
Iconic soft drink brand launches new flavour & zero sugar drink leaving shoppers saying ‘I need this'
And good news - the fresh flavour is a healthier alternative to the original, because the recipe is sugar-free.
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The new drink is from 7UP - the iconic American fizzy lemonade brand.
A pink lemonade alternative is now also available on shelves, and is zero sugar.
The flavour is a combination between lemon, lime and raspberry, and is bright pink in colour.
It hit shelves at selected stores on April 28, and will soon be rolled out more widely.
7UP Pink Lemonade is available in 330ml cans, 500ml bottles, two-litre bottles and multipacks of eight 330ml cans.
A shopper noticed the pink drink at a Sainsbury's shop and couldn't contain his excitement.
Daniel Christopher Chubb took to Facebook to share his discovery.
He wrote: "NEW Pink Lemonade 7UP Cans and Bottles at Sainsbury's".
Hundreds of users tagged their friends in the comments and vowed to try the new flavour.
But not everybody was so excited by the new recipe.
Mark Watson wrote: "Not for me needs full sugar."
Stuart Cardoo felt the same, saying: "You need sugar for these to have any taste."
And Liam Wilson thinks that no-sugar fizzy drinks "taste like stomach acid".
Ben Parker from Carlsberg Britvic, the parent company of 7UP, said: '7UP Pink Lemonade represents a fresh twist for what is such a popular brand.
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"As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers.
"We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers.
"We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.'
Meanwhile, the alcoholic variety of carbonated drinks are having a moment in the sun.
The Sun tested out the best of the supermarket summer canned cocktails and rated them.
How to save money on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they've been reduced.
If the food is fresh, you'll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you'll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching "finest" or "luxury" products and instead going for "own" or value" type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they're misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you're on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.
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