Priyanka Chopra Embarks On A Vibrant Journey Through The Heart Of India's Gem Culture
Priyanka Chopra joins Bvlgari's Jewelry Creative Director and Head of Gem Buying Lucia Silvestri as they travel across Jaipur to pick gemstones for the brand's new collection.
In Bvlgari's world, the creation of a High Jewelry piece begins not in a sketchbook, but with the electric allure of a gem: vibrant, powerful, and full of possibility. This season, that story unfolds in Jaipur, India, where Bvlgari's Jewelry Creative Director and Head of Gem Buying, Lucia Silvestri, embarked on her annual pilgrimage to hand-select the stones that would form the soul of Polychroma, the Maison's newest High Jewelry collection. Joining her on this deeply personal and artistic journey was Bvlgari Global Ambassador Priyanka Chopra Jonas.
Known for its centuries-old gemstone trade and striking architecture, Jaipur – the Pink City- is the beating heart of the colored gem world. With its rubellites, emeralds, tourmalines, and sapphires, the city offers more than material; it offers tradition, emotion, and energy. For Lucia, who has visited the city over 40 times, Jaipur is not just a destination; it's a place of inspiration, where colour becomes culture and creativity begins.
For Priyanka, the journey was a homecoming of sorts: a return to her roots, layered with cultural memory and discovery. Immersed in the city's hues, history, and heritage, she joined Lucia in exploring the ancient art of gemstone cutting, witnessing firsthand the intuition and passion that guide each stone's selection. It was a meeting point of legacy and innovation, as Indian craftsmanship met Bvlgari's Roman artistry.
In Bvlgari's creative process, colour isn't just a design choice, it's the brand's lifeblood. Each gem is selected not just for its hue, but for its spirit. 'The moment I see the right stone, I already begin to dream," Lucia shares. That dream continues in Rome, where the handpicked gems arrive at her desk and the process of transformation begins – from colour to concept, sketch to sculpture.
As Lucia and Priyanka walked Jaipur's vibrant lanes and connected with its master artisans, they illuminated a rare part of the jewellery-making journey; one where memory, emotion, and craft converge in every shimmering facet. This collaboration marks not only the birth of new designs but also a celebration of global artistry rooted in tradition and carried forward in brilliance.
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