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Guests At The Mercer Can Now Access Zero Bond, One Of NYC's Most Sought-After Private Clubs

Guests At The Mercer Can Now Access Zero Bond, One Of NYC's Most Sought-After Private Clubs

Forbes28-05-2025
The Mercer Hotel
The plugged-in set is all too aware that Zero Bond is one of the most sought-after private clubs worldwide. As the saying goes, you have to know someone who knows someone to get in.
Now, you don't have to jump through so many hoops to experience what this chic Noho hideaway is all about.
For the first time, guests of The Mercer can access Zero Bond, which is famous for its A-list draw. This is thanks to a new partnership between The Mercer and Scott Sartiano, founder of Bond Hospitality and the force behind Zero Bond. He's a legend in nightlife circles and is known for masterminding the art of 'the scene.'
The collaboration brings together two mainstays in New York hospitality, each distinct.
The Mercer has long been associated with discretion and creatively minded clientele. It's the stomping ground for the who's who and continues to draw in the cognoscenti. Zero Bond offers a modern social counterpart, shaped by a membership drawn to its blend of hospitality, design, and social connection.
I can't leave out the buzzy bar with a bangout lineup of wines and spirits and a top brass culinary program led by the renowned chef Alfred Portale
Scott Sartiano, the founder of Bond Hospitality
'The Mercer has always captured the essence of downtown New York, a place that is refined, creative, and timeless,' says Sartiano. 'Bringing it together with Zero Bond felt like a natural extension. Both places are built on a shared commitment to meaningful hospitality, and this partnership gives us the chance to bridge those experiences for our guests and members.'
Since opening in 1997, The Mercer has been a staple of SoHo's hospitality landscape. Known for its loft-like rooms, understated interiors, and residential feel, the hotel has long attracted travelers who prefer intimacy over flash. Set within a Romanesque Revival building, the 73-room property was the first luxury hotel in the neighborhood and has remained a fixture in the area for over two decades.
Just a few blocks away, Zero Bond has become an anchor of New York's creative and cultural scene. Designed to be more than a traditional members' club, it functions as a restaurant, lounge, workspace, and meeting place for a carefully selected community that includes many of the city's most visible and influential figures. Together, the two properties form a seamless downtown ecosystem.
Now, hotel guests can tap into Zero Bond's world during their stay. In return, Zero Bond members will receive new perks at The Mercer, including personalized concierge services and preferred room rates, strengthening the connection between the two destinations.
Sartiano is no stranger to the hotel. In 2023, he debuted Sartiano's, a stylish Italian restaurant tucked inside the ground floor of The Mercer that quickly became a hot-ticket reservation and still is today. The diners are chic, the Italian dishes are familiar, yet creative, and always impressive.
Since opening the restaurant, Sartiano has worked closely with Mercer co-owners Richard Born and Ira Drukier on a quiet refresh of the hotel's lobby and guest rooms. The updates include new fabrics and finishes that preserve designer Christian Liaigre's original vision while introducing subtle, modern touches that strike a balance between timeless design and contemporary comfort. Sartiano's new role as partner solidifies a broader vision for the property, one that honors its legacy while gently evolving it.
'We are not reinventing The Mercer,' Sartiano adds. 'We're building on what makes it enduring: its sense of quiet luxury, thoughtful hospitality, and a spirit that feels uniquely New York.'
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