
Jaded London
A dedicated celebrity following combined with pop-up stores in cities from London to Tokyo have helped the co-founders and siblings Jade Camber, 36, and Grant Goulden, 33, win fans for their hip fashion brand. 'We had 880 people queueing every day for five days,' Grant said of one such temporary site in New York's SoHo district last year. 'Pop-ups are a brilliant way to make noise in a new country and open up a new territory.' Blending this pop-up strategy with online sales helped push turnover to £51 million in the year to July 2024, Jaded's 11th year in business. It features for a third year in a row.
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Reuters
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