ONE Championship's Estupinan first athlete to join Snoop Dogg's Death Row label
Johan Estupinan has made history by becoming the first athlete to sign with Snoop Dogg's Death Row Records, in collaboration with Good Game Champ, marking a groundbreaking crossover between combat sports, gaming and music.
The 22-year-old Muay Thai prodigy, who boasts an unblemished professional record of 27-0, is emerging as a trailblazer in and out of the ring.
Estupinan's latest victory came against fellow rising talent Johan Ghazali via unanimous decision. His identical twin brother, Jordan, also impressed on the ONE 170 card, securing a debut win over Freddie Haggerty to improve to 8-0.
The brothers have rapidly established themselves as rising stars in the sport, captivating fans with their dynamic fighting style and infectious charisma.
The move highlights the evolution of Death Row Records, now under the leadership of Snoop Dogg. Once synonymous with the golden era of West Coast hip hop, the label has pivoted towards a broader cultural platform.
Its gaming arm, Good Game Champ, launched in 2023, is driving this transformation by merging music, gaming and events through immersive experiences. Powered by Unreal Engine's Fortnite Creator, the initiative focuses on elevating minority creators and celebrating hip hop culture while engaging diverse audiences.
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