OPPO Celebrates UEFA Champions League Final in Munich
The 2024/25 UEFA Champions League season concluded with a spectacular final at Munich Football Arena. OPPO, the Official Smartphone Product Partner for the third year, celebrated the event with a series of initiatives.
The company revealed multiple football-themed CSR programs and cultural activations during the final. These efforts reflect OPPO's ongoing commitment to supporting football through innovation and technology.
At the Champions Village near the stadium, OPPO showcased highlights from UEFA Champions League history. It also introduced its latest AI technologies and camera innovations. The event brought together football culture and OPPO's technological advancements.
Fans engaged with interactive features. They took AI-powered selfies with a virtual avatar of OPPO Global Brand Ambassador, Lamine Yamal. Inter Milan legend Marco Materazzi also surprised attendees at the OPPO Hospitality Lounge.
OPPO reported showcasing its latest camera technology, which features advanced zoom capabilities. The innovation allows fans to capture clear close-ups from distant seats. Features like AI Unblur and AI Eraser enhanced the photography experience.
The brand emphasized creating unforgettable memories for football fans. Its goal is to blend cutting-edge smartphone photography with the thrill of the game.
On the eve of the final, OPPO announced a special charity event. Global Brand Ambassador Kaká and Brazilian legend Cafu led training clinics for young athletes from Brazil. Micah Richards later joined the program for a friendly 5v5 match.
• Football legends used OPPO AI tools to capture key moments
• Activities aimed to inspire and support youth footballers
On match day, OPPO hosted a Cuju game, an ancient Chinese football-like sport. The match featured Kaká, UEFA legend Esteban Cambiasso, and Chinese youth female footballers. The event highlighted the global unity of football culture.
OPPO is creating a global platform to connect fans and players. Through youth programs, the company continues to promote football and foster young talent.
During the season, OPPO launched major sports initiatives:
• In Brazil, it renovated pitches, donated gear, and provided training• In Egypt, it hosted the Maker OPPO Dream League with full coaching support
• In Mexico, it partnered with UNESCO and local sports institutes for youth development
The company reported that these efforts aim to unlock new opportunities for aspiring footballers. OPPO's collaboration with communities promotes sustainable football growth worldwide.
As the UEFA Champions League partner, OPPO remains dedicated to empowering footballers and fans. It continues to push technological boundaries while supporting the global football community.
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