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Movie tickets in Karnataka to cost Rs 200 in theatres, multiplexes. Here's how

Movie tickets in Karnataka to cost Rs 200 in theatres, multiplexes. Here's how

India Today4 days ago
The Karnataka government has re-introduced a cap on cinema ticket prices at Rs 200 for regional language films in theatres, including multiplexes. This decision follows an announcement by Karnataka Chief Minister Siddaramaiah in his budget speech. The initiative aims to standardise ticket pricing and encourage more audiences to watch Kannada and other language films in theatres.The pricing cap was formally implemented through an amendment to the Karnataka Cinemas (Regulation) Rules, 2014. The new sub-rule states that ticket prices should not exceed Rs 200, including entertainment tax, for any language film in the state. This move addresses complaints about high ticket prices in multiplexes.advertisementEarlier attempts to enforce a similar cap in 2017 under Siddaramaiah's first tenure faced challenges. Multiplex owners raised concerns about revenue losses and contested the decision in the Karnataka High Court, resulting in the cap being lifted. This time, it remains to be seen how multiplexes will respond.
The recent order, issued on July 15, was signed by the state undersecretary to the government in the prisons and cinema section of the Home Department. This regulatory change aligns with the government's strategy to support the regional film industry.The Karnataka Film Chamber of Commerce and the Karnataka Film Exhibitors Association have expressed their support. They believe the cap will help draw more audiences to theatres for Kannada films, despite past opposition from multiplex giants.Multiplexes have previously expressed concerns over potential revenue impacts. They argue that a uniform cap on prices could affect their financial sustainability and operational costs. The cap is intended to make cinema more accessible to a wider audience, possibly leading to increased footfall in theatres and better representation of regional films. It remains to be seen how effectively this policy can be enforced and its actual impact on attendance.Overall, the reimplementation of the cap is a significant move towards supporting regional cinema in Karnataka, aiming to balance affordability for audiences with the financial health of theatres.- Ends
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