Exact age Brits stop getting ID'ed - and how they react when they do
A survey of 2,000 adults found 43% found it annoying to be asked for proof of age as a young adult - but people's opinions change when they reach a certain age
A survey of 2,000 adults found that 43% were irritated by requests for proof of age in their younger years. But Brits are said to transition from being annoyed to delighted when asked for ID once they hit the age of 29, the study suggests.
The research indicated that the average age at which requests for ID cease is around 27 years old. However, 45% of all adults - and an even higher 56% of Millennials - would be thrilled to be asked for ID at their current age. Those falling within the Millennial age bracket, between 28 to 44, are most likely to immediately start boasting to mates and family if they were asked for ID.
According to the study, a significant 59% would be overjoyed if a shop assistant checked their age, as it makes them feel youthful, while 39% confessed it boosts their self-esteem.
Additionally, 30% believe it makes a great story, with 12% secretly relishing in the drama of having to present their formal identification.
The research was commissioned by PopWorks, which has created Pina Colada flavoured popped corn snacks, in collaboration with Malibu.
As part of the study, the snack brand took over the All Good Convenience Store in London's Victoria and requested customers of varying ages to present ID for different items, observing which age groups were disappointed or delighted to be asked.
Cynthia Finke, from PopWorks, said: "It's funny how things change. You hit a certain age and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it.
"But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free."
The introduction of the new flavour follows research indicating that Pina Colada is among the top three preferred summer cocktails, with 54% saying that the cocktail flavour evokes holiday memories.
Gui Pascuilli, head of culture & partnership at Malibu, added: "With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach?
"We love inspiring people to enjoy their time off in unexpected ways."
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