Asda shoppers 'very disappointed' as it axes discount card
Asda will no longer offer discounts for Blue Light Card holders from later this month. Blue Light Card gives discounts to NHS, social care and emergency workers.
Asda shoppers currently get 5% off fresh food, including meat, fish, fruit and vegetables, fresh fruit juice and smoothies, dairy and bakery products - but this discount will end on May 27.
The supermarket previously offered a 10% discount for Blue Light Card holders but this was reduced to 5% in April 2024. Previously, shoppers would also get an extra 10% back into their cashpots when buying certain items.
This includes homeware, fresh food, non-fresh foods, pet and laundry products, health and beauty, baby items, outdoor goods and toys.
Devastated shoppers have reacted to the news on social media. One said: "Very disappointed in @asda for finishing blue light card discounts."
A second said: "@asda getting rid of the blue light card scheme is pretty rubbish. Not making me want to carry on shopping with you now. The rewards app has gone downhill a lot."
A third said: "@asda are to stop rewarding emergency service workers via Blue Light Card from 27th May. That's a shame." A fourth said: "Thanks to @Asda removing their Blue Light Card discount I will now have no incentive to shop there instead of Sainsbury's or Tesco."
An Asda spokesperson said: "We launched our partnership with Blue Light Card during the pandemic to provide additional support for emergency workers and would like to thank them for the opportunity to work with them during the last five years.
"Our focus now is on providing all our customers with outstanding value every time they visit our stores or shop with us online."
Blue Light also sent an email out to customers. It said: "This change is one of several adjustments Asda is making across its business as it implements its new everyday pricing approach.
"You can continue using the current offer for the next two weeks, up to and including Tuesday, 27 May."
It comes after Asda opened its first stand-alone George concept store in Leeds last weekend. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park.
Highlights include the George Spring/Summer 2025 collection, as well as children's ranges from Erica Davies and Billie Faiers, plus the latest At Home with Stacey Solomon Spring/Summer collection.
The new store also features an Asda cafe, with an upgraded menu of hot and cold food. As well as manned checkouts, there are self-service options plus click and collect.
Asda wants to replace all its existing Asda Living stores with this new format.
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