Rotation from US to Europe Since Start of Year: Noël
Valérie Noël, Head of Trading at Syz Group, discusses her outlook for Europe, the April 2 deadline for reciprocal tariffs and the need for diversification with Bloomberg's Kriti Gupta, Anna Edwards and Guy Johnson on 'The Opening Trade.' (Source: Bloomberg)
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Apple doesn't have a shiny new thing to show off at WWDC. But that's not Tim Cook's biggest problem.
Apple often uses its annual developers conference to launch major new products. That doesn't seem likely this year. Instead, expect people to spend a lot of time focusing on Apple's weak points — exactly what CEO Tim Cook doesn't want. Apple kicks off its Worldwide Developers Conference on Monday — traditionally an event where the company tries to woo developers, users, and Wall Street all at once. Maybe that will happen this time around. But only because expectations are so low: Apple is limping into this year beset with all kinds of problems, from many directions, and it's not clear how it's going to work its way out from them. Let's get this part out of the way at the top: You, a normal person, are unlikely to care about anything Apple announces at WWDC this week. Two years ago, Apple used the event to unveil its Vision Pro headset; last year, it showed off Apple Intelligence, its entry into the AI wars. Forget the fact that both of those products underwhelmed once they launched — they were at least something new for Apple to talk about. But barring a surprise, it doesn't look like there will be any major new unveilings at WWDC this week. Bloomberg's Mark Gurman, who is exceptionally dialed into Apple, has a preview of what's on tap and it all seems underwhelming: Even the most ardent Apple fans are unlikely to be excited about new interfaces, icons, and names. And while Apple is scrambling to catch up in AI — turns out a bunch of the stuff it showed off last year has yet to actually materialize — it won't have much progress to announce this week. Gurman predicts that Apple's AI announcements "will be surprisingly minor and are unlikely to impress industry watchers, especially considering the rapid pace of innovation" from the likes of Google, Meta, and OpenAI. All of which means people watching and thinking and talking about Apple may likely end up focusing on Apple's problems, instead of its promise. Not a place Tim Cook wants to be — and not where investors want him to be, which is why Apple stock is down more than 18% in 2025. Here's a look at what he's facing right now: Tariff trouble: Exactly how much will Apple have to pay to bring in new phones and other gadgets to the US from China? And what happens if they shift production — or at least final assembly — of those products to India or Vietnam? Who knows? Donald Trump's tariff policies remain fluid at best. Trump continues to insist that he wants Apple to build its products in the US — regardless of whether that's possible — and the spectre of some kind of Trump-imposed tax that makes Apple products much more expensive remains a real possibility. AI angst: Apple has two very big problems when it comes to AI. As my colleague Alistair Barr points out, Apple's competitors have long, long leads in AI research, and it's unclear if Apple will ever be able to keep up. Right now, it can't even provide working versions of stuff it showed off a year ago. There's a possible future where Apple does just fine not having cutting-edge AI because it can simply use its massive distribution advantage — a billion-plus Apple devices in people's pockets. But being wholly dependent on other people for tech that's supposed to be table stakes in a few years isn't a great place to be. Government headaches: Regulators around the world have been lining up to take a crack at Apple — including the US Department of Justice, which filed an antitrust lawsuit against the company a year ago. (A separate federal antitrust against Google could also hurt Apple, by potentially ending a long-standing deal where Google pays Apple more than $20 billion a year to make its search engine the default on iPhones.) Apple's most persistent foe seems to be the European Union, which has come out with a series of rulings and judgments against Apple. Some of these don't seem crucial to Apple's future — see, for instance, its move to change the charging ports on its phone to adapt to an EU mandate a few years ago. But Apple says an EU ruling forcing it to change the way it runs it powerful App Store is "yet another example of the European Commission unfairly targeting Apple in a series of decisions that are bad for the privacy and security of our users, bad for products, and force us to give away our technology for free," and is pushing back as hard as it can. (It's also hoping that Donald Trump's administration will come to its aid.) Developers, developers, developers: Europeans aren't the only ones complaining about the way Apple runs its App Store. It continues to hear from a loud contingent of developers who complain that Apple's rules around its store unfairly hamper their business. In the case of Fortnite-maker Epic Games, that kicked off a legal fight that started in 2020, and took a sharp turn earlier this year when a US judge ruled that Apple had to allow developers to tell users they could buy stuff from them without going through the App Store — a move that could threaten a huge stream of revenue for Apple. But the app store also generates a vibes problem for Apple, with high-profile critics like Apple blogger John Gruber arguing that Apple has gone from courting developers to making it hard for them to make a living. Apple is most definitely sensitive to that criticism, which is why it often puts out press releases pointing out how much money developers make by selling stuff via Apple. (Its newest release puts that number at $1.3 trillion in 2024 alone.) And this week's event, remember, has the word "developer" in the title, so you can expect Apple to continue to insist that it's on the software guys' side. Don't be surprised if you hear from folks who feel otherwise. Read the original article on Business Insider Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Bloomberg
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Bloomberg Surveillance 6/9/2025
TV Shows Bloomberg Surveillance Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern speak daily with leaders and decision makers from Wall Street to Washington and beyond. No other program better positions investors and executives for the trading day. (Source: Bloomberg)
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Banking Groups Urge US Treasury to Improve Security After Email Hack
(Bloomberg) -- Financial-sector trade groups are urging the US Treasury Department to bolster its cybersecurity in response to hackers intercepting the sensitive emails of more than 100 bank regulators for more than a year. Next Stop: Rancho Cucamonga! Where Public Transit Systems Are Bouncing Back Around the World Trump Said He Fired the National Portrait Gallery Director. She's Still There. US Housing Agency Vulnerable to Fraud After DOGE Cuts, Documents Warn Senator Calls for Closing Troubled ICE Detention Facility in New Mexico In a letter sent Monday to Treasury Secretary Scott Bessent, the associations urged federal regulators to strengthen their data-protection standards and inform organizations they oversee about security breaches affecting their data within three days. They also suggested that regulators stop requiring banks and other financial institutions to submit sensitive information through online portals or email. The American Bankers Association, Bank Policy Institute, Managed Funds Association and Securities Industry and Financial Markets Association signed the letter. 'We are deeply concerned about the cybersecurity risk management practices at federal regulatory agencies, and the need for critical reforms to ensure the supervisory process does not introduce unnecessary risk to firms through regulators' own security weaknesses,' the groups said in the letter, which was reviewed by Bloomberg News. The letter to Bessent comes two months after Bloomberg News first reported that hackers had spied on the email inboxes of employees of the Office of the Comptroller of the Currency, accessing roughly 150,000 emails. An official with the OCC, an independent bureau of Treasury, concluded in a letter informing Congress of the breach that 'the highly sensitive bank information contained in the emails and attachments is likely to result in demonstrable harm to public confidence.' Representatives for the Treasury Department and OCC didn't immediately respond to emails seeking comment on the letter. The hackers, who have not been publicly identified, got in by exploiting an administrative account that lacked a basic cybersecurity protection, Bloomberg previously reported. The OCC previously declined to comment on the absence of the multifactor-authentication safeguard. 'It is imperative that federal regulators recognize that they are equally a target of malicious actors and implement the same or substantially similar cybersecurity and incident response practices that they expect financial institutions to maintain,' the groups said in the letter. After the breach became public, some of America's biggest banks took the remarkable step of limiting the sharing of information with their regulator, Bloomberg previously reported. As well as standard financial information, the material banks regularly provide to the OCC includes reports about their cybersecurity protections, vulnerability assessments and even the content of National Security Letters which often include highly confidential information about terrorism, espionage and other investigations. The trade associations are now urging regulators to allow banks and other financial firms to retain such data on their own systems and have government inspectors examine the information via 'on-site review or on firm computers with security controls in place to limit downloading, copying or printing the information.' The Treasury suffered its own, separate breach last year. In December, the department revealed that Chinese state-sponsored hackers had gotten into their network through a third-party provider, giving them access to some unclassified documents and former Secretary Janet Yellen's computer. --With assistance from Hannah Levitt. The SEC Pinned Its Hack on a Few Hapless Day Traders. The Full Story Is Far More Troubling Cavs Owner Dan Gilbert Wants to Donate His Billions—and Walk Again New Grads Join Worst Entry-Level Job Market in Years What America's Pizza Economy Is Telling Us About the Real One America Cast Itself as the World's Moral Leader. Not Anymore ©2025 Bloomberg L.P. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
