Renault Boreal unveiled: A global SUV to come in India next year
At 4.56m long and with a 2.70m wheelbase, the Boreal presents a bold, sculpted exterior with refined lines and a lighting signature inspired by the Niagara concept. The SUV features 19-inch alloy wheels, a contrasting black roof, panoramic sunroof, and aluminum skid plates, giving it a premium yet robust presence.Inside, the Boreal's cabin is built for families and tech-savvy drivers alike. A twin 10-inch OpenR screen setup dominates the dashboard, supported by a Google-native infotainment system offering seamless integration of Google Maps, Assistant, and over 100 apps, including Amazon Music and Prime Video.The SUV offers customisable LED mood lighting with 48 colour options, soft-touch materials, Blue or Cool Grey upholstery depending on region, and dual-zone climate control. Rear passengers benefit from generous legroom, USB-C ports, and dedicated air vents. Cargo space is rated at 586 litres, expandable to 1,770 litres.Technology-driven comfort and safetyThe Boreal incorporates up to 24 driver assistance systems (ADAS), including Lane Keep Assist, Blind Spot Warning, Emergency Braking, 360-degree cameras, and Adaptive Cruise Control with Lane Centering for Level 2 semi-autonomous driving. A premium Harman Kardon sound system, tuned by electronic music pioneer Jean-Michel Jarre, elevates the in-cabin experience with five immersive sound profiles.Market-specific performanceAt launch in Latin America, the Renault Boreal will be equipped with a new-generation 1.3 TCe turbocharged direct-injection engine. Depending on the country, it will be offered in either petrol or Flex Fuel variants, with Brazil being a key market for the Flex Fuel option. This engine produces up to 163bhp in the Flex Fuel version, 156 bhp in the petrol version for Latin America, and 138bhp in the petrol version for Turkey. Torque output reaches up to 270Nm in Latin America and 240Nm in Turkey. The engine is paired with a 6-speed EDC dual-clutch automatic transmission.Personalised drive with multi-senseRenault's Multi-Sense system allows drivers to tailor the driving experience across five modes which includes Eco, Comfort, Sport, MySense, and the newly introduced Smart mode, which intuitively adapts settings in real-time, from steering and throttle response to lighting and audio ambiance.Launch timelineThe Renault Boreal will first go on sale in Brazil by late 2025, with broader availability across Latin America and other international markets, including India in 2026.Subscribe to Auto Today Magazine- Ends
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Renault has been out of the conversation for the last couple of years and I think it is now time to come back stronglyFrancisco Hidalgo Strong customer connect It is this sense of trust that convinces Hidalgo that Renault still enjoys strong customer connect which by itself is the battle half won. The last few years have been difficult for the French carmaker in India and it is now planning a comeback with a strong product blitzkrieg that began with the launch of the all-new Triber. 'Renault has been out of the conversation for the last couple of years and I think it is now time to come back strongly,' says Hidalgo while pointing out to recent events like buying out Nissan's 51% stake in the Chennai manufacturing alliance, setting up a design centre and so on. 'It was about reorganising our business in India and being very clear and bold about our future and commitment. And now it is about the product offensive since this is what people want to see eventually. Triber is the first step and there will be many more to come,' he explains. In his view, when customers are not given that novelty or freshness in new products, 'you can quickly get a little bit forgotten and go out of the conversation'. That was probably what 'happened to us' in the last couple of years but that will now change with customer expectations all set to increase with the resurrected Triber leading the way. 'There are people who want Renault. They understand that we bring something fresh to the market. So I am convinced that with new cars — not just one but a whole series — and a real clear strategy from a product point of view, we are going to go back to the conversation very fast,' says Hidalgo. People need a company like Renault to bring cars that are Hidalgo Rethinking business A new brand strategy, has also been part of the strategy where the core lies in rethinking business both from a corporate and product point of view. 'I think Renault has been very well recognised as a segment creator and bringing something good to the market,' he continues. While Duster spawned the compact SUV segment, Kwid brought forth a modern small car while Triber has a specific user base. As Hidalgo puts it, 'People need a company like Renault to bring cars that are meaningful.' From a marketing and brand strategy point of view, there are some things that are absolutely essential. 'We need to make sure that when we launch a new model, we connect it to the brand and it feeds the brand. Duster is extremely strong but then some people think about Renault and they are not connecting it,' he elaborates. With Renault. Rethink, all the cars due for launch are going to be bringing something. Triber, for instance, is about rethink space. 'By connecting Renault. Rethink with rethink space, everybody will understand that Renault brand is also about space,' says Hidalgo. 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With the right ingredients in place, a company could go from zero to 10-20% market share in India with one car in one segment 'if you really are bringing something unique'. And that, according to Hidalgo, is possible only in India and 'cannot happen in many other places in the world'. Risk-taking DNA By the end of the day, it is finally about bringing some added value into the market. If Renault were to just bring one car like other players with a similar price, similar design, features etc, it really would not serve any purpose. 'When you try to create something new, sometimes you succeed and sometimes you fail. But in our DNA, we take risks and we try to bring something different,' he says. The logic is simple: working on similar products means talking about price and fighting for customers. On the other hand, a unique proposition cannot be copied or replicated very fast and gives any company the first mover advantage. This is the new mantra that will be applicable to new cars that will be launched in India though the key question is what kind of value will they bring to the table. 'How can we rethink and propose something different from the rest? If we do a good job, we will be appealing to a lot of people in areas like cost of ownership, technology and a lot of different things. My promise is that whatever we will launch will be something fresh and different,' reaffirms Hidalgo. Demand for novelty 'We have to learn from the past to make sure that we improve in the future. There is a demand for novelty, features and freshness in the Indian market which is much more than in any other part of the world,' he says. Some of the things Hidalgo has seen in India are 'extremely unique' which gives him added hope about the market potential for Renault. 'This passion for the car is not there anymore in many countries. In Europe, it's a very rational purchase but India still has a lot of passion,' he says. 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