America Still Yearns for ‘Bluey'

Gizmodo

2 days ago

With a movie on the way, Bluey continues to dominate as the most-streamed show in the United States… despite the fact that the show itself has been on hiatus since early 2024.
According to the Nielsen streaming charts, Bluey managed to again maintain its title as the most-streamed show in America so far this year, with data between January and June 2025 showing that the show was viewed for just over 25 billion minutes. All the more impressive among that data is the fact that its rivals for eyeballs in the top ten have episode counts that largely have double or even triple the number of episodes available that Bluey has. On top of that, they're all shows that have significantly longer episode runtimes (an average Bluey episode is around the 7-minute mark), so not only are people regularly watching Bluey, they're re-watching it. Over and over and over!
Notable beyond that is the fact that the beloved show went on an abrupt hiatus at a high peak for the global Bluey sensation, one that has captured the hearts of not just families but even childless adults. And as word of mouth of just how good it is continues to spread, its legend-in-the-making status just keeps getting solidified—for real life.
Bluey creator Joe Brumm, departed the show last year with a two-punch of epic episodes, 'The Sign', which was the series' first 28-minute special, and 'Surprise!' a heartfelt coda for the original team behind the show. Now, Brumm has clarified that Bluey will continue on without him, but for now his current priority is not more Bluey episodes, but completion of the Bluey feature film due out in 2027.
As a fan and a new mom who has definitely contributed a chunk of those streaming views for Bluey, I can speak to some antsiness in the fandom at the lack of updates since last year's hiatus announcements. There's not been much on the news front, as far as if we'll be getting more mini-sodes this year, or hints to more seasons after the film.
Despite wanting more and watching the bingeable, feel-good animated antics of the Heeler family to make our fandom known, we get it. Burnout is real, and we kind of love how in control Ludo Studio is of its beloved property, which it provides to Disney and BBC with a clear determination to make sure whatever is next is good, not just cheaply churned-out content. If fans are demanding more, we can only imagine what the big honcho broadcasters are feeling right now trying to appease their fans and milk the franchise.
But even then, no matter what they do, people are more than happy to just endlessly rewatch the Bluey they've already got.
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