Ather Energy expands in Indore with second Experience Centre
By Aman Shukla Published on May 21, 2025, 13:25 IST
Ather Energy Limited has opened its second Experience Centre, Ather Space, in Indore, strengthening its presence in Madhya Pradesh's electric two-wheeler market. The new facility allows customers to explore and purchase Ather's range of electric scooters, including the Ather 450 series and the recently launched Rizta, the company's first family-oriented scooter.
In addition to showcasing products, the Experience Centre includes an Ather Gold Service Centre. This facility is designed to provide efficient maintenance services, including the ExpressCare service, which completes periodic servicing within 60 minutes. With the addition of this service centre, Ather now operates 14 service centres in Madhya Pradesh.
Visitors to the Experience Centre can also test ride the scooters and gain a detailed understanding of their features and performance. Across the state, Ather now has 18 Experience Centres and has installed 68 Ather Grid fast chargers as of March 31, 2025. Nationally, Ather has deployed 3,578 Fast and Neighbourhood chargers, forming India's largest two-wheeler fast-charging network.
The Rizta scooter comes in two models: Rizta S and Rizta Z. Both models offer a 2.9 kWh battery variant with an estimated range of 123 km, while the Rizta Z is also available with a 3.7 kWh battery providing a range of 159 km. The scooter includes a 56-litre storage space, comprising a 34-litre under-seat compartment and an optional 22-litre front trunk. The flat floorboard design offers extra legroom for riders.
Safety features on the Rizta include SkidControl™, Fall Safe™, Emergency Stop Signal, theft and tow alerts, and a location-tracking function. These features were previously available on the Ather 450 series and now come integrated into the Rizta lineup.
In terms of pricing, the Rizta S with a 2.9 kWh battery starts at INR 1,08,681 (ex-showroom Indore). The Rizta Z variants are priced at INR 1,25,681 for the 2.9 kWh version and INR 1,45,682 for the 3.7 kWh version. The Ather 450S starts at INR 1,20,524, while the 450X is available at INR 1,47,682 for the 2.9 kWh version and INR 1,57,681 for the 3.7 kWh version. The 450 Apex is priced at INR 1,90,681 (ex-showroom Indore).
The launch of this second Experience Centre in Indore reflects Ather Energy's continued investment in expanding access to electric mobility solutions across Madhya Pradesh.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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