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Here's how to market Hong Kong universities to Harvard students

Here's how to market Hong Kong universities to Harvard students

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While a federal judge has issued a restraining order to temporarily block the administration's order, these students should explore their options for a backup plan.
Just hours after the revocation announcement, at least
five Hong Kong universities have signalled their interest in welcoming these students. The question is, will they be enticed to come to Hong Kong?
What we need is a targeted marketing strategy that can meet the needs and priorities of these students. Harvard students are among the world's academic elite – the crème de la crème. A mere unconditional offer may not be enough to attract them. Likewise, run-of-the-mill scholarships are unlikely to sway this financially capable cohort.
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However, where Hong Kong universities may have a distinct advantage is in catering to the research aspirations of the graduate students among them. For those pursuing advanced degrees such as a Master of Philosophy or PhD, publishing in top academic journals is a critical benchmark of success. Hence, having an established and well-connected supervisor can help these students navigate the rigorous publication process. This symbiotic dynamic between student and supervisor is a major draw for scholars seeking the finest mentorship and professional networks.
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