A Cowboy-Inspired Chain Came Back After Nearly Closing All Of Its Locations
The cowboy-inspired chain was revived after owners Jim and Pete Plamondon Jr. purchased the brand and invested heavily in new remodels and equipment. Their new franchise strategy, updated looks, and a return to what made the restaurant beloved in the first place proved to be the perfect recipe for a comeback. Today, new locations have people lining up from midnight for a 10 a.m. opening, eager to get a taste of this American classic. Roy Rogers is now one of several old-school restaurant chains making a successful return.
Read more: Ranking Fast Food Burgers From Worst To Best, According To Reddit
What Happened To Roy Rogers Before The Comeback?
Roy Rogers, a fast food chain that served beef tallow fries, top-grade burgers, and had a full-service condiment bar for customers to dress their own meals, seemed like an unstoppable juggernaut. But its downfall came after Marriott sold it to Hardee's in 1990 to exit its interest in the restaurant industry.
Throughout the '90s, Hardee's converted or sold off over 500 Roy Rogers locations, sparking significant pushback from the public. This eventually led to Hardee's converting some locations back to Roy Rogers, but the damage was done, and even more locations were sold off. By the time the Plamondon brothers took over in 2002, the brand had only a handful of locations left in the country. Seeing potential in an iconic brand with a loyal customer base, the brothers knew it would take a lot of work to restore it to its full potential.
For over a decade, the Plamondons rebooted the brand's identity and expanded throughout the Northeast, including Maryland, Pennsylvania, New Jersey, Virginia, and West Virginia. As of July 2025, the chain boasts 41 locations, the majority of which are in Maryland. The Roy Rogers of today serves many of the classic dishes that once made it famous, from creamed chipped beef — a breakfast dish that became a U.S. Army staple — to its Double R Bar Burger, complete with a slice of ham on top.
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New York Population: 8,516,202 Annual cost of living: $92,576 Comfortable salary needed: $185,152 New York City's 1.2% population decline between 2022 and 2023 was the third highest among the 50 most populous U.S. cities. The Big Apple's average annual cost of living (about $93,000) is significantly higher than its median household income ($80,000). Ashleigh Ray and Sydney Champion contributed to the reporting for this article. Methodology: For this study, GOBankingRates analyzed the 50 largest U.S. cities by population and determined the salary needed to live comfortably in each location. GBR determined the top 50 cities by population using the U.S. Census American Community Survey (the most recent available). Using the same survey, GBR sourced 2023 and 2022 data for the total population, population age 65 and over, total households, and household median income. One-year changes in percent and amount were calculated for each variable. The single-family home value was sourced from the Zillow Home Value Index from May 2025 and May 2024. By assuming a 10% downpayment and using the national 30-year fixed mortgage rate of 6.75 as sourced on July 21 from Federal Reserve Economic Data, the average mortgage cost was calculated. With the average mortgage cost and average expenditure cost, the average total cost of living was calculated for each city. Using the 50/30/20 rule, which states that needs should not exceed 50% of total household income, the total cost of living was doubled to find the comfortable cost of living. The cities were then sorted to show the largest one-year increase in total population. All data is up to date as of July 21, 2025. 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