Japan bento chain's ‘no rice' April Fool's joke goes down the wrong way
Japanese bento chain apologised after its 'no more rice' April Fool's prank triggered public anger.
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Takeaway rice bowl chain Hokka Hokka Tei admitted that it 'showed a lack of consideration' by pretending it was not serving rice any more as an April Fool's joke.
'We feel that we have upset everyone who regularly enjoys our freshly cooked rice,' it said in a social media post on Tuesday.
'Although the price of rice continues to rise, Hokka Hokka Tei will keep serving freshly cooked rice made from domestic rice at all of our stores. We hope that anyone who is worried can rest assured.'
Hokka Hokka Tei's April's Fool social media post announcing it was not selling rice any more. Photo: X/Hokka Hokka Tei
The chain posted on its social media account on Tuesday midnight that it was terminating rice sales.
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