‘Love Island USA' Achieves Its Biggest Week Ever With 1.9 Billion Minutes Watched, Becoming Nielsen's No. 1 Most-Streamed Show of the Week for the First Time
Nielsen measures U.S. television screens alone, meaning viewership in other countries and on mobile devices is not included in this tally. Additionally, it's important to note that Nielsen combines all viewership of a show into one total rather than separating totals by season, meaning that any viewership of Seasons 1-6 would also be accounted for within the week's 1.9 billion minutes. Still, it's presumable that the vast majority of viewership would have come from the currently airing season. Nielsen also notes that throughout the run of Season 7, which premiered on June 3 and concluded on July 13, 'Love Island USA' accrued a total of 8.8 billion minutes watched, with 54% of that viewership coming from adults age 18-34. That makes it the biggest show among adults under 35 by a 'significant margin,' per Nielsen.
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