Samsung's AI Home in Dubai: A Glimpse into Smarter Living
Unlike conventional product launches confined to retail displays, Samsung's event created a fully immersive environment where guests experienced its connected home ecosystem in real-world scenarios. Eight lifestyle zones replicated familiar spaces like living rooms, bedrooms, and kitchens, showing how AI-powered devices interact and enhance daily life.
Neo QLED TVs with near-8K visuals, a Frame Pro TV that doubles as a gallery-worthy art piece, and a Bespoke AI fridge that knows your grocery habits. The Bespoke AI Jet Ultra vacuum? It adjusts suction on its own, while the Odyssey 3D monitor takes gaming to another dimension.
All these devices sync seamlessly via Samsung's SmartThings platform, which even plays nice with Amazon Ring and smart curtains.
Privacy? Covered. Samsung's SmartThings uses top-tier NOx military-grade security and blockchain to keep your data locked down, automatically isolating any device that's compromised.
At the event, Gulf Insider spoke with Guran Nakiboglu, Head of the Home Appliances Division; Shafi Alam, Head of the Direct-to-Consumer Business & Corporate Marketing Division; and Mohamad Sharif Oubaid, Director and Head of the Visual Display Division at Samsung Gulf Electronics.
All three Samsung execs said that AI's just getting started. Soon, your home will adapt to you—tweaking lights, temps, and even TV content based on your vibe.
The team pointed out that within the next few years, AI will become essential for connected living, as devices increasingly adapt to user preferences and behaviours. AI-powered personalisation will make technology more intuitive and responsive, whether it's managing appliances, adjusting lighting and temperature, or generating on-screen content.
They highlighted how innovations like Samsung's Frame TV, which displays curated art when not in use, and the Bespoke AI Jet Ultra vacuum, which automatically adjusts suction based on floor types, are already paving the way for smarter, more adaptable homes. However, they noted that many consumers aren't yet fully leveraging the capabilities of their smart devices, and events like the AI Home showcase help bridge this gap.
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