Apple takes fight against $587 million EU antitrust fine to court
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Time of India
4 hours ago
- Time of India
Apple iPhone 17 price leaked in India, USA, and UAE: Check out the expected launch date, specifications, and more
Apple iPhone 17 price leaked: The buzz around the upcoming iPhone 17 series is heating up as Apple prepares for its anticipated September launch. With every new iPhone cycle, the tech world holds its breath — and this year is no exception. From price expectations across major markets like India, the UAE, and the US to a potential shift in lineup naming, the iPhone 17 is shaping up to redefine Apple's strategy once again. As discussions grow over design changes, market positioning, and user demand, Apple fans and analysts alike are closely watching. The iPhone 17 series is more than just a phone — it's a signal of where Apple is headed next. Read on to explore what's at stake. iPhone 17 launch timeline in India (Expected) Mark Gurman of Bloomberg suggested in his most recent Power On newsletter that Apple enthusiasts should free up the week of September 8 since that is when the new iPhone lineup is most likely to be unveiled and go on sale. Gurman pointed out that since Apple usually releases new iPhone models right after Labor Day, which is this year on September 1, the launch event is most likely to take place the week after. This timing would be consistent with what the business typically does. According to MacRumors, in nine of the last ten years, Apple has released new iPhones during the second week of September; the sole exception is 2020, when the COVID-19 pandemic created problems. iPhone 17 expected specifications Processor Apple analyst Jeff Pu published an investor note indicating that the A19 chipset may power the upcoming iPhone 17 (via MacRumlours). "We now expect the iPhone 17 model to be equipped with A19 (vs. earlier expectation of A18)," Pu wrote in the memo. The expert adds that the same processor will be used in the rumored thin iPhone 17 Air model. However, the 19 Pro chipset is probably going to power the Pro versions, which include the iPhone 17 Pro and iPhone 17 Pro Max. Later this year, in September, Apple is probably going to reveal the iPhone 17 series. Apple may implement some significant display modifications for all models, according to reports. Apple is reportedly planning lower bezels, a revamped Dynamic Island, and ProMotion compatibility for all of the lineup's models, according to a recent leak from tipster Digital Chat Station on Weibo. Display Size Additionally, the iPhone 17's 6.3-inch display will be marginally bigger than the iPhone 16's 6.1-inch display. A 6.7-inch screen is rumoured for the iPhone 17 Air, a 6.3-inch screen for the iPhone 17 Pro, and a 6.9-inch screen for the iPhone 17 Pro Max. A Repositioned Logo In contrast to the earlier generations, the Apple logo would now be located on the lower part of the rear. In addition, a new version of the Apple Magsafe charger would enable faster Magsafe wireless charging for the 17-inch Pro models. Apple is Using Aluminum Frames Again There are rumors that the iPhone 17 Pro variants may return to using an aluminum frame. This would be a significant change because, whereas the prior phones had titanium frames, the new 17 is anticipated to have a partially glass and aluminum design. In addition to this, there have been some previous leaks regarding the phone's display. Camera Camera improvements differ depending on the model. Three cameras are included with the iPhone 17: a 48MP wide camera, a 12MP ultra-wide camera, and a 24MP front camera. The smaller iPhone 17 Air may only have a single 48MP rear and a 24MP front camera due to space constraints. Colorways According to reports, Apple is exploring new purple and green hues for the next generation of iPhones, the 17th model. Apple is leaning toward purple, and just one of the new hues will be introduced to the roster. Memory Apple's Pro models will allow greater background app retention and speedier performance thanks to their 12GB of RAM. For improved everyday multitasking and user experience, iPhone 17 models will come standard with 8GB of RAM. Optimization of Software According to Apple, AI-based software improvements will actively tap into user experience data and ensure the user has a battery life that can easily last the entire day. In addition, Apple has demonstrated its intention to employ a high-density battery to give the phone a longer life. According to a recent discovery, the battery's silicon construction, rather than graphite, enables the maker to fit around 15% more energy into the same area as ordinary rechargeable battery packs. With such an innovation, Apple could increase the phone's battery life in such a compact and thin form factor. iPhone 17 expected price in India, USA, and UAE The initial pricing of the iPhone 17 range is anticipated to be about Rs 79,900 when it launches in India. However, there is a chance that the cost of the Pro and standard models will go up. The Trump administration's revised trade tariffs are mostly to blame for this possible increase. Production costs for iPhones made in China have increased due to continued geopolitical tensions between the United States and China; this could lead to higher retail prices globally. The entry-level iPhone 17 is expected to start at about AED 3,799 in the United Arab Emirates and approximately $899 in the United States.
The Hindu
8 hours ago
- The Hindu
Brand trap
In today's hyper-consumerist world, brands have evolved from simple labels into seductive illusions. Behind every gleaming logo lies a psychological operation, engineered not just to sell, but to trap. From Paris fashion ramps to Times Square billboards, from digital hoardings on Marine Drive to big banners at cricket stadiums, corporations deploy celebrity endorsements, influencer propaganda, and social engineering to convince us that their products will elevate our status, identity, and happiness. Like millions of others, I once believed that Apple made the best smartphones, Sony the finest cameras, and that Macbook Air was the only laptop worthy of having. Brand loyalty wasn't a conscious choice, it was instinctive, even emotional. Then I experimented. I switched from Mac to the Snapdragon X Elite powered Microsoft Surface laptop and was stunned by the performance. My OnePlus phone offered a smoother, more user-friendly experience than my old iPhone. The change came without the hefty price tag. That's when it hit me, I wasn't choosing better products, I was choosing better marketing. Brands don't merely sell products, they sell aspirations. Luxury fashion houses such as Gucci, Louis Vuitton, and Dior craft more than clothes; they engineer exclusivity. Through extravagant runway shows, celebrity presence, and curated social media deluge, they create a world that whispers, 'This is what success looks like.' An advertisement for Chanel No. 5 doesn't talk about the perfume directly; instead, it showcases an elegant lifestyle filled with romance, surfing, fashion, and passion. In a Patek Philippe promotion, the models simply wear the watch; the focus is on heritage, not the timepiece. The marketing for Gucci shows elegance and high fashion aesthetics, nothing is overtly pointed out. One more weapon in the advertisement armoury is the tag line, the catchy phrases that do their part in capturing their audience: Nike – Just Do it; Apple - Think Different; L'Oréal – Because You're Worth It; Adidas – Impossible is Nothing; Rolex A Crown for Every Achievement. On social media and television, the rich and famous flaunt expensive watches, cruise around in Lamborghinis, and carry Hermès Birkin bags. Personal stylists ensure iconic personalities remain 'branded'. The illusion trickles down, infecting the middle class, who chase the same fantasy, often at the cost of financial strain. College campuses and high-society gatherings are breeding grounds for brand promotion. One student's Prada top or another's Chanel clutch becomes someone's life goal. The unspoken competition for social validation easily evolves. Instagram reels, TikTok trends, and YouTube vlogs bombard us with HD fantasies, private jets, designer bags, Monaco nightlife, luxury resorts and cruise parties. Influencers subtly plant the belief that joy is just one purchase away. Many don't buy luxury goods for personal use, they buy them to be seen. But the hard truth is that no one really cares. A stranger might glance at your Lamborghini, Rolex, or Balenciaga, but they'll forget them the next moment. The validation stands for an iota of time, but the financial burden created for purchasing that item remains for a long time. Escape the trap. Prioritise utility over hype. Ask yourself, 'Do I need this, or am I chasing a brand?' Research quality, not labels. Be aware of the manipulation. Every ad, influencer post, and red-carpet appearance is a pitch. Define your own style. It's a confidence booster. Embrace minimalism. Some of the world's wealthiest people, like Warren Buffett and Mark Zuckerberg, dress simply because they don't need brands to validate them. So the next time you're tempted by that shiny logo, ask yourself, 'Am I buying a product, or buying into a fantasy?' sureshbabu2222@
Time of India
14 hours ago
- Time of India
AI models with systemic risks given pointers on how to comply with EU AI rules
The European Commission set out guidelines on Friday to help AI models it has determined have systemic risks and face tougher obligations to mitigate potential threats comply with European Union artificial intelligence regulation (AI Act). The move aims to counter criticism from some companies about the AI Act and the regulatory burden while providing more clarity to businesses which face fines ranging from 7.5 million euros ($8.7 million) or 1.5% of turnover to 35 million euros or 7% of global turnover for violations. The AI Act, which became law last year, will apply on Aug. 2 for AI models with systemic risks and foundation models such as those made by Google, OpenAI, Meta Platforms, Anthropic and Mistral. Companies have until August 2 next year to comply with the legislation. The Commission defines AI models with systemic risk as those with very advanced computing capabilities that could have a significant impact on public health, safety, fundamental rights or society. The first group of models will have to carry out model evaluations, assess and mitigate risks, conduct adversarial testing, report serious incidents to the Commission and ensure adequate cybersecurity protection against theft and misuse. General-purpose AI (GPAI) or foundation models will be subject to transparency requirements such as drawing up technical documentation, adopt copyright policies and provide detailed summaries about the content used for algorithm training. "With today's guidelines, the Commission supports the smooth and effective application of the AI Act," EU tech chief Henna Virkkunen said in a statement.
