Millennium Hotels and Resorts Selects Amadeus to Enhance its Digital Media Strategy
In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts, with more than 80 destinations spread across four continents, has selected Amadeus' digital media solution to increase brand awareness and bookings at its properties.
Amadeus' data-driven marketing expertise and proprietary insights empower Millennium to connect with its target audiences more effectively, fostering engagement and loyalty. Using a combination of search engine optimization (SEO), social media, display advertising, and metasearch, Millennium can strategically target potential travelers at the right time and through the right channels. The partnership exemplifies how tailored media strategies can enhance brand visibility and drive bookings.
Millennium has already enjoyed a strong partnership with Amadeus: a global relationship that has focused on continuous innovation and effective campaign execution. By subscribing to other Amadeus solutions such as its global distribution system (GDS) for distribution, travel intelligence for insights and Delphi® for its group events business, Millennium has enhanced its operations and guest experiences.
We are thrilled to celebrate a decade of successful collaboration with Amadeus, especially as this renewal coincides with Millennium commemorating 30 years in the hospitality industry. This partnership has been instrumental in enhancing our digital presence and connecting with our guests more effectively. We look forward to continuing this journey of innovation and excellence in the years to come. Anthoney Jayasekara, Vice President, Global Digital Marketing, CRM & Platforms, Millennium Hotels and Resorts
We are proud to mark ten years of strategic partnership with Millennium Hotels and Resorts across many of our products. This collaboration has demonstrated the impact of strategic media solutions in boosting brand visibility and driving profitable demand. As we look ahead, we are excited to continue innovating and leveraging our data-driven marketing expertise, along with our BI suite, to better inform our digital marketing strategy and help customers connect with travelers in meaningful ways. Jan Tissera, Head of International, Hospitality, Amadeus
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