logo
Mastercard launches partnership to empower migrant workers to participate in the digital economy

Mastercard launches partnership to empower migrant workers to participate in the digital economy

Tahawul Techa day ago
Mastercard have announced a partnership with Monak to advance financial inclusion for unbanked workers across MENA with the launch of a new digital financial services platform
Mastercard has joined forces with Monak, an Oman-based fintech company, to launch a digital financial services platform that enhances cross-border money transfers for migrant workers and improves wage disbursement and onboarding processes for employers.
The platform also reduces the cost and complexity traditionally associated with basic financial services, thereby supporting broader efforts to drive financial inclusion.
The initiative addresses key challenges faced by migrant workers; a segment historically underserved by formal financial services.
By providing access to seamless money movement and expense management tools, typically delayed by slower onboarding processes, the partnership aims to reduce disparities and contribute to greater economic stability for workers and their families.
According to the latest estimates from the UN Department of Economic and Social Affairs (UN DESA), GCC countries are home to over 30 million foreign workers constituting more than a half of the region's inhabitants.
This sizable migrant population highlights the significance of companies like Monak that focus on addressing the unique challenges and opportunities presented by migration. The company equips migrant workers with the knowledge and skills they need to navigate the digital financial landscape effectively.
'Everyone deserves the freedom to thrive in the digital economy. When people benefit from the ease of money movement, convenience of digital wages and financial services access, it also provides confidence when working far from home, which is why this is such a benefit for migrant workers. Mastercard is committed to enabling secure, convenient and inclusive solutions that meet the needs of communities. Through our partnership with Monak, we are advancing our efforts to empower migrant workers and ensure they can fully participate in the digital economy beyond their own borders,' said Muhammad Nana, Senior Vice President, Digital Partnerships, Eastern Europe, Middle East and Africa (EEMEA) at Mastercard.
This collaboration builds on Mastercard's longstanding commitment to advancing financial inclusion in underserved communities. Through its products, partnerships, and platforms, Mastercard is enabling more people to participate in the digital economy – creating pathways to financial security and improving access to essential services.
'We are delighted to team up with Mastercard, to offer seamless and user-friendly financial services experience to our valued partners across the Middle East, Asia and Africa. This collaboration marks a significant milestone in our expansion strategy, particularly within the burgeoning Middle East market, reinforces our mission to enable inclusive digital transformation,' said Said Salim Al Shanfari, co-founder and managing director, Monak.
Employers will also benefit from the platform's integrated capabilities that facilitate recruitment, onboarding and payroll. The platform allows for timely wage disbursements and enables workers to remit earnings back to their families quickly and securely – helping improve worker satisfaction and operational efficiency.
This multifaceted approach underscores the shared commitment by Mastercard and Monak to driving positive financial outcomes and fostering economic growth across emerging markets.
Additionally, promoting digital literacy and financial literacy is a crucial component of Monak's mission, ensuring that users are not only empowered with financial services but also equipped with the knowledge and skills to navigate the digital financial landscape effectively.
Monak is among the first Omani companies to join the prestigious Sanabil 500 MENA Seed Accelerator Program by 500 Global and Sanabil Investments – a testament to its dedication to innovation and excellence.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Saudi: Dar Al Arkan's net profits leap to $119.4mln in H1 25
Saudi: Dar Al Arkan's net profits leap to $119.4mln in H1 25

Zawya

time3 hours ago

  • Zawya

Saudi: Dar Al Arkan's net profits leap to $119.4mln in H1 25

The net profits of Dar Al Arkan Real Estate Development Company hit SAR 447.96 million in the first half (H1) of 2025, higher by 40.55% year-on-year (YoY) than SAR 318.71 million. Meanwhile, the revenues fell by 2.31% to SAR 1.78 billion as of 30 June 2025 from SAR 1.82 billion in H1-24, according to the initial financial results. The earnings per share (EPS) rose to SAR 0.41 in H1-25 from SAR 0.30 in H1-24. Income Statements for Q2-25 In the second quarter (Q2) of 2025, Dar Al Arkan posted 44.51% YoY higher net profits at SAR 238.62 million, compared to SAR 165.12 million. Revenues dropped by 11.37% to SAR 852.14 million in Q2-25 from SAR 961.56 million in Q2-24. Quarterly, the profits generated in Q2-25 climbed by 13.98% from SAR 209.34 million in January-March 2025, while the revenues plummeted by 8.56% from SAR 932.01 million. All Rights Reserved - Mubasher Info © 2005 - 2025 Provided by SyndiGate Media Inc. (

Saudi: Taiba Investments logs 30% higher profits in H1-25 initial results
Saudi: Taiba Investments logs 30% higher profits in H1-25 initial results

Zawya

time3 hours ago

  • Zawya

Saudi: Taiba Investments logs 30% higher profits in H1-25 initial results

Taiba Investments Company registered SAR 238.40 million in net profit during the first half (H1) of 2025, an annual rise of 29.84% from SAR 183.60 million. The group posted revenues valued at SAR 727.80 million as of 30 June 2025, an annual rise of 2.57% from SAR 709.50 million, according to the interim financial results. Earnings per share (EPS) amounted to SAR 0.92 in H1-25, up year-on-year (YoY) from SAR 0.71. Results for Q2-25 In the second quarter (Q2) of 2025, the company recorded 21.15% YoY higher net profits at SAR 107.10 million, compared to SAR 88.40 million. Revenues grew by 1.96% to SAR 370 million during April-June 2025 from SAR 377.40 million in Q2-24. Quarterly, the Q2-25 profits shrank by 18.43% from SAR 131.30 million in January-March 2025, while the revenues increased by 3.40% from SAR 357.80 million. All Rights Reserved - Mubasher Info © 2005 - 2025 Provided by SyndiGate Media Inc. (

Spotlight on automotive marketing: Tools of trust and transparency
Spotlight on automotive marketing: Tools of trust and transparency

Campaign ME

time4 hours ago

  • Campaign ME

Spotlight on automotive marketing: Tools of trust and transparency

Chinese automotive brands are having a moment in the UAE. Once seen as budget alternatives, today they're redefining the value proposition with smarter tech, sleek designs, and region-ready engineering. But with growth comes responsibility, especially when it comes to marketing credibility in a market dominated by convenience-first behaviour. We sat down with Syed Fahad, Marketing Manager at MAHY Khoory Automotive, the authorised distributor of Dongfeng vehicles in the UAE and dealer for Omoda Jaecoo brands in Abu Dhabi and Al Ain, to talk about the surge in Chinese car brands, consumer awareness, and how marketing can make or break trust in this evolving space. There's been a noticeable rise in Chinese car brands across the region. What's driving this momentum? Syed Fahad: The shift has been brewing for a few years, but it's accelerated now. Chinese automotive brands have really stepped up in quality, design, and tech. They're offering features you'd expect from premium models, ADAS, infotainment, hybrid drivetrains, but at a far more competitive price point. Consumers in the UAE are value-driven, and these brands deliver that value in a big way. Despite that, there's still some hesitation among buyers. What's the perception challenge? Fahad: The legacy perception that Chinese cars are cheap or unreliable is fading, but not gone. A big part of that is education. Many consumers don't realise that brands such as Dongfeng are not just massive in China, they're global. They manufacture for Nissan, Honda, and Peugeot under joint ventures. The tech is world-class. But unless that story is told right, the assumptions persist. What's the role of marketing in shifting that perception? Fahad: It's everything. We're not just marketing cars, we're marketing trust. Especially when you're introducing a brand that's still 'new' in the minds of consumers. Our job is to de-risk the decision. That means leading with transparency: talking about GCC compliance, explaining the warranty, showcasing the after-sales infrastructure. If you focus only on price, you reinforce the wrong narrative. What risks do buyers face when they don't go through authorised distributors? Fahad: Quite a few. We see a lot of grey-market imports entering the UAE, vehicles that aren't GCC-certified, or built for colder climates. The A/C systems underperform, the warranties don't apply, and in some cases, insurance becomes void. These are real risks. We've had customers come to us after a bad experience, looking for a fix. It's costly. That's why our messaging always focuses on authorised = protected. How are you positioning Dongfeng in this competitive space? Fahad: We're building it on three pillars: credibility, compliance, and convenience. We offer fully GCC-compliant vehicles, genuine spare parts, and nationwide after-sales service. But more importantly, we market that clearly. We're not trying to be the loudest, we're trying to be the clearest. In today's landscape, clarity converts. What's your outlook on Chinese automotive brands in the UAE over the next 2-3 years? Fahad: Growth will continue, no question. I think Chinese brands will dominate the value segment and start creeping into the mid-premium space too. But the winners will be those who back it with structure, authorised networks, certified servicing, and strong consumer education. The marketing will need to evolve from 'Look at our features' to 'Here's why you can trust us.' Final Word? Fahad: Chinese brands are no longer the underdog, they're a force. But in the UAE, where consumers are connected and informed, brands need to play the long game. And that starts with marketing that doesn't just sell, it reassures, educates, and earns trust.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store