Ultra Media & Entertainment Embraces Digital Transformation with Google Workspace and Econz
With a diverse portfolio—including Ultra Jhakaas, Ultra Gaane, and Ultra Play—Ultra Media needed a unified, scalable solution to drive real-time collaboration across departments. Google Workspace, implemented by Econz, met this need with enterprise-grade agility, helping the company support its expanding content production and digital initiatives.
'We didn't just upgrade our tools—we evolved how we think, work, and collaborate,'saidRajat Agrawal, COO at Ultra Media & Entertainment. 'In a fast-paced industry where creativity and coordination are everything, Google Workspace has become our digital backbone. Econz made this transition seamless for our creative teams.'
Since the deployment, Ultra Media has reported significant improvements in operational efficiency and team coordination. Key benefits include:
●Seamless collaboration via Google Docs, Sheets, Slides, and Meet for content planning and execution
●Faster decision-making and task management through integrated AI tools like Gemini
●Centralised access to creative assets across teams using Google Drive and Shared Drives
●Improved data security with administrative controls and compliance capabilities
●Speeding up marketing and campaign rollouts for faster time-to-market
'Our marketing and creative teams are now connected like never before,' said Brinda Agrawal, Head of Marketing, Ultra Media. 'We're seeing quicker turnarounds, more aligned strategies, and campaigns that go live without delays. It's a transformation not just in how we work, but in how we deliver experiences to our audiences.'
Econz provided end-to-end support—from requirement mapping and implementation to user adoption and change management—ensuring Ultra Media could modernise operations without disrupting ongoing production timelines.
'At Google Cloud, we're committed to empowering media companies like Ultra Media & Entertainment to transform how they create, collaborate, and scale. Through our collaboration with Econz, we're proud to see Google Workspace becoming the digital foundation for creative innovation in India's dynamic entertainment sector.' said Abhinav Kishore, India Head - SMB, Google Cloud
'Our collaboration with Ultra Media was driven by a shared vision: to create a future-ready, cloud-native media enterprise,' said Bhushan L., Head of Work Transformation at Econz. 'Google Workspace enabled the flexibility, speed, and security their teams needed, and We're proud to support this strategic evolution.'
About Ultra Media & Entertainment Pvt. Ltd. Ultra Media & Entertainment is a premier Indian content production and distribution company with a legacy of over 40 years. The company specialises in film restoration, OTT content, music publishing, and digital platforms—blending heritage storytelling with modern digital delivery.
About Econz
Econz is a global IT consulting and cloud services firm focused on digital workplace transformation. As a Google Cloud Premier Partner, Econz helps businesses modernise collaboration, streamline operations, and scale using cloud-native solutions.
Note to readers: This article is part of Mint's paid consumer connect Initiative. Mint assumes no editorial involvement or responsibility for errors, omissions, or content accuracy.
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