Labubus Remain King Of The Collectibles, StockX Reports
StockX is predicting that the Labubu craze is far from over, as Pop Mart continues to set new sales records on the site. Pop Mart had twice as many sales in June as it did in January, and set another new sales record last month, according to StockX.
Pop Mart sales on StockX are up 748% in the first half of 2025, compared to full year results for 2024. StockX saw 2.4 million searches for Labubu in the first six months of this year, making it one of the site's 10 most popular search terms.
The average resale price of Labubu products January through June of this year was $121, and the average price premium for Labubus was 23%.
Labubu Blind Boxes Driving Demand
The standard, pocket sized Labubus sell for about $30, but demand for limited edition figures has driven resale prices up by ten times retail, or more. The Labubus are sold in blind boxes, packaging that doesn't reveal the character or color the customer is purchasing, a factor that StockX noted tends to drive up resale values, as people search for rare items.
The StockX report comes two days after Walmart began selling Labubus on its third-party marketplace through a partnership with StockX, which has collaborated with Walmart in the past to re-sell sought-after collectible sneakers.
Labubus were inspired by drawings of cuddly monsters that appeared in a picture-book series by artist Kasing Leung. Pop Mart began to license the images and manufacturer the dolls six years ago.
StockX's midyear trend report details how a number of best sellers on the site, including sneakers, clothing, and collectibles are performing, and it serves as a key indicator of emerging pop culture trends.
'There's great energy in the secondary market right now,' StockX CEO Greg Schwartz said in releasing the report. 'I'm excited by the growth we're tracking and the number of consumers who continue to turn to StockX to make these purchases,' Schwartz said.
Bravest Studios Winning With 'Maximalist Footwear'
Another breakout brand mentioned in the report, Bravest Studios, was listed as one of the fastest growing show brands on the site, coming in fifth on the list with 32% sales growth year-over-year. Bravest Studios is known for playful footwear like lime green clogs shaped like a human foot, fuzzy orange mules with bear claws, or a foam shoe designed to resemble a rock - styles StockX describes as 'maximalist footwear.'
StockX also sees the popularity of Bravest Studios as a sign that 'shoppers want to support more diverse, smaller brands.'
In addition to Labubus, the trading cards collectible category is surging, according the StockX. Sales of Pokemon cards are up 367% in the first half of the year and sales of Topps cards are up 208%.
The bestselling products for those brands were the Pokemon Scarlet & Violet 151 Blooming Waters Premium Collection Box and the 2025 Topps MLB World Tour Tokyo Series Takashi Murakami Hobby Box.
Louis Vuitton Benefits From Murakami Collaboration
Collaborations with Japanese artist Murakami also drove sales in the apparel category for New Era and Louis Vuitton. He designed baseball caps for the Tokyo Series game between the Los Angeles Dodgers and Chicago Cubs and his collaboration with Louis Vuitton helped drove 133% sales growth on StockX for the luxury accessories brand.
In sneakers, Asics , up 71%, remained the fastest growing sneaker brand on StockX for the second year.
In the traditional sports jersey category, the Mitchell & Ness brand has seen 40% growth this year on top of the 200% year-over-year sales increase it saw in 2024. Its top StockX sellers this year have been Michael Jordan and Derrick Rose Chicago Bulls Jerseys.
Women's Sneakers Surging on Collectible Market
On Monday, StockX released a separate report on the women's sneaker market that illustrates how the surging interest in women's sport is fueling the sneaker resale market.
Nearly 30% of the sneakers added to StockX's catalog in the first six months of this year were women's sneakers, up from 16% in 2020, according to the report.
WNBA sneakers are expected to see double-digit sales growth this year, on top of a 938% increase between 2023 and 2024, StockX reported.
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