. We know the stats. They're damning. Less than 0.1 percent of venture capital funding goes to Black women entrepreneurs. That's not just a missed opportunity — it's an intentional failure of imagination, investment, and equity. I've dedicated my career to celebrating, uplifting, and advocating for diversity and inclusion in beauty. And yet, most days, it feels like I'm preaching to the choir or screaming into the void. I've used every platform I've been blessed to hold — my voice, my bylines, my seat at the proverbial (and sometimes literal) table — to spotlight the undeniable brilliance of Black-owned brands. And still, I watch them disappear one by one. So now, I'm talking to you: the billion-dollar conglomerates and investors with deep pockets. The legacy houses and corporate giants with the power and purse strings to change the narrative. Yes, I'm talking to you, L'Oréal Groupe, Estée Lauder Companies Inc., Unilever Global, Proctor & Gamble, Coty Inc., Shiseido Company, e.l.f. Beauty Inc., and all the rest. You with the billion-dollar budgets who know how to write the checks that shift culture and make us all feel oh-so-beautiful. You who made room for rhode, Drunk Elephant, OUAI, and Hourglass Cosmetics, to name a few (and no shade — those were solid plays). So, let's not pretend the bank accounts are suddenly empty when it comes to funding Black-owned brilliance. There is money. There is infrastructure. There is a proven formula. So, where's the disconnect when it comes to investing in brands that speak deeply, authentically, and powerfully to communities of colour? Ami Colé did that—and then some. This wasn't an underdog story waiting to be fixed. This was a brand that had already done the damn thing. Over $3 million raised. On shelves in 600+ Sephora stores. Media acclaim. Award-winning products. Loved by the likes of Oprah and Martha Stewart. A founder (Diarrha N'Diaye-Mbaye) who formally worked at L'Oreal and in product development at Glossier. Viral moments. Cult-status glosses. A community that showed up, showed out, and bought in. The consumers did their part. So, why wasn't that enough? I'm devastated not just for the brand but for what this signals to Black founders everywhere: That even when you build something with intention, revenue, and community, survival is not guaranteed, at least not without deep-pocketed allies who understand both the moral imperative and the market opportunity in protecting this space. Let me say this louder: Black-owned beauty brands aren't just for Black folks. And even when melanin-rich skin or textured hair is centred, there is still undeniable magic. The potential to scale is not a liability—it's an untapped goldmine. I'm not just calling for charitable donations or feel-good optics. I'm calling for strategic investments. And maybe even for seats on your boards for people like me—those of us who've built careers testing your products (and all your competitors), telling your stories, and turning casual browsers into lifelong consumers. We may not have actual MBAs, but we have MBAs in beauty. We are your brand whisperers, your trend forecasters, your cultural compasses. The question is, will you listen? I fully understand there are countless layers and valid nuances that make my DEI dreams harder than ever to realise. But right now, I'm writing to you as a devoted beauty storyteller whose professional purpose — and passion — is to help move this industry in the right direction. So, I will continue to dream of a world where I have the capital to be the one writing ginormous checks. But since I don't (yet), I will continue to use my voice to push those who do. Because Black and brown beauty deserves more than a moment. It deserves momentum— real and everlasting. This isn't about calling you out — I'm lovingly calling you in. Let this not be another eulogy. Let this be a turning point. With urgency, hope, and light, Julee Wilson Julee Wilson is Beauty Editor at Large at Cosmopolitan. Previously, Julee was Beauty Director at Cosmo and Global Beauty Director at Essence and has held various editorial positions at Huffington Post and Real Simple. She counts herself lucky AF that she gets to play with beauty products for a living and tell dope stories. And if you're as obsessed with beauty as she is, make sure to follow her on Instagram for plenty of product recs, natural hair inspo, skincare testing, and Black girl magic shenanigans.

‘Love Island USA' star Amaya on standing up for herself
‘Love Island USA' star Amaya on standing up for herself

CNN

time4 hours ago

  • CNN

‘Love Island USA' star Amaya on standing up for herself

'Love Island USA' star Amaya on standing up for herself "Love Island USA" season 7 winner Amaya Espinal, or "Amaya Papaya", joined Alex Cooper's "Call Her Daddy" podcast after returning from Fiji to discuss her rise in popularity for being a "sensitive gangster" and her relationship with her fellow islanders. 01:25 - Source: CNN Vertical Trending Now 17 videos 'Love Island USA' star Amaya on standing up for herself "Love Island USA" season 7 winner Amaya Espinal, or "Amaya Papaya", joined Alex Cooper's "Call Her Daddy" podcast after returning from Fiji to discuss her rise in popularity for being a "sensitive gangster" and her relationship with her fellow islanders. 01:25 - Source: CNN Media mogul's 'one big fear' growing up made 'other fears disappear' Billionaire media mogul and IAC Chairman Barry Diller speaks to CNN's Christiane Amanpour about his new memoir, "Who Knew," and details how he had a "higher tolerance for risk" throughout his career. 02:13 - Source: CNN Meet the K-pop stars from North Korea Hyuk and Seok fled North Korea separately as teenagers. Now, after intense K-pop training, they are making their debut as members of the boy band 1VERSE. Speaking to CNN at a cafe in Seoul, they share their excitement and their dreams. 02:51 - Source: CNN Increase in pet adoption searches following 'Superman' movie According to data from the dog training app Woofz, Google searches for 'adopt a dog near me' increased 513% after the 'Superman' movie release. Krypto, the "Superdog" star in the film, was inspired by the director's rescue dog, Ozu. Warner Bros. Discovery, which is also CNN's parent company, partnered with Best Friends Animal Society for the film and covered adoption fees at select shelters ahead of its premiere. 01:15 - Source: CNN Singer and actress Connie Francis dies at 87 Connie Francis, a pop singer and actress whose hits such as 'Lipstick on Your Collar' and 'Who's Sorry Now' became a soundtrack for a generation of teens in the 1960s, has died, according to a post from her publicist and friend, Ron Roberts. 01:57 - Source: CNN Lightning bolt strikes near delivery man Video shows a lightning strike nearly hitting a delivery man in Wayne, New Jersey, as storms took place across the Mid-Atlantic. 00:36 - Source: CNN Hikers confront man allegedly setting a tree on fire in LA Video shows a tense moment where hikers confronted a man for allegedly starting a fire near Runyon Canyon Park in Los Angeles on Sunday and prevented him from leaving the scene. Andrew Ocalliham was arrested and charged with one count of arson of forest land, court records show. 01:23 - Source: CNN Walt Disney comes to life on stage Seven years in the making, Walt Disney himself comes to life in a new, groundbreaking attraction at Disneyland. As an animatronic, the founder moves and speaks to the audience, all with a special twinkle in his eye. 01:39 - Source: CNN Prince Harry recreates his mother's historic landmine walk Following in his mother's footsteps, Prince Harry visited Angola's minefields just as Princess Diana did 28 years ago. The Duke of Sussex was in Angola with The Halo Trust as part of the group's efforts to clear landmines. 00:39 - Source: CNN Joaquin Phoenix apologizes for awkward Letterman appearance On Tuesday's episode of 'The Late Show With Stephen Colbert,' actor Joaquin Phoenix talked about his awkward interview with David Letterman in 2009, in which he appeared in-character as himself from his mockumentary, 'I'm Still Here.' 01:08 - Source: CNN The Obamas address divorce rumors on Michelle's podcast Former President Barack Obama joined his wife, former first lady Michelle Obama, on her latest podcast episode with her brother Craig Robinson to address divorce rumors. In recent months, speculation about their marriage has run rampant after several public appearances where Michelle Obama did not join her husband, including at President Donald Trump's inauguration in January. 01:52 - Source: CNN Massive fire destroys Tomorrowland's main stage Tomorrowland's main stage went up in flames just days ahead of the festival's opening in Boom, Belgium. 00:38 - Source: CNN Why Turkish gulets are the way to sail the Aegean Traditionally used as fishing vessels, the flat-bottomed, wooden hulled gulets have become the ultimate coastal leisure craft. Offering a perfect blend of traditional charm and modern comfort, they are ideal for exploring the stunning coastline and hidden coves of the Aegean, making them a firm favorite for leisurely 'blue cruises.' 01:29 - Source: CNN Robot soccer kicks off China's humanoid sports boom Less Messi, more messy – regardless, China is investing heavily in robot sports as a way of testing how much one can achieve. 01:30 - Source: CNN Unreleased Beyoncé music stolen from choreographer's rental car in Atlanta Two laptops and hard drives containing watermarked and unreleased music by Beyoncé were stolen from her choreographer's rental car in Atlanta, according to police. 00:55 - Source: CNN Pandemonium in Japan's 'Panda Town' Pandas, and those who adore them, have been central to the culture and economy in Shirahama, Japan for years. But the four pandas at the town's local zoo really belong to China, and China wants them back, leaving town residents in emotional turmoil. 01:18 - Source: CNN

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store